We recently wrote about brick-and-mortar retailers in a SoLoMo world, and concluded with the idea that focusing on the consumer is the first step to earning attention, trust, and loyalty. In order to focus on the customer, we need to think of them in the context in which they are making purchases today, and their […]
Read More [+]SoLoMo, the term KPCB’s John Doerr coined a few years ago, has been used to define the convergence of social, local, and mobile technologies. The promise of SoLoMo for brick-and-mortar retailers was often described as a silver bullet with which always-on, ultra-connected consumers could be targeted, reached, engaged, sold to, and activated as advocates. This […]
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