The Digital Imperative


Time Session Title Chapter Speaker Interviewer
08:30 AM Breakfast & Morning Networking
09:15 AM Welcome and Chair’s Opening Address
09:45 AM The ascendance of the maker, sharing and connected device economies & the twilight of ownership.
10:15 AM The Principle Principle
10:45 AM “They Don’t Want to Work for Us.” Winning the Battle for Millennial Talent
11:15 AM Networking Break
11:30 AM A Return to Simplicity: Living Small, Living Flexible, Living Mobile
12:00 PM The Dichotomy Between Public and Private: The future isn’t what you think
12:30 PM The Wheel of Disruption & Morning Conclusion
01:00 PM Networking Lunch
02:00 PM Supply Chain & Manufacturing Disruption
02:45 PM The Future of Commerce
03:15 PM The Rise of the Experience.
03:45 PM Networking Break
04:00 PM The Purpose Driven Employee (play on the Ps?)
04:30 PM Leadership and the New Management System.
05:00 PM Conference Adjourns
08:30 AM Registration, Breakfast & Morning Networking
09:15 AM Welcome and Chair’s Opening Address
09:30 AM Nasdaq Opening Bell Ceremony
10:00 AM Winning the Hearts and Minds of Digital Consumers
10:45 AM The Zero Moment of Truth – From Discovery to the Digital Research & Selection of Products and Services
11:30 AM Networking Break
11:45 AM The First Moment of Truth – Driving the Digital Purchase
12:30 PM The Second Moment of Truth –Reception & Consumption (The Experience)
01:15 PM Networking Lunch
02:30 PM Ultimate Moment of Truth – Digitally Sharing the Experience
03:15 PM Maintain (CRM vs. VRM)
04:00 PM Networking Break
04:15 PM Digital Consumer Influence and Advocacy
04:45 PM The Fifth P of Marketing, “People” – Completing the Loop by Changing the Conversation – The Future of Experience
05:15 PM Chair’s Closing Remarks & Conference Conclusion

Day 1 | Oct 16

Day 1 | Oct 16

The Creative Disruption of Business and Society

  • Morning – Cause
  • Afternoon – Effect

When advancements in technology meet innovative business practices and changing value systems in society, the conditions for creative disruption exist.

Ready yourself for disruptions as diverse as 3d printing, mobile, wearable, quantified self, smart homes (appliances and devices), the internet of everything, self driving cars, P2P services everywhere (Uber / AirBnB etc), everyday virtual reality and more. Join us as we extrapolate the deep business impact of these transformational technologies, amplify them within across the broader social context and discover together the profound future impacts they will have on your brand or organization.

Breakfast

Breakfast

Time Session Title Speaker Interviewer
08:30 AM Breakfast & Morning Networking

Morning: Cause

Networking Lunch

Networking Lunch

Time Session Title Speaker Interviewer
01:00 PM Networking Lunch

Afternoon: Effect

Day 2 | Oct 17

Day 2 | Oct 17

The Digital Customer Experience (DCX)

  • Morning – Buy
  • Afternoon – Own

Transcending geographical boundaries, the digital consumer behaves very differently from the “traditional” consumer. Bedrock concepts like “buy” and “own” are being challenged by a new generation of hyper-cooperative consumers. Pivot’s second day will explore how interactions and engagement between your brand and your customer are fundamentally changing and how – practically – your operations need to evolve to ensure you continue to remain relevant in the digital world.

The sales funnel is obsolete, replaced by cyclical loops where consumer and creator interact in different ways at different points in the flow. This means that the deeply rooted traditional marketing steps are broken. Marketers must internalize this fundamental shift and develop a new set of tools to engage consumers on this give-and-take journey.

Most prominently, marketers must learn how to find and extract value from individuals who will amplify, influence and attenuate their message. Join us on the new Yellow Brick Road of marketing as we explore together the new digital customer experience.

