The Pivot 2013 Agenda

Author: Mike Edelhart

Pivot’s purpose is to serve the leaders of social/mobile/digital initiatives at major companies at the forefront of business transformation.  We are about what they are about and we work hard to deliver a singular experience for this uniquely powerful community on the Pivot stage each year.

One key in Pivot’s uniqueness is that the conference is never about the same thing twice. Our focus follows our community’s, with a theme each year based on the greatest challenge Social Leaders face in the year ahead.

This year, that theme is: The Total Digital Experience.

Companies at the leading edge of change are recognizing that Social isn’t a thing, it is a shift in human behavior that changes everything. Social and its partner in change, mobile, can’t be limited to particular campaigns or even to specific departments. This revolution impacts employees and customers and all parts of the enterprise. There are no boundaries now; everything is integrated.

Under that theme we will be exploring, at Pivot this year, such key areas as:  The New Emerging Economies, driven by sharing, caring and co-creation; The Rise of Integrated Experiences; The New Media-Audience Dynamic; Innovation and The Future-Ready Organization; The Confounding Power of Content; and the Long-term Impacts of Social on both business and society.

To bring these themes to life, we have assembled the richest array of speakers in Pivot history. On-stage conversations will include: GM’s leader of business transformation, the NFL’s head of emerging experiences, Intel’s head of Ambassador program, the CEO of, the CMO of Marsh-Mclennon, Kraft Food’s director of corporate affairs. They will be joined by senior execs from Ben&Jerry’s, Southwest Airlines, Pepsi, ADT, SalesForce and many others.

Alongside the brands, at Pivot, will stand some of the most brilliant thinkers on the Social Revolution. Esther Dyson, David Edelman of McKinsey, Douglas Rushkoff, Mark Anderson of Strategic News Service and Pete Cashmore, CEO of Mashable, will all speak to the Pivot 2013 audience.

And, as always, Pivot sprinkles stars among the on-stage sessions. This year, novelist Neal Stephenson will talk about the future of storytelling. Covert Affairs star Chris Gorham, will discuss his new relationship with his audience. AOL co-founder, sports team owner and tech legend Ted Leonsis will show how he is remaking the business of movies.

We can’t wait and we hope to see you there with us at Pivot 2013 in NYC on October 15-16.


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