Next Wed: #pivotconchat Kick-Off With Coca-Cola

Author: Research Team

We’re honored to ring in 2013’s #pivotconchat season with one of America’s most iconic brands. Please join us next Wednesday, 2/13 at 1pm E.T. for a very special discussion with guest host Justin De Graaf, Global Marketing & Strategy Insights, Coca-Cola.

About Justin De Graaf

Justin delivers Global Marketing Strategy & Insights for The Coca-Cola Company. His focus is on Coke’s “Liquid & Linked” integrated marketing campaigns, where he is responsible for the consumer research for all components of campaign ideation, evaluation and results monitoring. Before making the move to The Real Thing, Justin was responsible for Global Media Insights at Unilever.

Topic: How Coke uses data to achieve Social Success

On top of being one of the world’s most iconic brands, Coke is now leading the market in Social across all platforms. With over 58M Facebook likes and over 700K Facebook convos per month, the brand has certainly made an impression. But did you know their massive Social success is powered by data?

On Tuesday’s #pivotconchat, we’ll discuss the following with Justin De Graaf, Global Marketing & Strategy Insights:

  • What kinds of data are driving decision making at Coke?
  • Where are you gathering this data?
  • How do you put your data to work?
  • What is the most important digital trend on your radar for 2013?
  • At SB47 we saw 4M ad spots being overshadowed by real-time social marketing from Oreo & Tide. What do you think we can learn from this?
  • TBD: Crowdsourced question from Twitter. If you’ve got a question tweet it out with hashtag #pivotconchat for consideration.

If you’ve never participated in a chat before it’s easy – just create a twitter account at twitter.com, search for #pivotconchat at 1pm ET and jump into the conversation. We look forward to meeting you next week.

And in case you missed it check out Justin’s presentation at Pivot 2012:

Terms and Conditions

©2015, The Tomorrow Project, LLC

Stay Updated!

First Name

Last Name





Interested in Partnering with Pivot?






Tell Us A little About Your Organization