Once the novelty of Social wears off, what kind of return can companies expect? Our host and Editorial Director, Brian Solis, sits down to discuss this question with Wired’s cofounder and long-time media innovator John Battelle . Tune in for forty-three minutes of quality dialogue between two leading media thinkers on Social’s implications for the enterprise, the role of corporations and politics, the Facebook IPO, and more.

John Battelle is an entrepreneur, journalist, professor, and author who has founded or co-founded scores of media businesses including Wired Magazine, The Industry Standard, The Web 2 Conferences with Tim O’Reilly, and Federated Media Publishing.

Brian Solis & John Battelle at Pivot’s SF Influencer Dinner from Pivot Conference on Vimeo.