Category Archives:
Social Television

Author: Marni Edelhart

In light of the recent announcement that Netflix has surpassed well-established competitor HBO in terms of paid customers we thought it was time to share some data revealing the exponential growth of this leading non-traditional network. With help from partners PeekAnalytics and Taykey we dug into Social activity around Netflix versus its competitors with an […]

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Author: Deidre Drewes

Volkswagen’s 2011 Darth Vader commercial was the breakout star of the 2011 Super Bowl. With over 51 million views on YouTube, VW cemented this plug as arguably one of the most popular Super Bowl ads in history. So what was it that set Volkswagen apart from its competitors, and what is the secret recipe for […]

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