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Infographic

Author: Research Team

When Twitter made API rule changes in late August, the tech media responded with a loud cry that Twitter’s push to control access to its well of user information was a nail in the coffin of many third party applications and a major annoyance to users who just wanted to connect their Tumblr friends with […]

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Author: Research Team

Once there was just “Social”, which, by its nature, implied “marketing” But now, as Social has grown more established and complex, it’s branching out into a variety of growth areas including, Social Marketing, Social Business, Social Enterprise and Social Brand. How are these facets of social media unfolding and where are each focused in their […]

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Author: Research Team

Companies today know that establishing a Facebook and Twitter presence is the essential first step to connect with customers. But they probably don’t know that 81.1% people still turn to a company’s website for information, compared to a meager 19.9% that turn to Social networks. Yes, Social is as important as ever, but it’s the […]

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Author: Research Team

In February we released startling research on the increasing gap between marketer’s and their consumers, what Brian Solis penned as “The Perception Gap”. In collaboration with our friends at Barnickel Design, we’ve just released this infographic. Key Points: 76% of marketers feel they know what their consumers want, only 34% have asked Consumers seek deals […]

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Author: Research Team

How do you turn Facebook Fans into real friends and seriously up your engagement? Next month we’re attending a morning breakfast forum hosted by Social Business leader Microstrategy, designed specifically for Facebook marketing executives.  Industry experts will discuss Social Intelligence, a new technique that enables brands to establish deeper relationships with their fans and to monetize their Facebook Fan […]

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Author: Research Team

Does a brand’s social presence impact your purchase? An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale. Over 90% of […]

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Author: Research Team

In May 2011, Pivot surveyed 230 brand managers, executives, and marketing professionals for an insider’s perspective on the state of social advertising. “The Rise of the Social Advertiser”, presented by Editorial Director and Conference Producer Brian Solis, established an industry benchmark on the future of advertising and the increasing influence of social networks on consumer […]

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