WOMMA Comes to Social Week

Author: The Pivot Team

The theme for Pivot 2013 is The Total Digital Experience—and the Word of Mouth Marketing Association (WOMMA) is providing you with four sessions of digital expertise from leading professionals in the social industry.

After participating in Social Week New York 2012, WOMMA along with our hosts WCG and BRANDERATI designed an interactive agenda for 2013 including visual storytelling, building advocates, social impact on organizational change, and more.

The agenda is as follows:

1:45P.M.-2:45P.M.: Social impact on organizational change; the growing importance of employee networks; or understanding your employee worldview

Presented by: Gary Gates, Practice Lead, Corp/Strategy at WCG


Gary F. Grates is a Principal at W2O Group, a complementary multi-faceted public relations, marketing and communications counseling firms – WCG, Twist Marketing, BrewLife, W2O Digital and W20 Ventures – focused on integrated business solutions, innovation, change, organizational effectiveness, and growth for the world’s leading organizations.

  1:45P.M.-2:45P.M.: Identifying and Engaging Brand Advocate

Presented by: Mark Curtis, CEO of BRANDERATI


A founder of two successful marketing agencies, Mark is constantly exploring the new ways to push the limits of digital and social strategies to create measurable brand value for his global Fortune 500 customers. When he is not passionately trailblazing the industry, he explores the world in the search of roads less travelled with his greyhound Gary Coleman.

3P.M.-4P.M.: Building the fully integrated pyramid of earned media with influencers, advocates, and enthusiast

Paul Dyer, Practice Leader of Media & Engagement, WCG


Since the mid-2000’s, Paul has played an important role in driving engagement with social media by the Fortune 500. One of the first consultants to begin evangelizing for social media at conferences and internally at companies, Paul went on to develop analytics models that would be adopted across industries.

3P.M.-4P.M.: The power of visual storytelling

Presented by: Ekaterina Walter, CMO at BRANDERATI & Jessica Gioglio, Social Media Manager, Dunkin’ Donuts


Ekaterina Walter is a social innovator. A recognized business and marketing thought leader; she is a speaker and regular contributor to many publications including the Huffington Post. She is an author of the book “Think Like Zuck” and coauthor of the upcoming “The Power of Visual Storytelling”. Walter has been featured in Forbes and was named among 25 Women Who Rock Social Media in 2012.


Jessica Gioglio is the public relations and social media manager for Dunkin’ Donuts. She works with a cross-functional team to manage Dunkin’ Donuts’ social media strategy across multiple platforms. From producing highly engaging content, to launching the company’s first-ever blog, Jessica enjoys celebrating fans and giving them a front row seat to what’s brewing at DD.

WOMMA Social Week NY session will be hosted on the afternoon of Thursday, October 17th from 1 P.M.-5:30 P.M. at the WCG Offices (114 5th Avenue, 10th floor).

This is a free, invitation-only event so attendees must be registered in advance. If you’d like to request an invitation to attend, please complete the form by following this link and we’ll be in touch shortly: http://www.womma.org/socialweeknyc

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