In part I of this series, we looked at social gaming primarily from a web-based Facebook standpoint. In part II, we will take a look at the types of solutions that enhance the environment the most, leading to better consumer adoption and performance. 1. Find the Best Partner to Navigate Your Social Gaming Landscape As […]
Read More [+]It is hard to deny it – the adoption of social games across Facebook, as well as mobile and many other platforms has become widespread. With over 1 billion registered users on Facebook, the environment is ripe for social gaming. This is certainly no secret and companies like Zynga have exploited it with great success. […]
Read More [+]Last fall, we undertook two research studies and examined side-by-side responses from Social Consumers and Social Professionals on a range of topics. The result: a perception gap that was not only real, but deep. While Social marketers say they know who their Social Consumers are, the research paints a dramatically different picture. The basic benefits […]
Read More [+]According to PopCap, 120M people in the U.S. and U.K. play social games on a weekly basis, and about 81M play at least once per day. Our latest study, Social Consumers and Smartphones, also confirms increasing popularity, with 81 percent of respondents likely to play one or more social games. With the entry of […]
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