View the full list.

Last week, BusinessNext Social released a study on Fortune 100 CMO’s that found only one in five active on Social Networks. The members of the list have social credentials demonstrating that they understand what it takes to grow and influence their own networks by using new strategies, cutting-edge social media and mobile technologies and compelling content marketing to build highly adaptive, high performance social businesses.

Specifically, CMO’s were ranked based on a formula that takes into account the number of Twitter followers, retweet frequency, social engagement frequency, social mentions, KRED scores, Klout scores, and related factors. Weights were assigned to each factor to produce the final rankings.

The senior-most marketing executives recognized for leading social by example include:

1. General Electric Company’s Beth Comstock (@bethcomstock),CMO and Senior Vice President
2. Google, Inc.’s Nikesh Arora (@nikesharora), Senior Vice President and Chief Business Officer
3. Apple, Inc.’s Philip Schiller (@pschiller), Senior Vice President, Worldwide Product Marketing
4. IBM’s Jon C. Iwata (@coastw, www.linkedin.com/pub/jon-iwata/4/b92/abb), Senior Vice President, Marketing and Communications
5. SAP’s Jonathan Becker (@jbecher, http://www.linkedin.com/in/jbecher), CMO
6. Dell’s Karen Quintos (@KarenDellCMO), CMO
7. Exxon Mobil Corporation’s Ken Cohen (@ken_cohen) Vice President of Public and Government Affairs
8. Microsoft’s Chris Capossela (@chriscapossela, http://www.linkedin.com/pub/chris-capossela/1/995/7a9), CMO
9. Cisco Systems’ Blair Christie (@BlairChristie), Senior Vice President and CMO, Government Affairs
10. Raytheon’s Pam Wickham ( @PamWickham1) Vice President of Corporate Affairs and Communications

The entire list of The 20 Most Social CMOs can be found here.

Remarkably, CMO resistance to becoming more social remains formidable. While the top three have a combined Twitter following of nearly 94,000, an astounding 76% of CMOs have no Twitter following whatsoever. Only 15 executives have at least 100 subscribers on Facebook, and just 12 have Klout scores greater than 30.

A recent study by The CMO Survey predicts that social media spending as a percent of rising marketing budgets is expected to increase from 7.6 to 18.8 percent over the next 5 years; Gartner Research predicts the CMO will spend more on IT than the CIO by 2017.

Why does Jonathan Becher, SAP’s CMO, invest in building a personal Social presence? Watch his session now.