pivotconchat

Come chat with Michael Lazerow, Chairman & CEO, Buddy Media

Author: Research Team

Buddy Media is a social-enterprise software to reckon with, powering eight of the world’s top ten global advertisers. Hot off a recent announcement that Salesforce.com has agreed to acquire Buddy Media, it’s a busy time for the company, and we’re honored to welcome it’s Chairman & CEO, Michael Lazerow, as our guest host for August’s #pivotconchat.

This August 17th, 12pm ET, Michael will be discussing the convergence of Paid, Owned, and Earned Media. Join us on twitter using hashtag #pivotconchat. If you’ve never participated in a chat before, you can read last month’s recap to see how it works.

About Michael Lazerow

Michael is a serial entrepreneur who has co-founded four successful internet-based media companies. He has a passion for creating, managing and growing companies from the ground up. Before Buddy Media, Michael founded University Wire, an Associated Press-like network of more than 700 student-run newspapers, now owned by CBS Corp, and GOLF.com, a profitable online golf media company purchased by Time Warner’s Time Inc. in January 2006. In February 2007, he started Lazerow Consulting, which helps finance, launch, manage and grow numerous digital media businesses.

Paid, Owned and Earned Media: The Convergence

What marketers classify as paid, owned, and earned media are blurring together faster than ever. A recent report by Altimeter Group called this new phenomenon “converged” media. How do businesses best manage to stay ahead? How do you organize your teams for efficiency? Michael Lazerow, CEO and co-founder of Buddy Media will lead discussion of this topic and cover the following questions:

  1. What are some examples of the convergence of paid, owned and earned media? Can you walk through some examples?
  2. How does the converging of media change the organization of your team and collaboration with internal and external partners and stakeholders?
  3. What skills do “earned” and “paid” media specialists need to learn today?
  4. How do you measure results and report “converged” media success to the CMO or CEO?
  5. How can this convergence help business be more efficient with their marketing investments?
#pivotconchat is a monthly series where the Pivot community can learn from digital thought leaders shaping the Social industry.  If you have ideas for guests or questions, feel free to reach out to Christina at community@pivotcon.com.

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