By Andy Jankowski, Founder, Enterprise Strategies Millennials, sometimes known as “Generation Me”, are cited in an endless amount of sources as an object a company has no choice but to obtain and then provide for a seemingly endless set of additional accommodations. Buzzwords and concepts such as flextime or BYOD flood articles, posts, and videos, […]
Read More [+]Last year, we grew by 400%. This year, we are on track to triple. Next year, we have plans to grow by 300% again and positioning for an IPO with a goal of becoming a billion dollar company. We just raised a Series C round on a valuation well north of $200 million. From […]
Read More [+]Why Holistic Media Strategies for Reaching Consumers in the Social/Mobile World Depends on Multiple Touch Points. The seismic shift in media consumption and the social/mobile explosion have created a mad dash by some of the smartest people in media and marketing. Desperate to both understand and exploit the opportunities in our new world and fend […]
Read More [+]In our latest infographic, clothing company Michael Kors received the highest number of fan posts per week as well as Fan Growth for top luxury brands. Beating out solid brands like Ralph Lauren, Burberry and Armani Michael Kors remains one of the most highly engaged luxury brands on Facebook. But what’s the secret behind their […]
Read More [+]How do you build out a cohesive community for a large-scale Social Media event? As part of Social Week, we were taxed with the job of finding a way to cross-promote events among organizers and attendees. We needed something both cohesive enough to keep attendees informed, and that required minimal efforts on our partner event […]
Read More [+]Today’s empowered consumer decides when, where and how they consume content. With social media outlets and an increasing number of mobile devices in play, the differences between types of content and content delivery methods that were once clearly defined are rapidly blurring together. To meet the needs of today’s evolving consumer, marketers need to perform […]
Read More [+]Seventh Generation, a leading brand for green household and personal care items, launched an ambitious campaign to increase brand awareness and affinity on Facebook. With a strategic game-plan and the help of social advertising and audience intelligence solution provider Compass Labs, they were able to achieve an exponential upswing both in the number of likes […]
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