Breakfast

Breakfast

Time Session Title Speaker Interviewer
08:30 AM Registration, Breakfast & Morning Networking

Morning: Buy

Networking Lunch

Networking Lunch

Time Session Title Speaker Interviewer
01:15 PM Networking Lunch

Afternoon: Own

2014 Speakers

Here is the agenda from Pivotcon 2013


Meg Bear Group Vice President, Oracle Social Cloud

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Cavan Canavan CEO / Cofounder, Focus Trainr

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Lora Cecere Founder , Supply Chain Insights

Lora Cecere is the founder of the research firm Supply Chain Insights. The company is helping supply chain leaders pave new directions.

As a prolific writer, Lora is the author of the enterprise software blog Supply Chain Shaman,. Lora’s weekly posts are read by 5,000 readers. She also writes a blog for Forbes and is a Linkedin Influencer. Her co-authored book, Bricks Matter, published in December 2012, and her new book Metrics That Matter will publish in the fall of 2014.

As an enterprise strategist, Lora focuses on the changing face of enterprise technologies. Her research is designed for the early adopter seeking first mover advantage. Current research topics include the digital consumer, supply chain sensing, demand shaping and revenue management, market-driven value networks, accelerating innovation through open design networks, the evolution of predictive analytics, emerging business intelligence solutions, and technologies to improve safe and secure product delivery.

With more than 30 years of diverse supply chain experience, Lora spent 9 years as an industry analyst with Gartner Group, AMR Research, and Altimeter Group. Prior to becoming a supply chain analyst she spent 15 years as a leader in the building of supply chain software at Manugistics and Descartes Systems Group, and several  years as a supply chain practitioner at Procter & Gamble, Kraft/General Foods, Clorox, and Dreyer’s Grand Ice Cream (now a division of Nestlé).

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Carol Cone Global Chair Edelman Business + Social Purpose, Edelman New York

Carol Cone is a passionate believer in the convergence of business objectives and societal needs to improve lives and positively impact our world.  In a radically transparent, interconnected world, Edelman calls this Purpose:  an organization’s reason for being beyond the bottom line.  Internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas, Carol has been a pioneer in the area of Purpose for more than 25 years — starting with her eponymous firm Cone.

There she led a team that developed social initiatives for Avon, Reebok, ConAgra Foods, PNC , Western Union, P & G, Microsoft and the American Heart Association that generated high awareness, stakeholder engagement and more than $1.5 billion for prevalent social issues.  In doing so, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.”

Carol was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading cause branding consultancy.  In addition to leading the development of a new field of public-private partnerships for social and environmental good, she also created groundbreaking research reports to advance the strategic practice of social issues engagement with consumers, employees, nonprofits and corporations.

In 2010, Carol joined Edelman to continue her journey galvanizing companies and organizations to strengthen their impact on the environment and society. Now as Global Practice Chair of Edelman Business + Social Purpose, she has responsibility for Edelman’s CSR, sustainability and citizenship offering worldwide. She provides strategic counsel to clients including Microsoft, Adobe, American Lung Association, Southwest Airlines, PNC and Unilever.  She also works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ global consumer study and its Trust Barometer to client assignments, reports and proprietary methodologies.

As a Net Impact Board Member, and founding member of Business for Social Responsibility, Carol exudes her passion for increasing positive societal impact of organizations. She is also the co-author of the 2010 book, “Breakthrough Nonprofit Branding.”

Carol is a requested speaker around the globe on the topic of cause branding and corporate citizenship. Because of her expertise, she also provides media commentary to business and industry press. Her recognitions include: 100 Most Influential People in Business Ethics, Ethisphere Magazine; 25 Most Powerful Professionals in the Communications Industry, PRWeek; Changing the Game Award, Advertising Women of New York; Lifetime Achievement Awards, The Holmes Report and PR News; 50 Most Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year, Arthur Young/Venture Magazine.

