Category Archives:
Digital Marketing

Author: Kare Anderson

There are two kinds of time, says media theorist and author Doug Rushkoff. And we are all focused on the wrong kind.

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Author: Kare Anderson

The truth? Social marketers can’t handle the truth. We need to get our own house in order before enterprises will commit to the future we offer. The word from Adobe’s chief social strategist.

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Author: The Pivot Team

By empowering employees & customers to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan.

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Author: Scott Doniger

When will social TV take off? Is 3D printing part of “the total digital experience?” Does the fact that I can use my mobile device at Coors Field to order food service, post the pic of my family at the game to the jumbo-tron and use the stadium wifi to simultaneously post to Facebook as […] Read More [+]


Author: Mike Edelhart

As we began Beauty month here at Pivot, Dove, the soap company, set of an inflamed worldwide debate about beauty with a wildly viral web-only ad that compared women’s self-descriptions with those of people who knew them. In almost every case, the descriptions of the women themselves were less flattering than those of their friends […] Read More [+]


Author: Deidre Drewes

The latest update to Facebook’s layout was met with a mixture of emotions by both brands and users. As of March 30, all brand pages and user pages were upgraded to Facebook Timeline (with a few scragglers left behind). Whether you love or hate the Facebook’s new aesthetics, there are some exciting ways that companies […] Read More [+]


Author: Deidre Drewes

Social curation has been a major buzzword since the exponential growth of image sharing site Pinterest. As a marketer, I have spent a reasonable amount of time trying to understand how I could “leverage” Pinterest for my clients. By doing so, I have been faced with a few epiphanies and outlined some best practices in […] Read More [+]


Author: The Pivot Team

If conversation, as embodied in social networks, is the seminal activity in marketing today, it makes intuitive sense that events—the most intense possible form of conversation—should be increasingly important to companies seeking the best ways to reach customers and prospects. Now, there is research to indicate this is, in fact the case. In 2012, organizations […] Read More [+]


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