Category Archives:
Branded Communities

Author: Kare Anderson

The power behind Intel’s remarkable employee Ambassador program talks about how she plans to transform her company, and change the world.

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Author: The Pivot Team

Social media can offer insights into fan bases in-the-moment, between episodes, and even between seasons. But listening to the conversation is challenging, given the volume and variety of data, and the slew of social tools. Hear how media companies are achieving “always-on” engagement with their audiences with analytics.

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Author: The Pivot Team

The world is becoming a social place. There are currently more than one billion Facebook users worldwide and that number climbs daily. With so many people logging in and making digital connections, it’s obvious that having a successful social strategy is crucial to the overall success of your brand. It affects the health of your […] Read More [+]


Author: The Pivot Team

By empowering employees & customers to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan.

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Author: The Pivot Team

In a crowded marketplace, brands constantly seek unique ways to stand out. Live online video is playing a major role in helping brands break away from the pack. Brands like Avon, Macy’s and HP are using live video events to showcase new products, develop content around the brand, provide clickable layers and logos to drive […] Read More [+]


Author: Jeremy Epstein

Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation, equally world-class responsiveness is part of the brand promise. The problem was that they had no way of measuring customer […] Read More [+]


Author: Lisa Glover

In 2011, dressbarn, a specialty women’s retailer that aims to inspire and empower women to look and feel beautiful, sought to change customer perception as an unfashionable brand and increase its desirability among women of all ages and sizes, while unifying its messaging across all channels with engaging consumer messaging. In order to accomplish these […] Read More [+]


Author: Marni Edelhart

Community Building and Gamification Drive New Nitto Ambassador Program Brands have invested heavily into building, maintaining and growing their Facebook presence. And, since it’s the 800-pound gorilla of social media, that makes perfect sense. But there’s a catch. Simply posting great information, photos, links, contest and promotions every day on Facebook may not bring you […] Read More [+]


Author: Tara DeMarco

Guest post written by Tara DeMarco, Social strategist, Bazaarvoice Shoppers have always looked to each other for product suggestions. Building brand communities online connects shoppers with your current customer base, letting them sing your praises in an authentic, trusted way. Create a space for your customers to share their feedback, ask questions, and give answers […] Read More [+]


Author: Mike Edelhart

As we focus this month on Brand Communities, it is important to recognize that this is far from a new idea. For more than four decades, marketers have used sophisticated techniques to segment their consumer universes into psychographic sets, the progenitors of today’s online communities. These techniques have been able to reveal hidden truths underlying […] Read More [+]


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