Omaha Steaks knows full well that their customers are passionate aficionados with high standards. When a customer or prospect engages with them socially, every minute matters. Their world-famous quality is only part of the equation, equally world-class responsiveness is part of the brand promise. The problem was that they had no way of measuring customer […]
Read More [+]Does a brand’s social presence impact your purchase? An infographic published by Mr. Youth, a word of mouth marketing firm, polled 4500 adults to uncover the impact of social media on purchases. They discovered that social media not only influences brand reputation and PR, but often can lead directly to a sale. Over 90% of […]
Read More [+]Social Marketing continues to expand in breadth and budget. In our latest study, most believe 2013 to be the year for mainstream adoption. Yet budget and unclear outcomes remain huge roadblocks. In a striking study by Chief Marketer, out of 750 marketing professionals, an astounding 2 out of 5 are not confident in their social […]
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