Oreo may have stolen the show at SuperBowlXLVII, but healthy snack brands have carved their own tasty spotlight in the competitive world of Social Media.
In this week’s infographic we stack up leading health food brands based on Facebook and Twitter engagement. Innocent Juice drinks rises to the top for both Social channels, while greek yogurts come in at a close second. Data was pulled for 11/12/12 – 2/12/13 from Unmetric’s platform (www.unmetric.com) and based on the Unmetric proprietary scoring system.
We found that out of 8.9M Facebook fans (from the top 10 food brands) women dominated the conversation, with 76% Likes coming from women vs. men.
Do you follow healthy food brands on Social? What makes you want to participate in their communities?
©2015, The Tomorrow Project, LLC