At Pivot, we work hard to deliver the insight and strategies to help top brands and agencies succeed in the business landscape altered by Social Consumers and the powerful Social Construct.
To achieve our goals, this year’s focus will be: “From Social Brands to Social Business.”
Last year, we introduced the Social Consumer and how brands needed to engage them for marketing and advertising, and advocacy. In 2012, the evolution of Social Consumerism leads brands to the intersection of business objectives, customer expectations and disruptive technology.
“The impact of Social Consumerism challenges businesses to rethink among many things,” said Pivot host and executive producer Brian Solis. “These include commerce, marketing, service, product development, employee engagement and customer experiences. This is not only a time for champions, but for leaders who will drive transformation from the inside out and the outside in. The result, a holistic business that is adaptive to new opportunities and unified in vision, mission and purpose.”
Our show will focus on how brands can successfully manage this transformation. Key topics will include:
Pivot 2012 will bring together innovators at the apex of entertainment such as Jermaine Dupri, the hip hop impresario who created his own private Social network to interact with his fans, and Daria Musk, the breakout star of Google+ Hangouts, with dominant brands like Unilever, Kraft Foods, Citibank, GE, Barclay’s Bank and senior executives of Social powerhouses such as Twitter, Facebook, LinkedIn and Google.
In case you missed it, you can now watch all of our 2011 sessions in our video archive:
©2015, The Tomorrow Project, LLC