Save the Date: Free Twitter Chat with ModCloth’s VP Marketing 4/16 1pm ET

Author: Research Team

If you’re a fan of our #pivotconchat you’re in for a special treat. This month, in honor of Beauty and Fashion month here at Pivot we’ve got ModCloth’s VP of Marketing, Katie Garlinghouse, as our guest host.

ModCloth is one of America’s fastest growing retailers, whose mission is to democratize the fashion industry by creating a vibrant, social marketplace that empowers indie designers, suppliers, and community. Founded in 2006 by college sweethearts, Susan Gregg Koger and Eric Koger, the company has grown quickly to feature over 700 independent designers on their main ecommerce site.

Topic: How ModCloth uses social media to co-create their brand with its customers

  • Q1: How do you infuse your brand with the voices of your customers across social media channels?
  • Q2: How can you pinpoint key tastemakers among your online communities?
  • Q3: What are the challenges a business faces when creating a community-driven brand?
  • Q4: How is technology changing the face of fashion?
  • Q5: What are some creative ways you’ve engaged with your community?
  • Q6: Do you moderate community-generated content?
  • Q7: How do you stay in front of new content trends?

About Katie

Katie Garlinghouse is ModCloth’s Vice President of Marketing. Before joining the ModCloth family, she cultivated her extensive marketing skills working with eBay and StumbleUpon. Katie has plenty of experience working with e-commerce businesses, though she will be the first to tell you ModCloth is not just a e-commerce business, but a e-community. Katie specializes in increasing brand awareness and engagement as well as marketing, advertising and public relations strategy.

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