Last fall, we undertook two research studies and examined side-by-side responses from Social Consumers and Social Professionals on a range of topics. The result: a perception gap that was not only real, but deep. While Social marketers say they know who their Social Consumers are, the research paints a dramatically different picture. The basic benefits […]
Read More [+]Consumers who are active in Social networks include their mobile devices broadly in their Social activities, according to a study released today by the Pivot Conference. The research included responses from more than 500 consumers who indicated high activity in Social networking. Consumers were drawn from the Crowdtap online consumer panels and responded between October […]
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