Category Archives:

Author: Matt Godson

By Andy Jankowski, Founder, Enterprise Strategies Millennials, sometimes known as “Generation Me”, are cited in an endless amount of sources as an object a company has no choice but to obtain and then provide for a seemingly endless set of additional accommodations. Buzzwords and concepts such as flextime or BYOD flood articles, posts, and videos, […]

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Author: Eric Melin

When Kansas City was named the host of Major League Baseball’s All-Star Game, the Mayor saw an opportunity to leverage Social Media to generate city buzz. The goal of the Social Media Command Center (SMCC) was to promote tourism, act as a “virtual help desk” and engage in meaningful conversations to welcome visitors. Over six […]

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Author: Research Team

How do you turn Facebook Fans into real friends and seriously up your engagement? Next month we’re attending a morning breakfast forum hosted by Social Business leader Microstrategy, designed specifically for Facebook marketing executives.  Industry experts will discuss Social Intelligence, a new technique that enables brands to establish deeper relationships with their fans and to monetize their Facebook Fan […]

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  1. Winter Is Coming
  2. 4 Reasons Michael Kors is the Fashion Brand to Follow [Case Study]
  3. The Five Dimensions of Brand Personality
  4. Should Brands Opt Out of Primetime Ads for Social Games?
  5. The Top 30 Fashion Brands on Facebook [Infographic]



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