Category Archives:
SoLoMo

Author: Esteban Contreras and Scott Doniger

We recently wrote about brick-and-mortar retailers in a SoLoMo world, and concluded with the idea that focusing on the consumer is the first step to earning attention, trust, and loyalty. In order to focus on the customer, we need to think of them in the context in which they are making purchases today, and their […]

Read More [+]


Author: Esteban Contreras and Scott Doniger

SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The promise of SoLoMo for brick-and-mortar retailers was often described as a silver bullet with which always-on, ultra-connected consumers could be targeted, reached, engaged, sold to, and activated as advocates. This […]

Read More [+]


Trending

  1. Winter Is Coming
  2. 4 Reasons Michael Kors is the Fashion Brand to Follow [Case Study]
  3. The Five Dimensions of Brand Personality
  4. Should Brands Opt Out of Primetime Ads for Social Games?
  5. The Top 30 Fashion Brands on Facebook [Infographic]

Updates

Topics

Terms and Conditions

©2015, The Tomorrow Project, LLC

Stay Updated!

First Name

Last Name

Email

Title

Company

×

Interested in Partnering with Pivot?

Name*

Email*

Phone

Company

Title

Tell Us A little About Your Organization

×