How Luxury Fashion Brands Rank On The Visual Web [Infographic]

Author: Research Team

For one final measure of the Social Construct at work in the world of fashion, the Pivot Labs team came together with our friends at Curalate, a leading marketing and analytics suite for Pinterest and Instagram, for a look at how some of the fashion world’s luxury leaders preform on the visual web.

Starting with 10 luxury fashion brands that are making major waves in Social, the study tracked user engagement with Pinned and Instagrammed images, measured top keywords and image sources, and benchmarked the overall performance of each brands in terms of share, impressions and activity. As you can see, activity ranges widely amongst the brands. One major factor that was revealed during the study revolved around the use of Flash technology, as brands depending on Flash to power their online catalogues had limited images available for pinning and their overall performance on the visual web suffers greatly compared to the top-ranking brands.

Key Findings:

  • Over 90 million impressions were generated by visual web activity for the brands
  • Chanel had the strongest performance thanks to its wide variety of products available to be pinned
  • Manolo Blahnik and Bruno Magli rely on Flash technology to power branded sites, resulting in far less activity on the visual web
  • Tumblr ranks number one as the source for pinned images

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