Program Agenda



7:45-8:50a
Main Registration Opens, Networking Breakfast

9:00-9:15a
Pivotcon Opening Remarks
Marni Edelhart, Director of Content & Experience, Pivot

9:15-9:30a
Co-Chairs’ Welcome & Introduction to 2015’s Three Pivot Principles
Jon Gosier and Mike Edelhart

9:30-11:30a
Pivot Principle Spotlight: Transformation through the Generational Looking-Glass – Enhancing enterprise strategies for native, foreign, and hybrid generations. Operating in a marketplace comprised of eclectic populations, brands must continuously adapt to an audience who accepts culture in drastically different ways. Engage in this Pivot Principle as we outline forward-thinking strategies around generations who are native, foreign, or hybrids to the digital landscape.


9:30-9:45a
Specialty Spotlight: Marketing to Generation Z
Alison Hillhouse, VP Insights Innovation, MTV

9:45-10:00a
Specialty Spotlight: Establishing Trust with Younger Consumers
Matt Britton, CEO/Founder, MRY

10:00-10:15a
Specialty Spotlight: Finding the Influencers to Engage your Audience
John Cantarella, Head of Influencer Partnerships, Facebook

10:15-10:35a
Specialty Spotlight: Creating the Content your Audience Demands
Amy Emmerich, EVP Programming, Refinery29
Jessie Kahnweiler, Actress, Director, Writer
Mike Edelhart, Co-Host

10:35-10:40a
Recap

10:40-10:55a
Break

10:55-11:00a
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

11:00-11:05a
Break to Find Tables

11:05-11:10a
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

11:10-11:30a
Roundtable Discussions
Proposed Pivot Points:

  1. Involving influencers in your brand strategy
    John Cantarella, Head of Influencer Partnerships, Facebook
  2. The Prioritized Pursuit of Passion in the Workforce
    Dr. Janet Taylor, Psychiatrist/Thought Leader, Life Reimagined Institute/AARP
  3. How can Corporations tap into the multi-generational search for purpose?
    David Eilers, Director of Strategic Development, Life Reimagined Institute, AARP
  4. Satisfying your Concious Customer
  5. Addressing the Cross-Generational Approach to Digital
    Rakia Reynolds, President, Skai Blue Media
  6. Control your Domains to Connect with Young Customers
    Roland Laplante, CMO, Affilias
  7. Defining Generations Beyond Boomers and Millennials
    Alison Hillhouse, VP Insights Innovation, MTV
  8. Who Millennials Trust, and Don’t Trust, is Driving the New Economy
    Matt Britton, CEO/Founder, MRY
  9. Cultivating Relationships through Authentic Interactions
    Amy Emmerich, SVP Programming, Refinery 29
  10. Customer Care for Native Smartphone Generations
    Greg Stuart, Global CEO, Mobile Marketing Association
  11. Teaching digital tactics to a multi-generational workforce
    Kathy Zhao, Global Digital Marketing, Mastercard
  12. Crowd-Sourced Start-ups, a business model millennials understand
    Shelton Mercer, CEO, TwitCHANGE

11:30-2:25p
Pivot Principle Spotlight: The Evolution of Social Strategies – Implementing social business models that stretch beyond social media campaigns.Having originated within marketing departments, social strategies now permeate entire business models across all industry sectors. From driving organizational culture, enhancing digital customer experiences, and monetizing data, benefit from this Principle Spotlight as we provide pragmatic insights on how to implement social business models that span every internal and external corner of your organization.

11:30-11:35a
Chapter Introduction

11:35-11:50a
Specialty Spotlight: Collaborating to Create
Jay Mandel, VP Global Digital Marketing, Mastercard

11:50-12:10p
Specialty Spotlight: New Frontiers in Social Data
Jared Feldman, CEO/Founder, CANVS
Liv Buli, Data Journalist, Next Big Sound
Jon Gosier, Data Scientist/Host

12:10-12:30p
Specialty Spotlight: How Weather Analytics Can Change the Way You Do Business
Paul Walsh, VP Weather Analytics, The Weather Company
Joel Cawley, VP Strategy, IBM
Mike Edelhart, Co-Host

12:30-12:50p
Specialty Spotlight: Coordinating Social Strategies Across the Enterprise
Cory Edwards, Head of Social Business Excellence Center, Adobe
Diane Magers, Customer Experience, AT&T
Andy Jankowski, Founder, Enterprise Strategies

