Program Agenda



7:45-8:50a
Main Registration Opens, Networking Breakfast

9:00a
Pivotcon Opening Remarks
Marni Edelhart, Director of Content & Experience, Pivot

9:05a
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles
Jon Gosier and Mike Edelhart

Pivot Principle Spotlight: Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.


9:15a
Specialty Spotlight: How Teens and Tech are Reinventing Intimacy
Alison Hillhouse, VP Insights Innovation, MTV

9:40a
Specialty Spotlight: Establishing Trust with Younger Consumers
Matt Britton, CEO/Founder, MRY

9:55a
Specialty Spotlight: Creating the Content your Audience Demands
Amy Emmerich, EVP Programming, Refinery29
Jessie Kahnweiler, Filmmaker, Actor, Aquarius
Mike Edelhart, Co-Host

10:20a
Specialty Spotlight: Rules of Engagement from a Real Influencer
Ryan Leslie, Founder Disruptive Multimedia
Jon Gosier, Chief Data Scientist, Predictive Pop

10:35-10:45a
Ryan Leslie Musical Performance

10:45a
Break

11:00a
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

11:05a
Break to Find Tables

11:10a
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

11:15-11:35a
Roundtable Discussions
Proposed Pivot Points:

  1. Harnessing the Impact of Influencers
    Ryan Stern and Alexa Tonner, Founders, Collectively
  2. The Prioritized Pursuit of Passion in the Workforce
    Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP
  3. How can Corporations tap into the multi-generational search for purpose?
    David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP
  4. Authentic Brand Movement
  5. Suzanne McKenzie, Founder/CEO, AbleMade
  6. Control your Domains to Connect with Young Customers
    Roland Laplante, CMO, Affilias
  7. Defining Generations Beyond Boomers and Millennials
    Alison Hillhouse, VP Insights Innovation, MTV
  8. Who Millennials Trust, and Don’t Trust, is Driving the New Economy
    Matt Britton, CEO/Founder, MRY
  9. You think you know Mobile, but the data disagrees
    Greg Stuart, Global CEO, Mobile Marketing Association
  10. Teaching digital tactics to a multi-generational workforce
    Kathy Zhao, Global Digital Marketing, Mastercard
  11. Crowd-Sourced Start-ups, a business model millennials understand
    Shelton Mercer, CEO, TwitCHANGE

Pivot Principle Spotlight: The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.

11:35a
Chapter Two Introduction
Jon Gosier and Mike Edelhart

11:40a
Specialty Spotlight: Collaborating to Create
Jay Mandel, VP Global Digital Marketing, Mastercard

11:55a
Specialty Spotlight: New Frontiers in Social Data
Jared Feldman, CEO/Founder, CANVS
Liv Buli, Data Journalist, Next Big Sound
Jon Gosier, Chief Data Scientist, Predictive Pop

12:15p
Specialty Spotlight: How Weather Analytics Can Change the Way You Do Business
Paul Walsh, VP Weather Analytics, The Weather Company
Brenda Dietrich, VP, Data Science & IBM Data Fellow, IBM
Mike Edelhart, Co-Host

12:35p
Specialty Spotlight: Coordinating Social Strategies Across the Enterprise
Lauren Friedman, Head of Social Business Enablement, Adobe
Diane Magers, Customer Experience, AT&T
Andy Jankowski, Founder, Enterprise Strategies

1:00-2:00p
Networking Luncheon

2:00p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

2:05-2:10p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

2:10-2:30p
Roundtable Discussions
Proposed Pivot Points:

  1. Engaging Your Millennial Workforce
    Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard
  2. The New Name Game: How Creative Domains Can Boost Your Social Strategy
    Jeff Sass, CMO, .Club
  3. Trusting in Transparency
    Rick Wion, Senior Director Consumer Engagement, Kellogg
  4. Creating Remarkable Customer Experiences
    Virginia Miracle, Chief Customer Officer, Spredfast
  5. Achieving a Cohesive External and Internal Social Business Environment
    Andy Jankowski, Founder, Enterprise Strategies
  6. Finding the data you need and putting it to use for your brand
    Paul Walsh, VP Weather Analytics, The Weather Company
  7. What Social TV can teach you about your customers
    Jared Feldman, CEO, CANVS
  8. Successes and Failures in Content Marketing
    Augie Ray, Global Voice of Customer Strategy, American Express
  9. Successful Digital Storytelling
    Jim Anstey, SVP Digital, Hill & Knowlton
  10. Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction
    Frank Eliason, Director Global Social Media, CITI
  11. Creative partnerships for Successful Products
  12. Jay Mandel, VP, Global Digital Marketing, Mastercard
  13. Fostering Community through Social Good
    Evan Beard, CEO, A+

Pivot Principle Spotlight: Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies. With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.

2:30p
Chapter Three Introduction
Jon Gosier and Mike Edelhart

2:35p
Specialty Spotlight: Winning Across Brands and Generations with Wearables
Rajesh Anandan, SVP, Unicef Ventures
Tony Heredia, VP Corporate Social Responsibility, Target
Missy Kelly, Senior UX Designer, Ammunition
Jon Gosier, Chief Data Scientist, Predictive Pop

2:55p
Specialty Spotlight: How to Evolve Vehicles into a Platform for Innovation
Phil Abram, Executive Director, Connectivity and Infotainment, General Motors
Jon Gosier, Chief Data Scientist, Predictive Pop

3:15-3:55p
Virtual Reality: Two Distinct Brand Deployments

3:15p
Specialty Spotlight: Where Journalism & VR Meet
Paul Cheung, Director of Digital & Interactive New Production, Associated Press
Diane Brady, Journalist, founder, dBomnimedia

3:35p
Specialty Spotlight: Sharing your Brand Story via VR
Katrina Craigwell, Director Global Content & Programming, GE
Diane Brady, Journalist, founder, dBomnimedia

3:55p
Break

4:10p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

4:10p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

4:15-4:35p
Roundtable Discussions
Proposed Pivot Points:
  1. Who owns your digital initiatives and learnings? Addressing transformation with internal and external stakeholders.
    John Ross, Director of Customer Solutions & Digital Engagements, Pepsico
  2. Capitalizing on Brand Specific Domains
    Roland LaPlante, CMO, Affilias
  3. Bridging the Physical/Digital Divide
    Nina Alexander-Hurst, VP Customer Experience & SWAT
    Miriam Gassel, VP Merchandising, Bauble Bar
  4. Innovation in a Regulated World
    Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis
  5. Creating VR Experiences that Drive Value
    Katrina Craigwell, Director Global Content & Programming, GE
  6. How established companies can learn to be as agile as start-ups
    Phil Abram, Executive Director, Connectivity and Infotainment, General Motors
  7. The Internet of Things in Your Home
    Kevin Meagher, SVP, ROC Connect
  8. Brand Protection in the Digital World
    Ben Anderson, Head of New gTLD Services, NetNames
  9. The Industry-Agnostic Disruption of Virtual Reality
    Tony Diepenbrock, CEO, Learn Immersive
  10. Balancing your Spend to Viewership on Traditional vs Digital channels
    Jason Cohen, Global Technical Lead, Google
  11. Beacon Technology Taking IoT and Data to a New Level
    Sandra Richter, CEO, Soofa
4:35p
Recap and Closing Remarks
Jon Gosier and Marni Edelhart
4:45p
Musical Performance and Social Starts Showcase


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