Realtime Marketing Lab

October 14 | The Altman Building | NYC
Register with code PIVOT to save 25%

Real-time marketing tools are changing and evolving every day, and it can be hard to keep up. That’s why The Realtime Report is hosting the Realtime Marketing Lab in New York City on October 14^th – that’s next Monday, just before Pivot!

It’s a one-day event designed to let marketing and communications professionals get hands-on experience and test-drive some of the latest realtime marketing tools and strategies.

 

The Realtime Marketing Challenge
See the best tools go head-to-head to convince our panel of marketing executives that their technology will deliver bottom line results. The judges include top marketers Frank Eliason, Director of Global Social Media, Citibank, Marty St. George, SVP Marketing and Commercial Strategy, JetBlue Airways, Adam Kmiec, Director, Global Digital Marketing and Social Media, Campbell Soup, Raju Narisetti, SVP and Deputy Head of Strategy, News Corp, David Berkowitz, CMO, MRY, and Gemma Craven, EVP, NY Group Director, Social@Ogilvy, Ogilvy.

 

The Sandbox

Schedule individual meetings in the Sandbox and get behind the controls of the latest tools, platforms and technologies. Vendors will offer free trial accounts and a personalized demo of the features that matter to you.

 

The Help Desk

How much time could you save if you had a staff of digital marketing experts on call to answer questions about everything from social media audits to Facebook page optimization? Now you do. Schedule one-on-one consultations throughout the day, or just walk up and start asking questions. You’ll get the smart answers you need. Meet the experts.

 

Yes, we have case studies, keynotes and a panel.

You’ll hear from brands and others who are raising the bar when it comes to engaging with customers and prospects in real time.

• Chris Lindland, CEO, Betabrand will discuss how to go beyond realtime marketing to becoming a realtime brand.  
• Citibank’s Frank Eliason will show you how to put your customer at the center of your company.
• Learn how to use realtime analytics to manage your brand’s perception from Ken Ericson, Director of Content Marketing, Xerox.
• Leila Thabet, Managing Director, We Are Social US (Breaking Bad) and John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies) join forces to present the latest strategies for fan engagement and discuss the future of second screen viewing

And lest we drink too much of our own Kool-Aid, we’ve asked our closing panel, Don’t Believe The (Realtime) Hype, to lead a debate designed to separate the buzz from the bottom line.

 

Have fun, learn lots, and get hands-on at Realtime Marketing Lab.

Register today and give yourself a competitive edge. Use special code PIVOT and you’ll save 25% when you register. See you at Realtime Marketing Lab!

 

Realtime Marketing Lab is produced by the The Realtime Report and Modern Media.

Twitter link: https://twitter.com/RealtimeReport

Facebook link:   https://www.facebook.com/TheRealtimeReport

Google+ link:      https://plus.google.com/117290150779710504880

 

SPEAKER BIOS

David Berkowitz, CMO, MRY

David Berkowitz is chief marketing officer at agency MRY, where he spearheads marketing operations, directs the agency’s communication strategy, and gains visibility for its clients. Previously, he spent 7.5 years at agency 360i, ultimately serving as vice president of emerging media, having co-founded the agency’s social media practice in 2006 and led the agency’s Startup Outlook initiative. He served as a strategic advisor to Kraft, Bravo, H&R Block, Smirnoff, and other world class brands. David has written more than 500 bylines, and he has authored his own MarketersStudio blog since 2005.

Gemma Craven, EVP, NY Group Director, Social@Ogilvy, Ogilvy

Gemma Craven leads the Social@Ogilvy team in New York, focused on scalable social media and word-of-mouth strategies for blue chip clients from IBM and IKEA to British Airways, Caterpillar and Nestle. She also leads the New York cross-discipline group, focused on integrated social solutions that combine the deep disciplines that Ogilvy is known for – CRM, public relations, shopper marketing and advertising. Her experience in advising clients on community, conversation and reaching key influencers comes from 14 years working with some of the world’s best known brands. She is a graduate of University of Sussex and Université d’Aix Marseille.

Frank Eliason, Director of Global Social Media, Citibank

Frank Eliason has been described as the “most famous customer service manager in the U.S., possibly the world.” At Citibank, Frank and his team are helping to change the way a global financial institution manages its relationships with a community of consumer, small business and corporate customers. Prior to joining Citibank, Frank was the voice behind @ComcastCares, one of the earliest examples of how a business can use social networks to listen and respond to customer concerns in real time. His first book, @YourService is a look at the intersection of customer service, PR and marketing.