She graduated magna cum laude from Brandeis University with a B.S. in Fine Arts, and earned her Masters in Communications from Boston University.  She also completed the Owner/President Management Program at the Harvard Business School.

 

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David C Edelman Co-Leader , McKinsey & Company’s Global Digital Marketing Strategy Practice

David is Co-Leader of McKinsey & Company’s Global Digital Marketing Strategy Practice, based in Boston. His work focuses on helping marketing executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. For the past 20 years  David has worked with companies around the globe on channel strategy, database marketing, online media, and brand strategy. His client experience spans technology, retail, travel, and financial services.

David holds a BA in Economics from Harvard College and MBA from Harvard Business School. He has published numerous articles on topics around digital marketing, brand management and marketing segmentation, including a recent article in the Harvard Business Review titled “Branding in the Digital Age.” David is also a frequent speaker at marketing, digital, and advertising forums including those hosted by the CMO Council, 4A’s, ITSMA, OMMA, and the Conference Board.

David was recently named one of the top 50 smartest people to follow on Twitter by Business Insider with 7K+ followers. He was also just named as one of the top “10 Marketing Influencers on LinkedIn to follow” with over 72K+ followers on LinkedIn.

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Georges-Edouard Dias Co-Founder & Chief Strategy Officer, QUANTSTREAMS (SA)

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Kevin Doerr SVP of Digital Products , The Weather Company

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Jane Gould Senior Vice President of Consumer Insights and Research, MTV

Jane Gould is the Senior Vice President of Consumer Insights and Research for MTV, managing the MTV research and insights team for all research efforts across MTV, MTV2, mtvU and MTV.com. This includes overseeing all consumer studies, providing qualitative and quantitative analyses to best position MTV with its audience and clients, as well as identifying and forecasting trends that inform MTV development, programming and marketing on all screens including television, online and mobile.

Gould is a 15 year veteran of Nickelodeon, where she most recently held the position of Senior Vice President of Consumer Insights for the Nickelodeon Group, also a unit of Viacom Inc. While there, she coordinated research projects for all of Nickelodeon’s domestic and international television and digital properties. She was also responsible for conceiving and conducting strategic consumer research for Nickelodeon’s production, consumer products, recreation and public affairs teams.

She joined the Nickelodeon Group in 1999, having originally worked at Nickelodeon Australia as Director of Programming, Content Development and Research before coming to the United States in 2008. While at the Nickelodeon Group, she implemented several key research initiatives including a year-long project focused on generating critical information on tweens and studies on interactive pre-school television.

Prior to her work in the United States, Gould was President and Founder of Looking Glass Insights, Inc. in Australia. There, she provided personalized, strategic market research and production services for such clients as the Australian Broadcasting Corporation, MTV Networks Australia and ACMA.

Gould holds a Masters of Business Degree from Queensland University of Technology and a Bachelor’s degree in Psychology from Macquarie University in Australia. Reporting to Stephen Friedman, she will be based at Viacom’s New York Headquarters.

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John Hagel Co-Chairman , Deloitte Center for the Edge

John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth.

Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.

John is the author of a series of best-selling business books, including Net GainNet Worth, Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms. Additionally, he and Center Co-chairman John Seely Brown recently contributed a chapter to Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage (2009) and The Power of Pull (April 2010; 2nd edition December 2012).

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Alison Hillhouse Vice President of Insights Innovation, MTV

Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of hashtag culture to high school cliques to the creative ethos of the generation. The insights her team uncover help MTV fulfill its research imperative for “radical audience intimacy.”

Prior to MTV, Alison spent 12 years at advertising and public relations agencies such as JWT, garnering insights and developing campaigns for brands such as Xbox360, Jose Cuervo and Huggies.

