Sometimes it feels like the business world has been in one long, seemingly unending state of self-reflection over the last few years. During this prolonged period of organizational rumination, members of the C-Suite have been far more likely to ask questions like “Is my company prepared to meet the social business revolution head on?” or […]
Read More [+]A recent IBM global C-Suite study has provided the latest volley of evidence demonstrating that the age of the social business is well underway, and that it’s time for brands to get on the bandwagon. This isn’t necessarily news by itself, but coupled with one of the key findings of the study, the reasons for why brands must start […]
Read More [+]Scott Hebner will be at Pivot 2013 discussing Rapid Innovation and the Resilient Organization. At Pivot we eschew panels and keynotes for conversations allowing valuable insights come to life in real time. Scott is the VP of Social Business Solutions at IBM and therefore brings a particularly well-rounded understand of the challenges and opportunities of […]
Read More [+]Earlier this week we added over a dozen new speakers to our star studded line-up. Whether you’re interested in Fortune 500 best practices, technological innovation, or the role of Social in entertainment, Brian Solis has managed to gather the most creative industry leaders from every angle: Jonathan Becher, CMO, SAP As the CMO of SAP, […]
Read More [+]As part of SHIFT’s work for the Pivot Conference, I’ve been given the opportunity to speak with several industry luminaries. (You can file this under, “yet another reason why I love my job.”) First up, I spoke with Frank Eliason, who made his bones as a VIP while leading the social media charge at Comcast. […]
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