The world is becoming a social place. There are currently more than one billion Facebook users worldwide and that number climbs daily. With so many people logging in and making digital connections, it’s obvious that having a successful social strategy is crucial to the overall success of your brand. It affects the health of your bottom line. But, the structured and streamlined characteristics at the core of most enterprises are inherently antisocial. In order to thrive in the digital era, enterprises must find ways to collaborate better, converse better and build stronger online relationships. How can your company not only create authentic connections… but on a scalable and profitable level?