See more at: http://thepub.viacom.com/sites/mtvpress/Bios/Pages/Alison-Hillhouse.aspx#sthash.tRlFIVxG.dpuf

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Andy Jankowski Founder, Enterprise Strategies

Andy is the Founder and Managing Director of Enterprise Strategies, a company focused on applying social tools and processes to solve enterprise communication, collaboration, knowledge management and productivity challenges. During the last 19 years Andy has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and The Oracle Corporation. He is a career long student of enterprise complexities and loves sharing what he has learned. Andy is a frequent keynote speaker and an avid road cyclist. He enjoys connecting people and dots.

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Clay Parker Jones Partner, Undercurrent

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Esteban Kolsky Principal & Founder, ThinkJar

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Jim Lecinski Vice President, US Sales & Service. Google, Inc, Google

Jim Lecinski, Vice President, Customer Solutions and Chief ZMOT Evangelist for Google, Inc., leads Google’s Brand, Performance, Platforms and Creative solutions teams in the Americas.  His focus is product commercialization– developing the go-to market strategies and initiatives for Google’s product lines that help major marketers adapt to the new digital marketing realities.

 

Based in Google’s Chicago office, Jim brings 25 years of integrated marketing and online/offline advertising experience to help clients address these challenges.  He is a frequent keynote speaker at industry events and conferences including the ANA, AMA and BMA; and is on the advisory boards of Northwestern University’s Spiegel Research Center; the Wharton School’s Future of Advertising program; and the University of Notre Dame’s Marketing Executives group.  Jim is also Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia.

Jim’s book about the new marketing model, “Winning the Zero Moment of Truth” (“ZMOT”) was published in June, 2011, and has been read by over 300,000 marketers worldwide and featured in the New York Times and Advertising Age.

Prior to his eight years with Google, Jim previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG.  Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame.   He’s also an aficionado of vintage jazz which he plays and collects.

 

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Emilio Pardo EVP, AARP

Emilio Pardo is a senior executive with over 20 years of business leadership and success with corporate, government and nonprofit organizations. He is a member of the AARP executive team, and president of Life Reimagined LLC, a new nonprofit subsidiary corporation of AARP, dedicated to helping people dream, explore, find new opportunities and pursue new possibilities in their lives.  The company provides digital, online and live experience products and services to navigate life transitions.

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Brian Robertson CEO, Holacracy One

Brian Robertson is a seasoned entrepreneur and organization builder, and a recovering CEO – a job he now helps free others from with Holacracy. Generally regarded as the primary developer of the system, Brian’s work allows leaders to release the reins of personal power and persuasion into a trustworthy and explicit governance process. Brian also serves as the drafter and steward of the Holacracy Constitution, which captures the system’s unique “rules of the game” in concrete form. Beyond joyfully crafting legal documents, Brian’s creative expression takes many forms – he co-founded HolacracyOne to support Holacracy’s growth, and he fills and loves a broad variety of the company’s roles. He’s particularly grateful to hold no fancy titles and wield no special powers, so he can show up as just another partner doing his part to support something he cares about.

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Ira Rubenstein Head of Digital, PBS

As Senior Vice President and General Manager, PBS Digital, Ira Rubenstein leads all digital content and service efforts for PBS and its member stations and is strategically focused on continuing PBS’ digital evolution for new and existing media platforms in both the children’s and general audience space.

Mr. Rubenstein has more than 20 years of experience leading digital entertainment businesses. He joined PBS from mobile media company MeeMee Media where he was Chief Executive Officer and a member of the Board of Directors. Prior to that, he served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for PrometheusChronicleRise of the Planet of the ApesX-Men: First Class, and other major motion pictures.

Before joining Fox in 2011, Mr. Rubenstein was Executive Vice President of Marvel Entertainment’s Global Digital Media Group. During his tenure, he led strategic global digital initiatives related to websites, digital comics, games, digital video distribution, and launched the award-winning Marvel Digital Comics iPad app.

