Volkswagen’s 2011 Darth Vader commercial was the breakout star of the 2011 Super Bowl. With over 51 million views on YouTube, VW cemented this plug as arguably one of the most popular Super Bowl ads in history. So what was it that set Volkswagen apart from its competitors, and what is the secret recipe for […]
Read More [+]Sunday’s game will be a cutthroat match on the field and in social media. Super Bowl contenders the New York Giants have 1.5 million fans on Facebook while the New England Patriots have close to three million. So how does the NFL plan to stay current for the 2012 game? With a social media command […]
Read More [+]The largest advertising spend for most brands usually focuses on TV. Companies expend tremendous effort and risk large chunks of their marketing budget to make sure their on-air advertising buys deliver the most bang for their buck. Networks, meanwhile, are staking their reputation, and putting viewer patience on the line, everytime they greenlight a new […]
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