We’re honored to ring in 2013’s #pivotconchat season with one of America’s most iconic brands. Please join us next Wednesday, 2/13 at 1pm E.T. for a very special discussion with guest host Justin De Graaf, Global Marketing & Strategy Insights, Coca-Cola.
Justin delivers Global Marketing Strategy & Insights for The Coca-Cola Company. His focus is on Coke’s “Liquid & Linked” integrated marketing campaigns, where he is responsible for the consumer research for all components of campaign ideation, evaluation and results monitoring. Before making the move to The Real Thing, Justin was responsible for Global Media Insights at Unilever.
On top of being one of the world’s most iconic brands, Coke is now leading the market in Social across all platforms. With over 58M Facebook likes and over 700K Facebook convos per month, the brand has certainly made an impression. But did you know their massive Social success is powered by data?
On Tuesday’s #pivotconchat, we’ll discuss the following with Justin De Graaf, Global Marketing & Strategy Insights:
If you’ve never participated in a chat before it’s easy – just create a twitter account at twitter.com, search for #pivotconchat at 1pm ET and jump into the conversation. We look forward to meeting you next week.
And in case you missed it check out Justin’s presentation at Pivot 2012:
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