The Digital Imperative


Time Session Title Chapter Speaker Interviewer
08:30 AM Breakfast & Morning Networking
09:15 AM Welcome and Chair’s Opening Address
09:35AM The Ascendance of the Maker, Sharing and Connected Device Economies & the Twilight of Ownership
10:15 AM The Principle Principle
10:45 AM “They Don’t Want to Work for Us.” Winning the Battle for Millennial Talent
11:15 AM Networking Break
11:30 AM Digital Weather
12:00 PM Rising to the Experience
12:45 PM Digital Consumer Influence and Advocacy
01:10 PM Networking Lunch
02:00 PM The 21st Century Brilliant Factory
02:45 PM IBM
03:15 PM Artificial Intelligence – Humans Need Not Apply
03:45 PM Networking Break
04:00 PM Leadership and the New Management System
04:40 PM Digital Supply Chain
05:10 PM Conference Adjourns
08:30 AM Registration, Breakfast & Morning Networking
09:15 AM Welcome and Chair’s Opening Address
9:30 AM Society in Beta – The MTV Millennial Study
10:15 AM Internet 2020
10:45 AM Social Helping to Win the Hearts & Minds of Digital Consumers
11:30 AM Networking Break
12:00 PM The Evolution of Media Interaction
12:45 PM Networking Lunch
01:30 PM The Zero Moment of Truth – From Discovery to the Digital Research & Selection of Products and Services
02:00 PM The First and Second Moments of Truth – The Digital Purchase and Beyond
02:45 PM Ultimate Moment of Truth – Digitally Sharing the Experience
03:15 PM Networking Break
03:30 PM Maintain (CRM vs. VRM)
04:15 PM The Personal Pivot : Al Roker’s Digital Journey
04:45 PM The Fifth P of Marketing, “People” – Completing the Loop by Changing the Conversation – The Future of Experience
05:15 PM Chair’s Closing Remarks & Conference Conclusion

Day 1 | Oct 16

Day 1 | Oct 16

The Creative Disruption of Business and Society

  • Morning – Cause
  • Afternoon – Effect

When advancements in technology meet innovative business practices and changing value systems in society, the conditions for creative disruption exist.

Ready yourself for disruptions as diverse as 3d printing, mobile, wearable, quantified self, smart homes (appliances and devices), the internet of everything, self driving cars, P2P services everywhere (Uber / AirBnB etc), everyday virtual reality and more. Join us as we extrapolate the deep business impact of these transformational technologies, amplify them within across the broader social context and discover together the profound future impacts they will have on your brand or organization.

Breakfast

Breakfast

Time Session Title Speaker Interviewer
08:30 AM Breakfast & Morning Networking

Morning: Cause

Networking Lunch

Networking Lunch

Time Session Title Speaker Interviewer
01:10 PM Networking Lunch

Afternoon: Effect

Day 2 | Oct 17

Day 2 | Oct 17

The Digital Customer Experience (DCX)

  • Morning – Buy
  • Afternoon – Own

Transcending geographical boundaries, the digital consumer behaves very differently from the “traditional” consumer. Bedrock concepts like “buy” and “own” are being challenged by a new generation of hyper-cooperative consumers. Pivot’s second day will explore how interactions and engagement between your brand and your customer are fundamentally changing and how – practically – your operations need to evolve to ensure you continue to remain relevant in the digital world.

The sales funnel is obsolete, replaced by cyclical loops where consumer and creator interact in different ways at different points in the flow. This means that the deeply rooted traditional marketing steps are broken. Marketers must internalize this fundamental shift and develop a new set of tools to engage consumers on this give-and-take journey.

Most prominently, marketers must learn how to find and extract value from individuals who will amplify, influence and attenuate their message. Join us on the new Yellow Brick Road of marketing as we explore together the new digital customer experience.

Breakfast

Breakfast

Time Session Title Speaker Interviewer
08:30 AM Registration, Breakfast & Morning Networking

Morning: Buy

Networking Lunch

Networking Lunch

Time Session Title Speaker Interviewer
12:45 PM Networking Lunch

Afternoon: Own

Agenda at a Glance

2014 Speakers

Here is the agenda from Pivotcon 2013


Phil Colley Social Media Strategist, General Motors

Phil Colley has spent the past 16 years doing PR for brands such as General Motors, Chevrolet, Buick, Cadillac, GMC, Ford, Jaguar, Land Rover and Palace Sports & Entertainment with a Bachelor of Arts in Communications from Oakland University.

