You don’t need much money when you have a good product and a great story. Tito Beveridge, a geophysicist whose last name foretold his true calling, had been making his handmade vodka for 5 years already by himself in Texas’ first legally permitted distillery and selling it out of a shack in Austin when I […]
Read More [+]Oreo may have stolen the show at SuperBowlXLVII, but healthy snack brands have carved their own tasty spotlight in the competitive world of Social Media. In this week’s infographic we stack up leading health food brands based on Facebook and Twitter engagement. Innocent Juice drinks rises to the top for both Social channels, while greek […]
Read More [+]Guest interview with Mariah Calagione, VP of Dogfish Head Craft Brewery Dogfish Head Brewery is a brewing company based in Milton, Delaware founded by Sam Calagione. It opened in 1995 and produces 75,000 barrels of beer annually. Their Social Media strategy has a similar success story. With 114K twitter followers and 282K Facebook fans, this […]
Read More [+]Here at Pivot we’ve been working hard on a new content initiative and we’d love to get you involved. It begins today with February Food Month! You’ve drooled over foodie-friendly Pinterest Boards and snagged your fair share of Foursquare check-in specials, but what does this Social Media smorgasbord mean for the food industry at large? […]
Read More [+]image via Atkins Guest interview with Scott Parker, Chief Marketing Officer, Atkins Nutritionals Since joining Atkins in 2011, Scott Parker has been instrumental in reinvigorating the brand, helping to frame brand image and build community around a healthy lifestyle. We got a chance to sit down and pick his brain on what their Social media […]
Read More [+]image via NYC Daily News< Guest post written by Rick Wion, Director of Social Media, McDonald’s Whether you have millions of fans on Facebook or you are celebrating your first 1,000, it is important to get alignment across marketing and communications. But alignment is easy to say and difficult to achieve. How do you do […]
Read More [+]Monday morning? We’ve got you covered. twitter.com/TropicanaOJ/st… — Tropicana (@Tropicana) January 7, 2013 Guest post written by Michael Torres, Senior Director of Communications, PepsiCo Listen, in no way is what I’m about to say am I suggesting that everyone should stick their proverbial heads in the sand, ignore emerging trends and pretend the world of […]
Read More [+]We’re honored to ring in 2013’s #pivotconchat season with one of America’s most iconic brands. Please join us next Wednesday, 2/13 at 1pm E.T. for a very special discussion with guest host Justin De Graaf, Global Marketing & Strategy Insights, Coca-Cola. About Justin De Graaf Justin delivers Global Marketing Strategy & Insights for The Coca-Cola […]
Read More [+]image via MisoSoupDesign Guest post written by Mike Edelhart, President, The Tomorrow Project & Pivot Conference. It is hard to imagine an area of human experience more innately Social than food. We choose food collectively, eat it collectively, and then talk about it obsessively. In Pivot’s focus on Food in February (don’t you love alliteration?), […]
Read More [+]As part of Pivot’s Food month initiative, we took a look at the country’s top 20 restaurant brands in Social Media. Subway, McDonalds and Taco Bell top the list but companies with smaller communities like Whataburger and Panera, are climbing the charts through deeper engagement. No single twitter style emerged, top brands tweet anywhere from […]
Read More [+]©2015, The Tomorrow Project, LLC
