Category Archives:
Consumer Advocacy

Author: Kare Anderson

What is the Social Employee and why is this emerging new cadre so critical to the future of business?

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Author: Kare Anderson

The power behind Intel’s remarkable employee Ambassador program talks about how she plans to transform her company, and change the world.

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Author: The Pivot Team

Intel has one of the most powerful employee Ambassador programs in the world. They have, literally, launched products purely on employee influence and communication. But that is just the beginning. Now, working with Dynamic Signal, Intel aims to have 110,000 employe advocates by next year.

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Author: The Pivot Team

The world is becoming a social place. There are currently more than one billion Facebook users worldwide and that number climbs daily. With so many people logging in and making digital connections, it’s obvious that having a successful social strategy is crucial to the overall success of your brand. It affects the health of your […]

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Author: Jeremy Epstein

Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation, equally world-class responsiveness is part of the brand promise. The problem was that they had no way of measuring customer […]

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Author: Brad Klaus

Social media has forever changed the way brands market. The consumer has now become a brand’s most influential stakeholder, wielding the ability to influence friends and peers significantly more than advertisers. This shift in power has caused a corresponding transformation in Social marketing: consumer advocacy is now a critical part of any brand’s marketing strategy. […]

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