Ken Ericson, Director of Content Marketing, Xerox

Ken Ericson leads the team behind Xerox’s corporate content marketing initiatives, designed to create advocacy around the company’s transformation from the “printer and copier maker” to a leader in business services. He serves as editor-in-chief of HealthBizDecoded.com, a knowledge site with editorial content designed to make sense of the changes in healthcare brought on by technology and regulation. Based outside Washington, D.C., Ken is a former broadcast journalist and most recently was assistant managing editor of the Broadcast group of The Associated Press, and earlier leading television newsrooms in New Orleans, Orlando and other cities.

Adam Kmiec, Director, Global Digital Marketing and Social Media, Campbell Soup

Adam Kmiec is responsible for developing a strategy that encompasses consumer-facing communications and corporate initiatives to make The Campbell Soup Company one of the most digitally fit organizations in the world. His career spans both the client and agency sides of marketing and advertising, with stops at renowned organizations that include Fallon, Leo Burnett and ConAgra Foods. His focus has always been on solving business problems by leveraging consumer driven insights to fuel creative ideation. Opinionated, but honest and always grounded in facts, he is currently working on a book titled, “Yes, It’s Hypocritical.”

Bryan Kramer, President + CEO, PureMatter

As CEO of PureMatter, Bryan’s leadership has steered the agency to consistent growth over the last 10 years, earning it a spot as one of the fastest growing private companies in Silicon Valley. Being a veracious consumer of knowledge, understanding social media and how it works both as a communication channel and shaper of popular culture has his full attention.

Chris Lindland, CEO, Betabrand

Chris Lindland is the founder of Betabrand.com, an online clothing company that designs, manufactures and releases 5 new products a week. Their unique approach towards crowd design and crowd branding creates a fashion label that updates at the rate of Twitter feed. Betabrand’s inventions have been featured in the New York Times, Economist, New Yorker and Wired. Prior to Betabrand, Chris was the co-founder of the online storage company, i-drive, and has sold TV pilots to Spike TV. He is a graduate of University of North Carolina at Chapel Hill.

John Mullin, Executive Digital Producer, Mobile and Social Platforms, R/GA Interactive (Falling Skies)

John Mullin has driven some of the most innovative production efforts at R/GA Interactive. After major A&E Networks wins, he lead an even more enhanced social program for the TNT Network with the Science Fiction hit Falling Skies Season 3, culminating with a never before seen customized animated short that featured the faces of all users who engaged with the Falling Skies handle and participated in a second screen epic #BattleForTheHandle. John comes from the experiential marketing industry, where he ran his own agency. He also was marketing director of Rocawear and the ROC Family of brands under JAY Z.

 Raju Narisetti, SVP and Deputy Head of Strategy, News Corp

Raju Narisetti is primarily involved in new digital projects and helps guide the digital growth of the existing companies in News Corp as they seek to further expand the distribution of their content across digital products and platforms. He has served as a deputy managing editor of The Wall Street Journal and managing editor of The Wall Street Journal Digital Network. Previously, was managing editor of Washington Post Co., and the founding editor of India’s Mint newspaper, now India’s second-largest business newspaper by circulation. He was named a Young Global Leader by the World Economic Forum in 2007.

Julia Quinn, Director, Social Media, Amtrak

Julia Quinn is responsible for managing and executing programs that infuse smart, creative and measurable digital components into integrated communication campaigns that focus on advancing Amtrak’s vision and strategic plan. She is also in charge of the Amtrak online crisis communication program. Prior to joining Amtrak, she developed and executed strategic online marketing, communications and business intelligence campaigns for Fortune 500 companies at New Media Strategies. She holds BA from American University.

Marty St. George, SVP Marketing and Commercial Strategy, JetBlue Airways

Marty St. George joined JetBlue as leader of the network strategy team in 2006. He has experienced profits, losses, ice storms, and growth to over 20 new destinations – but he is proudest of the fact that JetBlue has won 9 consecutive JD Power Awards for best domestic airline in North America. Prior to joining JetBlue, Marty held marketing, network and strategy positions at United Airlines and US Airways. He is a native of Boston and holds a degree in civil engineering from MIT. Although he is based in New York City he remains a rabid Red Sox and Bruins fan.