As a social media strategist with General Motors, Phil oversees the management of GM’s corporate social community channels and also serves as the lead interface between the brand marketing and corporate communications social teams to integrate social content and processes. He also serves as one of the editors of GM’s award-winning FastLane blog.

Phil has spent the past eight years mostly in the social and digital space with a brief interlude as a product communications manager for Buick where he launched three vehicles in two and a half years, including the Buick Encore luxury small crossover.

With Buick, he oversaw the Buick Encore “Pinboard to Dashboard” social campaign, which was recognized by Mashable as a “10 Innovative Uses of Pinterest.”

From blogging at the Bonneville Salt Flats for GM’s former FYI blog in 2006 to building a strong social media presence for the Chevrolet Volt from 2008-11 to counseling GM’s various brand and technology teams today, Phil is part of a GM team that was recognized in 2013 as a Fortune 500 Social Media Stars by Fortune Magazine.

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Mitch Free Founder & Chairman , ZYCI CNC Machining, 3D Printing

Mitch Free is a serial entrepreneur, digital manufacturing guru and global trade expert. He currently serves as the founder and Chairman of ZYCI CNC Machining and 3D Printing (www.zyci.com) in addition to being a board member and advisor for several other companies. Mitch also the founded MFG.com in 2000 and served as the CEO until 2013. He began his career as an apprentice machinist and developed a passion for applying advanced manufacturing technologies. Northwest Airlines recruited him to develop methods to reverse engineer and produce aircraft parts. Holder of multiple patents, his track record of innovation and leadership propelled him to senior management positions where he led aircraft acquisition and commissioning projects worldwide. A dynamic and sought-after presenter, Mr. Free has spoken at Northwestern University, Harvard Business School, Wharton, Fudan University in China, the Society of Manufacturing Engineers, and appears regularly on CNBC and Fox News. Mr. Free was selected by the Clinton Global Initiative to help revive American manufacturing. An avid investor, he sits on multiple boards and is a private pilot.

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Amy Freeze Meteorologist, WABC-TV

Amy Freeze is Meteorologist for WABC-TV’s popular Eyewitness News Saturday and Sunday Morning. 

Amy is one of only a few women in the world who has earned the prestigious Certified Broadcast Meteorologist accreditation from the American Meteorological Society. She also holds Seals of Approval from both the AMS and the National Weather Association.

Amy joined Channel 7′s Eyewitness News Weather Team in 2011, after serving as Chief Meteorologist for Fox News in Chicago. Before that she was a meteorologist at Philadelphia’s WCAU-TV, was morning meteorologist at KMGH-TV in Denver and worked on KPTV’s local morning news program “Good Day Oregon” in Portland. Her work has earned her several Emmy Awards, including for “Best Weathercaster,” “Outstanding Host” and for her weather special, “Surviving Severe Weather.”

Amy holds a Masters Degree in Environmental Sciences from the University of Pennsylvania. She earned her B.A. in Communications from Brigham Young University, with an emphasis on Broadcast Journalism. She also has a B.S. in Geosciences from Mississippi State University, with an emphasis on Severe Weather and Forecasting.

An avid runner, Amy has completed marathons in Colorado, Illinois, Pennsylvania, California and New York, completing the New York City Marathon numerous times. She’s also a certified SCUBA diver and has taken a swim with the dozen or so 300lb sharks that reside at the New Jersey State Aquarium. She has reported on movies and entertainment, covered the Olympic Games in Salt Lake City and Atlanta, and was the first female sideline reporter for Major League Soccer.

Amy gives time to her community speaking to school children about weather and supporting charitable causes. She has emceed the Miss Illinois/Miss America Pageant in Chicago, the Miles to Fight Melanoma Race and won Chicago’s “Dancing with the Stars” contest benefitting the March of Dimes.

Born in Utah and raised Southern Indiana, Amy has lived in eight states. She is married and lives on the Upper West Side with her four children. 

And yes, “Freeze” is her real name!

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Jack Holt Founder, CEO, MATTR

Jack Holt is Founder and CEO of Influence and Persona Marketing provider MATTR, where ‘Personalities Tell Powerful Stories.’ An entrepreneur at heart, Jack founded his first startup, S3 Matching Technologiesin 2001, bringing to market big data SaaS products with matching algorithms. Jack gained leadership skills in the Marine Corps and espresso-making skills by annoying baristas.

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John Ross Jr Director of Customer Solutions, Digital Engagement, Pepsico Inc.

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Neeru Arora Vice President and Chief Knowledge Officer, AON Corporation

Neeru Arora is the global chief knowledge officer of Aon plc., a leading global provider of risk management, insurance and reinsurance brokerage, and human resources solutions and outsourcing services.

