Category Archives:
Smartphones

Author: Research Team

Last fall, we undertook two research studies and examined side-by-side responses from Social Consumers and Social Professionals on a range of topics. The result: a perception gap that was not only real, but deep. While Social marketers say they know who their Social Consumers are, the research paints a dramatically different picture. The basic benefits […]

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Author: Research Team

Consumers who are active in Social networks include their mobile devices broadly in their Social activities, according to a study released today by the Pivot Conference. The research included responses from more than 500 consumers who indicated high activity in Social networking. Consumers were drawn from the Crowdtap¬† online consumer panels and responded between October […]

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