Last fall, we undertook two research studies and examined side-by-side responses from Social Consumers and Social Professionals on a range of topics. The result: a perception gap that was not only real, but deep. While Social marketers say they know who their Social Consumers are, the research paints a dramatically different picture. The basic benefits […]
Read More [+]According to PopCap, 120M people in the U.S. and U.K. play social games on a weekly basis, and about 81M play at least once per day. Our latest study, Social Consumers and Smartphones, also confirms increasing popularity, with 81 percent of respondents likely to play one or more social games. With the entry of […]
Read More [+]In May 2011, Pivot surveyed 230 brand managers, executives, and marketing professionals for an insider’s perspective on the state of social advertising. “The Rise of the Social Advertiser”, presented by Editorial Director and Conference Producer Brian Solis, established an industry benchmark on the future of advertising and the increasing influence of social networks on consumer […]
Read More [+]Consumers who are active in Social networks include their mobile devices broadly in their Social activities, according to a study released today by the Pivot Conference. The research included responses from more than 500 consumers who indicated high activity in Social networking. Consumers were drawn from the Crowdtap online consumer panels and responded between October […]
Read More [+]Social Marketing continues to expand in breadth and budget. In our latest study, most believe 2013 to be the year for mainstream adoption. Yet budget and unclear outcomes remain huge roadblocks. In a striking study by Chief Marketer, out of 750 marketing professionals, an astounding 2 out of 5 are not confident in their social […]
Read More [+]If conversation, as embodied in social networks, is the seminal activity in marketing today, it makes intuitive sense that events—the most intense possible form of conversation—should be increasingly important to companies seeking the best ways to reach customers and prospects. Now, there is research to indicate this is, in fact the case. In 2012, organizations […]
Read More [+]Social marketing today is in a state of great upheaval, according to The State of Social Marketing 2011 – 2012 report we released today. Social professionals are split on key issues in the market, have conflicting perspectives on the expectations of Social Consumers and differ in their current use of Social. At the same time, […]
Read More [+]In an effort to curate content at the forefront of social commerce for Pivot 2011, we partnered with Visible Measures to analyze a shortlist of brands we were interested in as speakers. Through their platform we captured deep analytics on social video campaigns for over a dozen brands and agencies including Google, Mekanism, Pereira & […]
Read More [+]©2015, The Tomorrow Project, LLC
