As an analyst and research firm focused on disruptive trends, we’re frequently asked what we’re paying attention to, and what we’re currently researching. Altimeter Group’s analysts believe the following three disruptive themes have the potential to significantly impact organizations and consumers alike over the next three years. They’re the overarching themes of all the research […]
Read More [+]If conversation, as embodied in social networks, is the seminal activity in marketing today, it makes intuitive sense that events—the most intense possible form of conversation—should be increasingly important to companies seeking the best ways to reach customers and prospects. Now, there is research to indicate this is, in fact the case. In 2012, organizations […]
Read More [+]Social marketing today is in a state of great upheaval, according to The State of Social Marketing 2011 – 2012 report we released today. Social professionals are split on key issues in the market, have conflicting perspectives on the expectations of Social Consumers and differ in their current use of Social. At the same time, […]
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