Category Archives:
Branded Communities

Author: Research Team

For one final measure of the Social Construct at work in the world of fashion, the Pivot Labs team came together with our friends at Curalate, a leading marketing and analytics suite for Pinterest and Instagram, for a look at how some of the fashion world’s luxury leaders preform on the visual web. Starting with […]

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Author: The Pivot Team

As we focus this month on Brand Communities, it is important to recognize that this is far from a new idea. For more than four decades, marketers have used sophisticated techniques to segment their consumer universes into psychographic sets, the progenitors of today’s online communities. These techniques have been able to reveal hidden truths underlying […]

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