On the heels of the introduction of the new 2014 Corvette C7 Stingray, this missive paints a picture of what the world could be like upon the introduction of its next sibling – anywhere from 7 to 15 years in the future. A lot will happen between now and then. Proposed below are a few […]
Read More [+]The future of Social is in our senses. The fully immersive experience isn’t nearly as far off as you might think, says IBM’s new head of Social Business.
Read More [+]The relationship between data and content creation is (and should be) merging more so now than ever, as digital data becomes increasingly accessible to brands, creators, and individuals. Brands have the opportunity to carefully analyze audience-related data in an effort to directly influence the content creation process, leading to tailored original content. On October 15, during […]
Read More [+]Why Holistic Media Strategies for Reaching Consumers in the Social/Mobile World Depends on Multiple Touch Points. The seismic shift in media consumption and the social/mobile explosion have created a mad dash by some of the smartest people in media and marketing. Desperate to both understand and exploit the opportunities in our new world and fend […]
Read More [+]Historically, brands have struggled with the ROI of their Facebook marketing investments, but the Open Graph provides significant new marketing opportunities. Brands can engage with consumers both on and off of Facebook, broadcast consumer stories across Facebook and drive awareness and word of mouth (WOM). Below are five ways that Facebook’s Open Graph enhances your […]
Read More [+]When I first encountered Involver’s Social Markup Language (SML™), I knew the extension of HTML into social functionality with all the underlying processes being handled on Involver’s end would change how brands leverage their Facebook Fan Pages. SML™ was a sea of change — and now over one million brands use Involver to manage everything […]
Read More [+]By Britta Schell (@schellular), Director of Digital Strategic Insights, MTV Insights (@mtvinsights) In recent ethnographic work with millennials nationally, I’ve heard more and more about electronic/dance music (EDM) – across all demos I’ve met with recently, every millennial was adding a little EDM into their playlists or daily routine. Time to take a closer look! […]
Read More [+]Social curation has been a major buzzword since the exponential growth of image sharing site Pinterest. As a marketer, I have spent a reasonable amount of time trying to understand how I could “leverage” Pinterest for my clients. By doing so, I have been faced with a few epiphanies and outlined some best practices in […]
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