Fresh from revealing onstage at Pivot MTV’s latest research on the shifting attitudes of young millienials, two of the cable channel’s research leaders talk more about their startling findings.
Read More [+]All businesses should consider themselves mobile first and technology companies at their core. If they don’t, they stand on the wrong side of history.
Read More [+]The future of Social is in our senses. The fully immersive experience isn’t nearly as far off as you might think, says IBM’s new head of Social Business.
Read More [+]The truth? Social marketers can’t handle the truth. We need to get our own house in order before enterprises will commit to the future we offer. The word from Adobe’s chief social strategist.
Read More [+]Tony Haile, CEO of Charbeat, which helps publishers keep a pulse on what content really works for them in real-time, believes firmly that publishers today are measuring the wrong things in the wrong way. Here, he lays out his manifesto for why it is time…..to measure time.
Read More [+]image via Atkins Guest interview with Scott Parker, Chief Marketing Officer, Atkins Nutritionals Since joining Atkins in 2011, Scott Parker has been instrumental in reinvigorating the brand, helping to frame brand image and build community around a healthy lifestyle. We got a chance to sit down and pick his brain on what their Social media […]
Read More [+]With restive audiences, technology in freeflow, cultures shifting, and an unforgiving business climate, brands have never faced greater challenges. Brands today must, literally, adapt or suffer. Social has enhanced this shift. How can major, worldwide brands succeed in this sea of troubles? We spoke with Thomas Mueller, Global Director, Digital, Leadership, Simplification at Siegel+Gale, (also […]
Read More [+]Internet Media Labs is working on some amazing tools to help harness your Digital DNA (as they call it) to help you search for, discover and analyze your followers to a new depth. Influence is not the focus of IML’s tools – they’re concerned with relevance. It’s nice if people can amplify your message, to […]
Read More [+]As part of SHIFT’s work with Pivot Conference, I get to talk to cool folks like
Read More [+]Social is now in everything we do online. Marketers now have the ability to leverage social signals across platforms, coordinate their efforts in a more deliberate way and better understand the return on their social investments. Which Social startups are changing the playing field and what’s it like to be a startup in the industry […]
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