Program Agenda



7:45-8:30a
Main Registration Opens, Networking Breakfast

8:30-8:45a
Pivotcon Opening Remarks

8:45-9:00a
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles

9:00-9:15a
Principle Spotlight: Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations.

Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.


9:15-9:30a
Specialty Spotlight: Establishing Trust with Younger Consumers

9:30-9:45a
Specialty Spotlight: Collaboration to Creation – The New Generation of Business

9:45-11:35a
Pivot Point Conversations: Learn more, contribute, engage and interact as we dive deeper into ‘points on which we pivot’ through interactive, free-flowing roundtables.

Proposed Pivot Points:

  • Generational: The Future of Money
  • Generational: Building trust
  • Generational: Customer care for the phone, PC and mobile generations (AR, AMEX, AB)
  • From the Top-Up: Adapting the Executive Roundtable to a Revolutionized Workforce
  • Cross-Generational Media & Networking
  • Talent Development within a Generation Born and Raised in the Technological Era
  • Ever-Changing Next-Gen Workplace Strategies
  • Trends for Talent Acquisition: Increasing Leverage of Personal and Industry Networks
  • Gentrifying Company Culture to Foreign, Hybrid and Native Generations
  • Developing Empathy to Excel


11:35-11:50a
Principle Spotlight: The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.

Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.


11:50-12:05p
Specialty Spotlight: Social Sentiment is Real, but Where is the Value?

12:05-12:20p
Specialty Spotlight: How Weather Analytics Could Change to Way you do Business

12:20-1:20p
Networking Luncheon

1:20-1:55p
Pivot Point Conversations: Learn more, contribute, engage and interact as we dive deeper into ‘points on which we pivot’ through interactive, free-flowing roundtables.

Proposed Content Ideas for the Evolution of Social Strategies Principle’s Pivot Point Conversations:

  • Social: How established companies can embrace the collaborative economy
  • Social: Shifting social responsibilities out of the Marketing Department
  • Social: Metrics that Matter
  • Capitalizing Digital Engagement via Enhanced Experiences
  • Adapting Company Culture to a Data-Forward Mindset
  • Data Optimization/ Monetization Strategies for Fashion Retails
  • Engaging Interactive Media Strategies
  • Social Shipping Experiences Omni-Channel Culture Within Your Organization
  • Power of Pre-Paid within Advertising
  • The Role & Responsibilities of New & Evolving C-Suite Executives in Banking & Pharmaceuticals Industries
  • Federal Data Optimization
  • Embracing Social Business Culture – Key Points of Internal Impact
  • The Explosive Shift from Free to Pay: Capitalizing Your Fans through Social Community
  • Breaking Traditional Chains: Why Maximize the Value of Every Customer Interaction?


1:55-3:10p
Pivot Point Conversations: Learn more, contribute, engage and interact as we dive deeper into ‘points on which we pivot’ through interactive, free-flowing roundtables.

3:10-3:25p
Principle Spotlight: Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies.

With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.


3:25-3:40p
Specialty Spotlight: Incorporating Digital Strategy to increase Customer Delight

3:40-3:55p
Specialty Spotlight: Your Customer’s Newest Digital Device has Four Wheels and an Engine

3:55-4:30p
Pivot Point Conversations: Learn more, contribute, engage and interact as we dive deeper into ‘points on which we pivot’ through interactive, free-flowing roundtables.

Proposed Content Ideas for the Deciphering Digital Disruption Principle’s Pivot Points:

  • Digital Disruption: The multi-channel experience
  • Digital Disruption: How established companies can learn to be as agile as start-ups
  • Digital Disruption: When the Tech Bubble Bursts--How to Prepare and What it Will Mean
  • Digital Disruption: What can we learn from the established companies that failed in the Web 1.0 era?
  • Digital Dinning and Dinner Shopping
  • The Continued Rise of Sensors in Automotive & Advertising
  • Capitalizing Digital through Brick n’ Mortar Experiences
  • The Evolution of Data Analytics in Healthcare
  • Industry-Specific Impacts of 3D-Printing
  • The Industry-Agnostic Disruption of Virtual Reality
  • The Internet of Things in Your House, Car, and Virtually Anywhere
  • Omni-Channels for Traditional Brands
  • The Digital Transformation of Traditional Sports
  • Private Highway/ Bike Lanes for the Internet of Things
  • What having their own wireless networks means to brands
  • Boston’s solar-powered benches will charge phones and collect data
  • The costs of internet “fast lanes”
  • Connect-Your-Stuff-to-the-Internet Kits

4:30-5:45p
Pivot Point Conversations: Learn more, contribute, engage and interact as we dive deeper into 'points on which we pivot' through interactive, free-flowing roundtables.
5:45p
End of Conference


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