Mr. Rubenstein joined Marvel after more than 12 years at Sony, most recently as Executive Vice President, Content Strategy and Acquisitions. In that position, Mr. Rubenstein led the organization’s acquisition of content for all Sony devices and negotiated global content deals with major networks, movie studios, game companies and music labels. While at Sony, he also developed worldwide digital marketing, product and distribution strategy for Sony Pictures, and oversaw the rapid growth of sonypictures.com, which ultimately became a top 10 entertainment site. In addition, he led the establishment of Movielink, a first-of-its-kind online, video on-demand service, and managed the digital growth of the studio’s most important brands, including Wheel of FortuneJEOPARDY! and Seinfeld.

Mr. Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California. He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences and the Producers Guild of America. In addition to awards for his work from Clio, Promax, Key Art, the Webby Awards, and others, Mr. Rubenstein has twice appeared on The Hollywood Reporter’s “Digital Power 50” list and has also been featured on the PGA’s “Digital 50” list, which recognizes new media innovators.

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Brian Solis Editorial Director & Conference Producer, Altimeter Group

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.

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Aaron W Smith Senior Researcher, Pew Research Center

Aaron Smith is a senior researcher with the Pew Internet & American Life Project. In his research he follows the growing impact of mobile technologies, the role of the internet in connecting Americans to political and civic issues, and ongoing demographic trends in technology adoption. He has conducted recent research on text message contributions to the Haiti earthquake reconstruction efforts, consumers’ attitudes towards mobile connectivity, and how technology has impacted voters during the last several election cycles. Smith is a native Texan and received a bachelor’s and a master’s in Public Affairs from the University of Texas at Austin.

 

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Arun Sundararajan Professor, NYU

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Angela Tribelli CMO, Harper Collins

Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.

Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.

She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.

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Maggie Williams EVP Human Resources, Deluxe Entertainment

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Breakfast & Morning Networking

Date: Day 1 - October 16

Time: 08:30 AM

Chapter

Fastday1

Speakers

    TBD
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Welcome and Chair’s Opening Address

Date: Day 1 - October 16

Time: 09:15 AM

Chapter

Morning: Cause

Speakers

    TBD
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The ascendance of the maker, sharing and connected device economies & the twilight of ownership.

Date: Day 1 - October 16

Time: 09:45 AM

Join us for this opening session as we consider P2P and other emerging sharing-oriented business models and draw lessons for traditional and emerging brands.

Chapter

Morning: Cause

Speakers

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The Principle Principle

Date: Day 1 - October 16

Time: 10:15 AM

Stand for something meaningful to a changing market and workforce. How to align your corporate stance with your customers’ and employee’s principles to create real value inside and outside your organization.

Explore companies that put social responsibility at the heart of their mission and put purpose above product. Discover how they are winning customer share through authenticity and resonance with the key values of their market

Chapter

Morning: Cause

Speakers

    TBD
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“They Don’t Want to Work for Us.” Winning the Battle for Millennial Talent

Date: Day 1 - October 16

Time: 10:45 AM

The changing relationship between the employee and employer and a growing antagonism between intellectual capital, emerging expertise and traditional corporate hiring models is creating a challenge as organizations compete for the best and brightest. Learn how leading companies are tapping into emerging talent pools when their future employees are largely rejecting the traditional employee/employer construct.

Chapter

Morning: Cause

Speakers

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Networking Break

Date: Day 1 - October 16

Time: 11:15 AM

Chapter

Morning: Cause

Speakers

    TBD
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A Return to Simplicity: Living Small, Living Flexible, Living Mobile

Date: Day 1 - October 16

Time: 11:30 AM

Will emerging consumers continue to honor an economy that’s based upon the pursuit never-ending growth? Or will millennials usher in an era of economics based on efficiency and low environmental impact?  Can we have progress without growth and what’s the impact on your organization if a large proportion of society aspires to live modestly, redefining success and consumption along the way?

