By Andy Jankowski, Founder, Enterprise Strategies Millennials, sometimes known as “Generation Me”, are cited in an endless amount of sources as an object a company has no choice but to obtain and then provide for a seemingly endless set of additional accommodations. Buzzwords and concepts such as flextime or BYOD flood articles, posts, and videos, […]
Read More [+]Intel has one of the most powerful employee Ambassador programs in the world. They have, literally, launched products purely on employee influence and communication. But that is just the beginning. Now, working with Dynamic Signal, Intel aims to have 110,000 employe advocates by next year.
Read More [+]In light of the recent announcement that Netflix has surpassed well-established competitor HBO in terms of paid customers we thought it was time to share some data revealing the exponential growth of this leading non-traditional network. With help from partners PeekAnalytics and Taykey we dug into Social activity around Netflix versus its competitors with an […]
Read More [+]By empowering employees & customers to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan.
Read More [+]Social media has forever changed the way brands market. The consumer has now become a brand’s most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers. This shift in power has caused a corresponding transformation in Social marketing: consumer advocacy is now a critical part of any brand’s marketing strategy. […]
Read More [+]Since its inception, Patagonia has been a brand with purpose. It has made bold decisions to protect the environment and encourage consumers to reduce their carbon footprints. In 1972, when founder Yvon Chouinard realized his climbing equipment was creating rock damage he made a risky business decision to phase out the popular gear and introduce […]
Read More [+]On June 25th, Oreo dropped an unexpected bombshell on its community: a post on their Facebook page which came out in full support for Gay Pride. Most consumer packaged goods wouldn’t touch a topic like this, but perhaps the social media team at Kraft were emboldened by the positive response Obama received for his post […]
Read More [+]When a crisis emerges, it’s important for brands to learn and build from that experience. Charlene Li discussed two great examples during her webinar last Thursday. Download her slides or catch the full replay here. The Pizza Turnaround In 2009, Domino’s employees posted a disgusting video of what they did to pizzas before delivery. The […]
Read More [+]The latest update to Facebook’s layout was met with a mixture of emotions by both brands and users. As of March 30, all brand pages and user pages were upgraded to Facebook Timeline (with a few scragglers left behind). Whether you love or hate the Facebook’s new aesthetics, there are some exciting ways that companies […]
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