In this newly established role, Neeru is responsible for the creation and execution of Aon’s knowledge sharing strategy, which is an integral component of the unmatched talent agenda.  Under her leadership, the firm continues to develop and expand its technology platforms and collaboration capabilities providing colleagues with user-friendly access to expertise, content and communities that better serves their client needs. She is currently leading a team tasked with building Aon’s new global intranet, which will enhance Aon’s communications capabilities and deliver a more robust search engine.

Neeru is a proven leader with over 20 years of experience in the financial industry where she has held senior executive roles in strategy, operations, technology, and knowledge management.  Her business acumen, complex problem solving skills and technology expertise have resulted in successful execution of numerous strategies; thereby, delivering on business objectives and financial targets.

Prior to joining Aon, Neeru, was a senior consultant at McKinsey & Co., specializing in the areas of technology, operations, outsourcing, and financial transparency for global clients within various industries.  Prior to McKinsey, her other roles include: director and chief of staff to the global CIO at UBS and fixed income economist at the Chicago Board of Trade, where she led public investigations in partnership with the CFTC.

Neeru holds a Bachelor of Science degree in Finance and Economics from Loyola University.  She is fluent in English, Hindi, and Punjabi.  She lives in the northern suburbs of Chicago with her husband and two daughters.

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Meg Bear Group Vice President, Oracle Social Cloud

Meg Bear lives and works at the intersection of people, business and technology.

With over 10,000 hours and more than 20 years in Enterprise Applications, she is seasoned yet optimistic. Skilled across a broad spectrum of functional domains including: Social, Customer Relationship Management, Manufacturing, Financials and Human Resources, in addition to technical tools, implementations and methodologies. Meg has a proven track record of on-time product delivery and an industry leading return on investment. She is currently the Group Vice President of Oracle Social Cloud.  Meg is passionate about applying technology to solve business problems, building and growing teams to be their best and defining products to invest in, that will make money for her company, while solving real customer need.  She is a mom, technology executive, keynote speaker, blogger, patent holder, intrapreneur, idea generator, change agent, disruptive technologist, TEDx San Jose, CA Co-host and enthusiastic TED conference attendee.  Meg uses her talents to help others achieve their best.

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Stephan Biller Chief Manufacturing Scientist, GE Global Research

Stephan Biller is the Chief Manufacturing Scientist at General Electric. He is responsi­ble for GE’s global advanced manufacturing strategy and the development of GE’s Brilliant Factory initiative across GE businesses to increase speed and productivity. Prior to being named to this position in April 2012, he was a Technical Fellow & Global Group Manager for Manufacturing Systems at General Motors’ R&D. Stephan received a degree in Electrical Engineering from RWTH Aachen, Germany, a Ph.D. in Industrial Engineering and Management Science from Northwestern Univer­sity, and an MBA from the University of Michigan. He has been granted nine patents, developed 22 trade secrets, and co-authored more than 60 peer-reviewed publications.

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Stowe Boyd Author, Gigaom Research

My focus is the future of work, and the tectonic forces pushing business, media, and society into an unclear and accelerating postnormal era. I consider myself a web anthropologist and futurist.

I started my career as a software researcher working in programming tools and software environments (Modular C, Systant). I’ve been computer science lecturer, entrepreneur, analyst, newsletter editor, columnist, president of a blog media company (Corante), and mostly as a commentator and advisor. I have served in other roles and appointments, far too many to enumerate. I started blogging in 2000, and along the way I coined the terms ‘social tools’ and ‘hashtag’. I have over 250 stitches in my head, mostly from brain surgery.

I have presented at numerous conferences and events worldwide, including Web 2.0, Enterprise 2.0, GigaOM Net:Work, Reboot, Next, Mesh, Shift, Lift, SIBOS, Defrag, SxSW, and TEDxMidAtlantic.

I am working on a book about the future of work and our place in it called Leanership: A New Way Of Work. 

I’ve been asked recently to present views on the future in public and private venues. Some of those presentations are outlined, here.

In October 2013, I launched the Future of Work, an open community organized to understand and channel new ways of working together, to redefine our connection to work and each other, and ultimately, through that, to change the world.

I am the lead researcher for the future of work at Gigaom Research. My writing here is my own, and does not reflect the views or opinions of Gigaom.

I am active in Beacon NY public policy, serving on the Beacon Democratic Committee, the Beacon Trails Committee, and the BeaconArts Main Street Sharrows and Beacon Loop Trail projects. I also founded BeaconStreets, a journal of lifestyle, arts, and culture for that Hudson Valley city.

