In a crowded marketplace, brands constantly seek unique ways to stand out. Live online video is playing a major role in helping brands break away from the pack. Brands like Avon, Macy’s and HP are using live video events to showcase new products, develop content around the brand, provide clickable layers and logos to drive sales and ignite their sales forces to sell more product. Original live content builds a more engaged audience, and brand sponsors can reap the benefits of a passionate and actively social viewers. In this session, we will cover how through live online video, branding is personal again and gives diverse audiences an opportunity to research and engage with the people and products they love.