Marni Edelhart, Director of Content & Experience, Pivot
9:05a
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles
Jon Gosier and Mike Edelhart
Pivot Principle Spotlight: Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.
9:15a
Specialty Spotlight: How Teens and Tech are Reinventing Intimacy
Alison Hillhouse, VP Insights Innovation, MTV
9:40a
Specialty Spotlight: Establishing Trust with Younger Consumers
Matt Britton, CEO/Founder, MRY
9:55a
Specialty Spotlight: Creating the Content your Audience Demands
Specialty Spotlight: Rules of Engagement from a Real Influencer
Ryan Leslie, Founder Disruptive Multimedia Jon Gosier, Chief Data Scientist, Predictive Pop
10:35-10:45a
Ryan Leslie Musical Performance
10:45a
Break
11:00a
Logistics
Marni Edelhart, Director of Content & Experience, Pivot
11:05a
Break to Find Tables
11:10a
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.
11:15-11:35a
Roundtable Discussions
Proposed Pivot Points:
Harnessing the Impact of Influencers Ryan Stern and Alexa Tonner, Founders, Collectively
The Prioritized Pursuit of Passion in the Workforce Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP
How can Corporations tap into the multi-generational search for purpose?
David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP
Authentic Brand Movement
Suzanne McKenzie, Founder/CEO, AbleMade
Control your Domains to Connect with Young Customers
Roland Laplante, CMO, Affilias
Defining Generations Beyond Boomers and Millennials
Alison Hillhouse, VP Insights Innovation, MTV
Who Millennials Trust, and Don’t Trust, is Driving the New Economy
Matt Britton, CEO/Founder, MRY
You think you know Mobile, but the data disagrees
Greg Stuart, Global CEO, Mobile Marketing Association
Teaching digital tactics to a multi-generational workforce
Kathy Zhao, Global Digital Marketing, Mastercard
Crowd-Sourced Start-ups, a business model millennials understand
Shelton Mercer, CEO, TwitCHANGE
Pivot Principle Spotlight: The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.
11:35a
Chapter Two Introduction
Jon Gosier and Mike Edelhart
11:40a
Specialty Spotlight: Collaborating to Create
Jay Mandel, VP Global Digital Marketing, Mastercard
11:55a
Specialty Spotlight: New Frontiers in Social Data
Jared Feldman, CEO/Founder, CANVS Liv Buli, Data Journalist, Next Big Sound
Jon Gosier, Chief Data Scientist, Predictive Pop
12:15p
Specialty Spotlight: How Weather Analytics Can Change the Way You Do Business
Paul Walsh, VP Weather Analytics, The Weather Company Brenda Dietrich, VP, Data Science & IBM Data Fellow, IBM
Mike Edelhart, Co-Host
12:35p
Specialty Spotlight: Coordinating Social Strategies Across the Enterprise
Lauren Friedman, Head of Social Business Enablement, Adobe
Diane Magers, Customer Experience, AT&T;
Andy Jankowski, Founder, Enterprise Strategies
1:00-2:00p
Networking Luncheon
2:00p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot
2:05-2:10p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.
2:10-2:30p
Roundtable Discussions
Proposed Pivot Points:
Engaging Your Millennial Workforce
Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard
The New Name Game: How Creative Domains Can Boost Your Social Strategy
Jeff Sass, CMO, .Club
Trusting in Transparency Rick Wion, Senior Director Consumer Engagement, Kellogg
Creating Remarkable Customer Experiences
Virginia Miracle, Chief Customer Officer, Spredfast
Achieving a Cohesive External and Internal Social Business Environment
Andy Jankowski, Founder, Enterprise Strategies
Finding the data you need and putting it to use for your brand
Paul Walsh, VP Weather Analytics, The Weather Company
What Social TV can teach you about your customers
Jared Feldman, CEO, CANVS
Successes and Failures in Content Marketing
Augie Ray, Global Voice of Customer Strategy, American Express
Successful Digital Storytelling
Jim Anstey, SVP Digital, Hill & Knowlton
Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction
Frank Eliason, Director Global Social Media, CITI
Creative partnerships for Successful Products
Jay Mandel, VP, Global Digital Marketing, Mastercard
Fostering Community through Social Good
Evan Beard, CEO, A+
Pivot Principle Spotlight: Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies.
With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.
2:30p
Chapter Three Introduction
Jon Gosier and Mike Edelhart
2:35p
Specialty Spotlight: Winning Across Brands and Generations with Wearables
Rajesh Anandan, SVP, Unicef Ventures Tony Heredia, VP Corporate Social Responsibility, Target Missy Kelly, Senior UX Designer, Ammunition Jon Gosier, Chief Data Scientist, Predictive Pop
2:55p
Specialty Spotlight: How to Evolve Vehicles into a Platform for Innovation
Phil Abram, Executive Director, Connectivity and Infotainment, General Motors Jon Gosier, Chief Data Scientist, Predictive Pop
3:15-3:55p
Virtual Reality: Two Distinct Brand Deployments
3:15p
Specialty Spotlight: Where Journalism & VR Meet
Paul Cheung, Director of Digital & Interactive New Production, Associated Press
Diane Brady, Journalist, founder, dBomnimedia
3:35p
Specialty Spotlight: Sharing your Brand Story via VR
Katrina Craigwell, Director Global Content & Programming, GE Diane Brady, Journalist, founder, dBomnimedia
3:55p
Break
4:10p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot
4:10p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.
4:15-4:35p
Roundtable Discussions
Proposed Pivot Points:
Who owns your digital initiatives and learnings? Addressing transformation with internal and external stakeholders.
John Ross, Director of Customer Solutions & Digital Engagements, Pepsico
Capitalizing on Brand Specific Domains
Roland LaPlante, CMO, Affilias
Bridging the Physical/Digital Divide
Nina Alexander-Hurst, VP Customer Experience & SWAT
Miriam Gassel, VP Merchandising, Bauble Bar
Innovation in a Regulated World
Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis
Creating VR Experiences that Drive Value
Katrina Craigwell, Director Global Content & Programming, GE
How established companies can learn to be as agile as start-ups
Phil Abram, Executive Director, Connectivity and Infotainment, General Motors
The Internet of Things in Your Home
Kevin Meagher, SVP, ROC Connect
Brand Protection in the Digital World
Ben Anderson, Head of New gTLD Services, NetNames
The Industry-Agnostic Disruption of Virtual Reality
Tony Diepenbrock, CEO, Learn Immersive
Balancing your Spend to Viewership on Traditional vs Digital channels
Jason Cohen, Global Technical Lead, Google
Beacon Technology Taking IoT and Data to a New Level
Sandra Richter, CEO, Soofa