Category Archives:
Community Management

Author: Kare Anderson

What is the Social Employee and why is this emerging new cadre so critical to the future of business?

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Author: Kare Anderson

The power behind Intel’s remarkable employee Ambassador program talks about how she plans to transform her company, and change the world.

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Author: The Pivot Team

Intel has one of the most powerful employee Ambassador programs in the world. They have, literally, launched products purely on employee influence and communication. But that is just the beginning. Now, working with Dynamic Signal, Intel aims to have 110,000 employe advocates by next year.

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Author: The Pivot Team

Social media can offer insights into fan bases in-the-moment, between episodes, and even between seasons. But listening to the conversation is challenging, given the volume and variety of data, and the slew of social tools. Hear how media companies are achieving “always-on” engagement with their audiences with analytics.

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Author: The Pivot Team

The world is becoming a social place. There are currently more than one billion Facebook users worldwide and that number climbs daily. With so many people logging in and making digital connections, it’s obvious that having a successful social strategy is crucial to the overall success of your brand. It affects the health of your […]

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Author: The Pivot Team

By empowering employees & customers to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan.

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Author: The Pivot Team

In a crowded marketplace, brands constantly seek unique ways to stand out. Live online video is playing a major role in helping brands break away from the pack. Brands like Avon, Macy’s and HP are using live video events to showcase new products, develop content around the brand, provide clickable layers and logos to drive […]

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Author: Peter Claridge

On June 25th, Oreo dropped an unexpected bombshell on its community: a post on their Facebook page which came out in full support for Gay Pride. Most consumer packaged goods wouldn’t touch a topic like this, but perhaps the social media team at Kraft were emboldened by the positive response Obama received for his post […]

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Author: Deidre Drewes

Each time Facebook rolls out its latest round of changes, we are met by equal parts cheers and moans from industry professionals. However, the latest updates intended for corporate users should win over even the harshest of critics. Different Facebook Admin Levels Based on Organizational Needs An organization’s Facebook fan page is often a highly […]

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