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Author: Esteban Contreras and Scott Doniger

We recently wrote about brick-and-mortar retailers in a SoLoMo world, and concluded with the idea that focusing on the consumer is the first step to earning attention, trust, and loyalty. In order to focus on the customer, we need to think of them in the context in which they are making purchases today, and their […] Read More [+]

Author: Esteban Contreras and Scott Doniger

SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The promise of SoLoMo for brick-and-mortar retailers was often described as a silver bullet with which always-on, ultra-connected consumers could be targeted, reached, engaged, sold to, and activated as advocates. This […] Read More [+]

Author: Research Team

Mass Relevance is no stranger to social integration. With a client list that’d make any emerging Social Media platform drool (ABC, MSNBC, MTV, and more), you can say they’re helping set the stage for the future of shareable content. Their product helps networks and brands create immersive digital experiences to enhance any branded interaction. In […] Read More [+]


  1. Winter Is Coming
  2. 4 Reasons Michael Kors is the Fashion Brand to Follow [Case Study]
  3. The Five Dimensions of Brand Personality
  4. Should Brands Opt Out of Primetime Ads for Social Games?
  5. The Top 30 Fashion Brands on Facebook [Infographic]



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