Chapter

Morning: Cause

Speakers

    TBD
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The Dichotomy Between Public and Private: The future isn’t what you think

Date: Day 1 - October 16

Time: 12:00 PM

Much more than “public” vs “private,” how will notions of what is public and what is private evolve as the digital native generation grows to adulthood. How important will concepts of anonymity and ephemeralness be to future consumers and will commercial organizations be able to comprehend, drive, and respond to these fundamental changes?

Chapter

Morning: Cause

Speakers

    TBD
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The Wheel of Disruption & Morning Conclusion

Date: Day 1 - October 16

Time: 12:30 PM

Chapter

Morning: Cause

Speakers

    TBD
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Networking Lunch

Date: Day 1 - October 16

Time: 01:00 PM

Chapter

Networking Lunch 1

Speakers

    TBD
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Supply Chain & Manufacturing Disruption

Date: Day 1 - October 16

Time: 02:00 PM

With the advent of new manufacturing models, where instead of owning a dedicated plant, a client can purchase a slice of time in a highly flexible manufacturing operation, entrepreneurs and small, nimble corporations can now take on entrenched giants while transforming the creation of goods.

Couple this with supply chains that are able to offer efficiencies through aggregation at every step of the chain and some truly transformative business models are emerging to offer low cost, customized products delivered in short order without sizeable investment in the means of production and distribution.

Chapter

Afternoon: Effect

Speakers

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The Future of Commerce

Date: Day 1 - October 16

Time: 02:45 PM

Consider a business environment where inventory becomes toxic and fixed retail presence an unholy burden.

Nowhere is it written that the high street will last forever.

eCommerce has already radically transformed the way  the consumer interacts with brick and mortar retail. Now crowdsourced creation, conflated supply chains and 3D printing are expanding the waves of disruption in retail. Will the main street remain as a parade of stores that hold inventory or will new spaces emerge where a customer can engage in a retail experience not based around goods on hand?

Chapter

Afternoon: Effect

Speakers

    TBD
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The Rise of the Experience.

Date: Day 1 - October 16

Time: 03:15 PM

The concept of a dedicated departments for marketing, customer service, and loyalty are becoming obsolete. The new customer experience is a holistic, relationship-oriented approach that recognizes that previously disparate corporate functions need to work as one in order to create a more human-friendly organization – for both employees and customers.

Chapter

Afternoon: Effect

Speakers

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Networking Break

Date: Day 1 - October 16

Time: 03:45 PM

Chapter

Afternoon: Effect

Speakers

    TBD
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The Purpose Driven Employee (play on the Ps?)

Date: Day 1 - October 16

Time: 04:00 PM

Engaged employees stay for what they give, disengaged employees stay for what they get. The loss of young talent is an acute issue in many traditional organizations. Discover why low paying start-ups can attract the employees that you crave and what you can do to stem the tide or ride the wave.

Chapter

Afternoon: Effect

Speakers

    TBD
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Leadership and the New Management System.

Date: Day 1 - October 16

Time: 04:30 PM

Can a corporation function with no managers & no job titles? Holacracy, a radical self-governing system employed by Zappos among others is designed to overcome administrative drag in agile organizations through an efficient distribution of power. Join us as we explore why a growing number of organizations are exploring the concept and what your organization can learn.

Chapter

Afternoon: Effect

Speakers

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Conference Adjourns

Date: Day 1 - October 16

Time: 05:00 PM

Chapter

Afternoon: Effect

Speakers

    TBD
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Registration, Breakfast & Morning Networking

Date: Day 2 - October 17

Time: 08:30 AM

Chapter

FastDay2

Speakers

    TBD
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Welcome and Chair’s Opening Address

Date: Day 2 - October 17

Time: 09:15 AM

Chapter

Morning: Buy

Speakers

    TBD
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Nasdaq Opening Bell Ceremony

Date: Day 2 - October 17

Time: 09:30 AM

Chapter

Morning: Buy

Speakers

    TBD
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Winning the Hearts and Minds of Digital Consumers

Date: Day 2 - October 17

Time: 10:00 AM

What does the digital consumer want and how/where does that consumer express those needs, demands and desires.