12:50-12:55p
Recap

12:55-1:55p
Networking Luncheon

1:55-2:00p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

2:00-2:05p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

2:05-2:25p
Roundtable Discussions
Proposed Pivot Points:

  1. Engaging Your Millennial Workforce
    Luis Spencer Freitas, Regional Consumer Experience Director, Pernod Ricard
  2. Social Strategy Starts with your Address
    Jeff Sass, CMO, .Club
  3. Trusting in Transparency
  4. Smart strategies around Social Television (Tent.)
    Gemma Craven, VP Strategic Accounts, Spredfast
  5. Achieving a Cohesive External and Internal Social Business Environment
    Andy Jankowski, Founder, Enterprise Strategies
  6. Finding the data you need and putting it to use for your brand
    Paul Walsh, VP Weather Analytics, The Weather Company
  7. What Social TV can teach you about your customers
    Jared Feldman, CEO, CANVS
  8. Successes and Failures in Content Marketing
    Augie Ray, Global Voice of Customer Strategy, American Express
  9. Successful Digital Storytelling
    Jim Anstey, SVP Digital, Hill & Knowlton
  10. Breaking Traditional Chains: How to Maximize the Value of Every Customer Interaction
    Frank Eliason, Director Global Social Media, CITI
  11. Creative partnerships for Successful Products
  12. Fostering Community through Social Good
    Evan Beard, CEO, A+

2:25-4:20p
Pivot Principle Spotlight: Deciphering Digital Disruptions – Revamping the executive strategy behind disruptive technologies. With the modern marketplace increasingly supported by a digital infrastructure, emerging automations and platforms provoke endless enterprise opportunities, across every industry sector. However, in order to capitalize on digital disruption, we must dial it back to a pragmatic approach. Engage in this Principle Spotlight as we navigate digital disruptions of the past, present and future, to effectively prepare for cutting-edge innovations and forthcoming competitive markets.

2:25-2:30p
Chapter Introduction

2:30-2:45a
Specialty Spotlight: VR in Action – How brands can capitalize on Virtual Reality
Katrina Craigwell, Director Global Content & Programming, GE

2:45-3:00p
Specialty Spotlight: Incorporating Digital Strategy to Increase Customer Delight
Ric Merrifield, CEO, How Trap.
Jon Gosier, Host

3:00-3:15p
Specialty Spotlight: How to Evolve Vehicles into a Platform for Innovation
Phil Abram, Chief Infotainment Officer, General Motors

3:15-3:30p
Specialty Spotlight: Winning Across Brands and Generations with Wearables
Rajesh Anandan, SVP, Unicef Ventures

3:30-3:35p
Recap

3:35-3:50p
Break

3:50-3:55p
Logistics
Marni Edelhart, Director of Content & Experience, Pivot

3:55-4:00p
Table Introductions
Roundtable moderators will provoke discussion by inciting the audience for 5 minutes with their respective point of pivot.

4:00-4:20p
Roundtable Discussions
Proposed Pivot Points:
  1. Who owns your digital initiatives and learnings? Addressing transformation with internal and external stakeholders.
    John Ross, Director of Customer Solutions & Digital Engagements, Pepsico
  2. Capitalizing on Brand Specific Domains
    Roland LaPlante, CMO, Affilias
  3. The Continued Rise of Sensors in Automotive & Advertising
  4. Digital Innovation in a Regulated World
    Julie Cheu, Executive Director, Business Development & Strategic Planning, Novartis
  5. Creating VR Experiences that Drive Value
    Katrina Craigwell, Director Global Content & Programming, GE
  6. How established companies can learn to be as agile as start-ups
    Phil Abram, Chief Infotainment Officer, General Motors
  7. The Internet of Things in Your Home
    Kevin Meagher, VP Smart Home, Lowes
  8. Gathering Data while Keeping Employees Connected
  9. The Industry-Agnostic Disruption of Virtual Reality
    Tony Diepenbrock, CEO, Learn Immersive
  10. Balancing your Spend to Viewership on Traditional vs Digital channels
    Jason Cohen, Global Technical Lead, Google
4:20-4:30p
Recap and Closing Remarks
Jon Gosier and Marni Edelhart
4:30p
Musical Performance and Social Starts Showcase


Terms and Conditions

©2015, The Tomorrow Project, LLC

Stay Updated!

First Name

Last Name

Email

Title

Company

×

Interested in Partnering with Pivot?

Name*

Email*

Phone

Company

Title

Tell Us A little About Your Organization

×