At Pivot 2011 we gave attendees a very detailed profile of a new type of customer: the Social Consumer. This year we’re focused on exploring the rise of the Social Business.

Jon Swartz, tech reporter for USA Today, sits down with our editorial director and host, Brian Solis, for a one-on-one chat on the latest in Social Business. From the rising “urgency of now” theory, to how F-Commerce falls short, the two discuss the most pressing issues in the world of Social.