Chapter

Morning: Buy

Speakers

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The Zero Moment of Truth – From Discovery to the Digital Research & Selection of Products and Services

Date: Day 2 - October 17

Time: 10:45 AM

Whether you like it or not, your prospects draw from a plethora of information, data, influencers and attenuators to narrow down their selection of product and brand. The traditional sales funnel has been pushed aside with shocking speed.

In this session you’ll obtain insight into the research and selection process of modern digital consumers, learn what questions they have, where they turn to find trusted answers, intentcasting, the role of Youtube and other networks and how your role needs to adapt so that you remain relevant, gain their trust, win their business and obtain their influence

Chapter

Morning: Buy

Speakers

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Networking Break

Date: Day 2 - October 17

Time: 11:30 AM

Chapter

Morning: Buy

Speakers

    TBD
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The First Moment of Truth – Driving the Digital Purchase

Date: Day 2 - October 17

Time: 11:45 AM

Join us as leading theorists and cutting edge brands show you how your organization can reach cross-platform, multi-screen, highly mobile customers at the first moment of truth, where buying happens in the new digital customer journey

Chapter

Morning: Buy

Speakers

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The Second Moment of Truth –Reception & Consumption (The Experience)

Date: Day 2 - October 17

Time: 12:30 PM

Marketers obsess about the funnel to the sale but for many, the interest evaporates at moment of checkout. Post purchase behavior is one of the least studied but most fascinating aspects of the digital customer’s journey. Does the digital customer review, or share the details of the purchase? How can receipts, confirmations and shipping info become part of the experience? How can the ability to adjust or cancel an order online be an opportunity for the retailer? Are shipping & delivery methods important? How is packaging evolving in the digital age and what of the new experience of “unboxing.”

Chapter

Morning: Buy

Speakers

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Networking Lunch

Date: Day 2 - October 17

Time: 01:15 PM

Chapter

Networking Lunch 2

Speakers

    TBD
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Ultimate Moment of Truth – Digitally Sharing the Experience

Date: Day 2 - October 17

Time: 02:30 PM

Case study: Creating an incredible digital experience and getting it shared.

Chapter

Afternoon: Own

Speakers

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Maintain (CRM vs. VRM)

Date: Day 2 - October 17

Time: 03:15 PM

Increasing numbers of products are being built with communication tools that enable the user/owner to obtain maintenance and other feedback. With the advent of the Internet of Things, having ones car and home transmit data to your personal cloud will become increasingly commonplace.

What opportunities are there for your brand to become part of the conversation for this stage is where loyalty is crystallized.

Chapter

Afternoon: Own

Speakers

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Networking Break

Date: Day 2 - October 17

Time: 04:00 PM

Chapter

Afternoon: Own

Speakers

    TBD
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Digital Consumer Influence and Advocacy

Date: Day 2 - October 17

Time: 04:15 PM

Where loyalty or dissatisfaction is expressed. Uncover the motivations behind recommendations, learn what drives your brand advocates, how to measure their impact, deal with negative feedback and harness their power to influence and dominate your sector.

Chapter

Afternoon: Own

Speakers

    TBD
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The Fifth P of Marketing, “People” – Completing the Loop by Changing the Conversation – The Future of Experience

Date: Day 2 - October 17

Time: 04:45 PM

Brands have a far more narrow connection with their customers than many realize. Savvy marketers understand that they are not battling with category competitors, rather they are competing for attention with a consumers “whole life”.

The journey from product-centric marketing to human-centric marketing is the Digital Customer Experience.

Chapter

Afternoon: Own

Speakers

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Chair’s Closing Remarks & Conference Conclusion

Date: Day 2 - October 17

Time: 05:15 PM

Chapter

Afternoon: Own

Speakers

    TBD
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