Program Agenda


7:45-8:30a
Main Registration Opens, Networking Breakfast

8:30-8:45a
Pivotcon Opening Remarks

8:45-9:00a
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles

Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations.

Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.


9:00-9:15a
Principle Spotlight: Marketing to Generation Z

9:15-9:30a
Specialty Spotlight: A More Personal Approach to the Digital Everything Store

9:30-9:45a
Specialty Spotlight: What role do brands play, when people get what they need from each other?

9:45-10:20a
Pivot Point Salon: Hear more from our premier thought-leaders, including spotlight presenters and additional thought-leaders, as we dive deeper into ‘points on which we pivot’ through interactive, free-flowing roundtables. Roundtable moderators will provoke pragmatic discussion by titilating the audience for 5 minutes with their respective point of pivot.

9:45-10:20a
Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.


10:20-11:35p
Roundtable Discussions

Proposed Pivot Points:

  • Capitalizing on customer’s personal “brands”
  • The Prioritized Pursuit of Passion in the Workforce
  • How can Corporations tap into the multi-generational search for purpose?
  • Build it where the audience lives
  • Foodporn to Frontdoor – addressing a cross-generational demand
  • Design with kids in mind
  • Defining Generations Beyond Boomers and Millennials
  • Who Millennials Trust, and Don’t Trust, is Driving the New Economy
  • Cultivating Relationships through Authentic Relationships
  • Customer Care for Native Smartphone and PC Generations
  • What does a “Hero” Generation Mean to Brands and Why Does It Matter?
  • Crowd-Sourced Start-ups, a business model millennials understand


The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.

Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.


11:35-11:50p
Principle Spotlight: A More Personal Approach to the Digital Everything Store

11:50-12:05p
Specialty Spotlight: Incorcorporating Digital Strategy to increase Customer Delight

12:05-12:20p
Specialty Spotlight: The Self-Driving Car Turning Sci-Fi into Reality.

12:20-1:20p
Networking Luncheon

1:20-1:55a
Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.


1:55-3:10p
Roundtable Discussions

Proposed Pivot Points:

  • How established companies can embrace the collaborative economy
  • Using Strategies of Inclusion/Exclusion to Build a Brand Community
  • One Stop Social Search and Shop
  • Social strategies around personalized Television
  • Assessing a Cohesive External and Internal Social Business Environment
  • Data can predict the next chart topping musicians, how can it help your brand.
  • What Social TV can teach you about your customers
  • Successes and Failures in Content Marketing:
  • The Explosive Shift from Free to Pay: Capitalizing Your Fans through Social Community
  • Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction?
  • Capitalizing on the blurred lines between media and commerce
  • Fostering Community through Social Good


Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies.

With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.


3:10-3:25p
Principle Spotlight: 3D Printing in Action how Makerbot is powering GE Product Development

3:25-3:40p
Specialty Spotlight: Watson – What Viable Artificial Intelligence Means for your Brand.

3:40-3:55p
Specialty Spotlight: From Digital to Brick and Mortar and Back Again

3:55-4:30p
Table Introductions

Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.


4:30-5:45p
Roundtable Discussions

Proposed Pivot Points:

  • Who owns your digital initiatives and learnings? Addressing digital transformation with internal and external stakeholders.
  • How brands can capitalize by going OTT
  • The Continued Rise of Sensors in Automotive & Advertising
  • Finding a Path to Innovation through the Regulatory Briarpatch
  • Blurring the line between brands and tech companies
  • How established companies can learn to be as agile as start-ups
  • The Internet of Things in Your Home
  • Gathering Data while Keeping Employees Connected
  • The Industry-Agnostic Disruption of Virtual Reality
  • The Lego Future Lab – Guiding one company’s vision of the future
  • Boston’s solar-powered benches will charge phones and collect data
  • Hiring in the Digital Age

5:45p
End of the Affair


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