How do you build out a cohesive community for a large-scale Social Media event? As part of Social Week, we were taxed with the job of finding a way to cross-promote events among organizers and attendees. We needed something both cohesive enough to keep attendees informed, and that required minimal efforts on our partner event […]
Read More [+]When Kansas City was named the host of Major League Baseball’s All-Star Game, the Mayor saw an opportunity to leverage Social Media to generate city buzz. The goal of the Social Media Command Center (SMCC) was to promote tourism, act as a “virtual help desk” and engage in meaningful conversations to welcome visitors. Over six […]
Read More [+]If conversation, as embodied in social networks, is the seminal activity in marketing today, it makes intuitive sense that events—the most intense possible form of conversation—should be increasingly important to companies seeking the best ways to reach customers and prospects. Now, there is research to indicate this is, in fact the case. In 2012, organizations […]
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