A year ago, when this column started, I made a set of predictions for Social in 2013. Prognostication is a dangerous game, so many factors can foul up a prediction! And seldom do future-gazers look back and actually see how they did. So, in the interest of full transparency let’s look at how last year’s […]
Read More [+]The past two years have been the Precambrian Spring for Social, a time of explosive growth, diversity, excitement and seemingly unlimited promise. Start-ups have sprouted everywhere, each more interesting and full of possibility than the next. Fortunes have been made, with brain-rattling rapidity. Events of great pitch and moment have swung the attention of huge […]
Read More [+]If conversation, as embodied in social networks, is the seminal activity in marketing today, it makes intuitive sense that events—the most intense possible form of conversation—should be increasingly important to companies seeking the best ways to reach customers and prospects. Now, there is research to indicate this is, in fact the case. In 2012, organizations […]
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