7:45-8:50a

Main Registration Opens, Networking Breakfast

9:00a

Pivotcon Opening Remarks

Marni Edelhart, Director of Content & Experience, Pivot

9:05a

Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles

Jon Gosier and Mike Edelhart

Pivot Principle Spotlight: Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.

9:15a

Specialty Spotlight: How Teens and Tech are Reinventing Intimacy

Alison Hillhouse, VP Insights Innovation, MTV

9:40a

Specialty Spotlight: Establishing Trust with Younger Consumers

Matt Britton, CEO/Founder, MRY

9:55a

Specialty Spotlight: Creating the Content your Audience Demands

Amy Emmerich, EVP Programming, Refinery29
Jessie Kahnweiler, Filmmaker, Actor, Aquarius
Mike Edelhart, Co-Host

10:20a

Specialty Spotlight: Rules of Engagement from a Real Influencer

Ryan Leslie, Founder Disruptive Multimedia
Jon Gosier, Chief Data Scientist, Predictive Pop

10:35-10:45a

Ryan Leslie Musical Performance

10:45a

Break

11:00a

Logistics

Marni Edelhart, Director of Content & Experience, Pivot

11:05a

Break to Find Tables

11:10a

Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

11:15-11:35a

Roundtable Discussions

Proposed Pivot Points:

1. Harnessing the Impact of Influencers
   Ryan Stern and Alexa Tonner, Founders, Collectively
2. The Prioritized Pursuit of Passion in the Workforce
   Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP
3. How can Corporations tap into the multi-generational search for purpose?
   David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP
4. Authentic Brand Movement
Suzanne McKenzie, Founder/CEO, AbleMade
5. Control your Domains to Connect with Young Customers
   Roland Laplante, CMO, Affilias
6. Defining Generations Beyond Boomers and Millennials
   Alison Hillhouse, VP Insights Innovation, MTV
7. Who Millennials Trust, and Don’t Trust, is Driving the New Economy
   Matt Britton, CEO/Founder, MRY
8. You think you know Mobile, but the data disagrees
   Greg Stuart, Global CEO, Mobile Marketing Association
9. Teaching digital tactics to a multi-generational workforce
   Kathy Zhao, Global Digital Marketing, Mastercard
10. Crowd-Sourced Start-ups, a business model millennials understand
    Shelton Mercer, CEO, TwitCHANGE

Pivot Principle Spotlight: The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.

11:35a

Chapter Two Introduction

Jon Gosier and Mike Edelhart

11:40a

Specialty Spotlight: Collaborating to Create

Jay Mandel, VP Global Digital Marketing, Mastercard

11:55a

Specialty Spotlight: New Frontiers in Social Data

Jared Feldman, CEO/Founder, CANVS
Liv Buli, Data Journalist, Next Big Sound
Jon Gosier, Chief Data Scientist, Predictive Pop

12:15p

Specialty Spotlight: How Weather Analytics Can Change the Way You Do Business

Paul Walsh, VP Weather Analytics, The Weather Company
Brenda Dietrich, VP, Data Science & IBM Data Fellow, IBM
Mike Edelhart, Co-Host

12:35p

Specialty Spotlight: Coordinating Social Strategies Across the Enterprise

Lauren Friedman, Head of Social Business Enablement, Adobe
Diane Magers, Customer Experience, AT&T;
Andy Jankowski, Founder, Enterprise Strategies

1:00-2:00p

Networking Luncheon

2:00p

Logistics

Marni Edelhart, Director of Content & Experience, Pivot

2:05-2:10p

Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

2:10-2:30p

Roundtable Discussions

Proposed Pivot Points:

1. Engaging Your Millennial Workforce
   Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard
2. The New Name Game: How Creative Domains Can Boost Your Social Strategy
   Jeff Sass, CMO, .Club
3. Trusting in Transparency
   Rick Wion, Senior Director Consumer Engagement, Kellogg
4. Creating Remarkable Customer Experiences
   Virginia Miracle, Chief Customer Officer, Spredfast
5. Achieving a Cohesive External and Internal Social Business Environment
   Andy Jankowski, Founder, Enterprise Strategies
6. Finding the data you need and putting it to use for your brand
   Paul Walsh, VP Weather Analytics, The Weather Company
7. What Social TV can teach you about your customers
   Jared Feldman, CEO, CANVS
8. Successes and Failures in Content Marketing
   Augie Ray, Global Voice of Customer Strategy, American Express
9. Successful Digital Storytelling
   Jim Anstey, SVP Digital, Hill & Knowlton
10. Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction
    Frank Eliason, Director Global Social Media, CITI
11. Creative partnerships for Successful Products
Jay Mandel, VP, Global Digital Marketing, Mastercard
12. Fostering Community through Social Good
    Evan Beard, CEO, A+

Pivot Principle Spotlight: Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies. With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.

2:30p

Chapter Three Introduction

Jon Gosier and Mike Edelhart

2:35p

Specialty Spotlight: Winning Across Brands and Generations with Wearables

Rajesh Anandan, SVP, Unicef Ventures
Tony Heredia, VP Corporate Social Responsibility, Target
Missy Kelly, Senior UX Designer, Ammunition
Jon Gosier, Chief Data Scientist, Predictive Pop

2:55p

Specialty Spotlight: How to Evolve Vehicles into a Platform for Innovation

Phil Abram, Executive Director, Connectivity and Infotainment, General Motors
Jon Gosier, Chief Data Scientist, Predictive Pop

3:15-3:55p

Virtual Reality: Two Distinct Brand Deployments

3:15p

Specialty Spotlight: Where Journalism & VR Meet

Paul Cheung, Director of Digital & Interactive New Production, Associated Press
Diane Brady, Journalist, founder, dBomnimedia

3:35p

Specialty Spotlight: Sharing your Brand Story via VR

Katrina Craigwell, Director Global Content & Programming, GE
Diane Brady, Journalist, founder, dBomnimedia

3:55p

Break

4:10p

Logistics

Marni Edelhart, Director of Content & Experience, Pivot

4:10p

Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

4:15-4:35p

Roundtable Discussions

Proposed Pivot Points:

1. Who owns your digital initiatives and learnings? Addressing transformation with internal and external stakeholders.
   John Ross, Director of Customer Solutions & Digital Engagements, Pepsico
2. Capitalizing on Brand Specific Domains
   Roland LaPlante, CMO, Affilias
3. Bridging the Physical/Digital Divide
   Nina Alexander-Hurst, VP Customer Experience & SWAT
   Miriam Gassel, VP Merchandising, Bauble Bar
4. Innovation in a Regulated World
   Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis
5. Creating VR Experiences that Drive Value
   Katrina Craigwell, Director Global Content & Programming, GE
6. How established companies can learn to be as agile as start-ups
   Phil Abram, Executive Director, Connectivity and Infotainment, General Motors
7. The Internet of Things in Your Home
   Kevin Meagher, SVP, ROC Connect
8. Brand Protection in the Digital World
   Ben Anderson, Head of New gTLD Services, NetNames
9. The Industry-Agnostic Disruption of Virtual Reality
   Tony Diepenbrock, CEO, Learn Immersive
10. Balancing your Spend to Viewership on Traditional vs Digital channels
    Jason Cohen, Global Technical Lead, Google
11. Beacon Technology Taking IoT and Data to a New Level
    Sandra Richter, CEO, Soofa

4:35p

Recap and Closing Remarks

Jon Gosier and Marni Edelhart

4:45p

Musical Performance and Social Starts Showcase