Archimedes famously proclaimed the ability to move the earth itself if only he had a lever long enough and a fulcrum to place it on. He perhaps understood the true nature of influence long before its manifestation in paid, earned and owned media. Take television, armed with its traditional wide-reaching impact on visibility and resonance, […]
Read More [+]According to a study by the University of Massachusetts at Dartmouth, 37 percent of Fortune 500 & Inc 500 companies maintain blogs, while those using Facebook and Twitter number 74 and 64 percent, respectively. Micro-blogging is on the rise among corporations and far surpassing traditional blogs in market prevalence. Why, then, do companies still wonder about the ROI? It is not […]
Read More [+]This is part two of a three part series on Influence scoring by Douglas Crets. You can read the first part here. Klout and Kred are actually housed in the same building in San Francisco. Shawn Roberts, director of Marketing & Communications for PeopleBrowsr, says there’s no strong competition. Kred values what Klout brings to the […]
Read More [+]When it comes to measuring influence, two of the most recent names in scoring, Klout & Kred, prove that there is no Universal User. If anyone is familiar with the very basics of astrophysics, there was at one time a belief that the Aristotelian Grid was the truest and strongest measure of our place in […]
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