Category Archives:
Social Media

Author: Kare Anderson

There are two kinds of time, says media theorist and author Doug Rushkoff. And we are all focused on the wrong kind.

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Author: Kare Anderson

The real impact of Social comes from the inside out. Power doesn’t come from outbound messaging, but from employees and improved business processes.

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Author: The Pivot Team

Social media can offer insights into fan bases in-the-moment, between episodes, and even between seasons. But listening to the conversation is challenging, given the volume and variety of data, and the slew of social tools. Hear how media companies are achieving “always-on” engagement with their audiences with analytics.

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Author: The Pivot Team

A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the key findings of the study, the reasons for why brands must start […] Read More [+]

Author: Jeremy Epstein

Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation, equally world-class responsiveness is part of the brand promise. The problem was that they had no way of measuring customer […] Read More [+]

Author: Lisa Glover

In 2011, dressbarn, a specialty women’s retailer that aims to inspire and empower women to look and feel beautiful, sought to change customer perception as an unfashionable brand and increase its desirability among women of all ages and sizes, while unifying its messaging across all channels with engaging consumer messaging. In order to accomplish these […] Read More [+]

Author: Research Team

For one final measure of the Social Construct at work in the world of fashion, the Pivot Labs team came together with our friends at Curalate, a leading marketing and analytics suite for Pinterest and Instagram, for a look at how some of the fashion world’s luxury leaders preform on the visual web. Starting with […] Read More [+]

Author: Mike Edelhart

2012 in Social. Some year, eh? As we stagger- exhausted, tinged with elation and spiced by a frisson of fear—out of a remarkable year, it is natural to wonder what might 2013 portend? This year couldn’t possibly be as crazy as last year….could it? THIS WILL BE THE WINTER OF OUR SOCIAL DISCONTENT. Here they […] Read More [+]

Author: Deidre Drewes

photo c/o @DeidreDoom Not unlike 2011, Pivot Conference 2012 was jam-packed with vivacious speakers and more industry heavy-hitters than you’ll read about in Forbes. As my second year in attendance at Brian Solis’s Pivot Conference, I had the pleasure of seeing some old friends, some familiar faces and some bright-eyed newbies. Here is a recap […] Read More [+]

Author: Ben Smith

photo c/o @ValaAfshar Vision, Trust and Transparency in the New “Post Normal” Era of Business “Go back and change things.” As Brian Solis opened Pivot 2012, he made it very clear that this was to be a conference focused less on talk and more on action. Not only that, but that those in the room […] Read More [+]


  1. Winter Is Coming
  2. 4 Reasons Michael Kors is the Fashion Brand to Follow [Case Study]
  3. The Five Dimensions of Brand Personality
  4. Should Brands Opt Out of Primetime Ads for Social Games?
  5. The Top 30 Fashion Brands on Facebook [Infographic]



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