I can usually be found on Twitter as @stoweboyd.

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Cavan Canavan CEO / Cofounder, Focus Trainr

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Carol Cone Global Chair Edelman Business + Social Purpose, Edelman New York

Carol Cone is a passionate believer in the convergence of business objectives and societal needs to improve lives and positively impact our world.  In a radically transparent, interconnected world, Edelman calls this Purpose:  an organization’s reason for being beyond the bottom line.  Internationally recognized for her work in the cause branding, corporate citizenship and strategic philanthropy arenas, Carol has been a pioneer in the area of Purpose for more than 25 years — starting with her eponymous firm Cone.

There she led a team that developed social initiatives for Avon, Reebok, ConAgra Foods, PNC , Western Union, P & G, Microsoft and the American Heart Association that generated high awareness, stakeholder engagement and more than $1.5 billion for prevalent social issues.  In doing so, PR Week called her “arguably the most powerful and visible figure in the world of Cause Branding.”

Carol was the Founder, CEO and Chairman of Cone, Inc., recognized as the nation’s leading cause branding consultancy.  In addition to leading the development of a new field of public-private partnerships for social and environmental good, she also created groundbreaking research reports to advance the strategic practice of social issues engagement with consumers, employees, nonprofits and corporations.

In 2010, Carol joined Edelman to continue her journey galvanizing companies and organizations to strengthen their impact on the environment and society. Now as Global Practice Chair of Edelman Business + Social Purpose, she has responsibility for Edelman’s CSR, sustainability and citizenship offering worldwide. She provides strategic counsel to clients including Microsoft, Adobe, American Lung Association, Southwest Airlines, PNC and Unilever.  She also works with the firm’s leadership to apply insights from Edelman’s annual goodpurpose™ global consumer study and its Trust Barometer to client assignments, reports and proprietary methodologies.

As a Net Impact Board Member, and founding member of Business for Social Responsibility, Carol exudes her passion for increasing positive societal impact of organizations. She is also the co-author of the 2010 book, “Breakthrough Nonprofit Branding.”

Carol is a requested speaker around the globe on the topic of cause branding and corporate citizenship. Because of her expertise, she also provides media commentary to business and industry press. Her recognitions include: 100 Most Influential People in Business Ethics, Ethisphere Magazine; 25 Most Powerful Professionals in the Communications Industry, PRWeek; Changing the Game Award, Advertising Women of New York; Lifetime Achievement Awards, The Holmes Report and PR News; 50 Most Powerful Women in Public Relations, PRWeek; and Entrepreneur of the Year, Arthur Young/Venture Magazine.

She graduated magna cum laude from Brandeis University with a B.S. in Fine Arts, and earned her Masters in Communications from Boston University.  She also completed the Owner/President Management Program at the Harvard Business School.

 

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Clay Cowan VP Global Digital, Starwood Hotels & Resorts Worldwide, Inc.

Clay Cowan is Vice President, Global Digital at Starwood Hotels and Resorts where his team is responsible for driving performance and innovation across Starwood’s digital channels – web, online advertising, mobile and social. Prior to joining Starwood in 2011, Clay worked for The Sports Authority and McKinsey & Company. Clay received his BA from Harvard University and his MBA from Harvard Business School.

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David C Edelman Co-Leader , McKinsey & Company’s Global Digital Marketing Strategy Practice

David is Co-Leader of McKinsey & Company’s Global Digital Marketing Strategy Practice, based in Boston. His work focuses on helping marketing executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. For the past 20 years  David has worked with companies around the globe on channel strategy, database marketing, online media, and brand strategy. His client experience spans technology, retail, travel, and financial services.

David holds a BA in Economics from Harvard College and MBA from Harvard Business School. He has published numerous articles on topics around digital marketing, brand management and marketing segmentation, including a recent article in the Harvard Business Review titled “Branding in the Digital Age.” David is also a frequent speaker at marketing, digital, and advertising forums including those hosted by the CMO Council, 4A’s, ITSMA, OMMA, and the Conference Board.

David was recently named one of the top 50 smartest people to follow on Twitter by Business Insider with 7K+ followers. He was also just named as one of the top “10 Marketing Influencers on LinkedIn to follow” with over 72K+ followers on LinkedIn.

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Georges-Edouard Dias Co-Founder & Chief Strategy Officer, QUANTSTREAMS (SA)

Georges-Edouard DIAS, strong of a 15+ years’ experience in the digital space, is currently the co-Founder and Chief Strategy Officer of QuantStreams: headquartered at Lausanne’s EPFL innovation park, QuantStreams aims at helping big CPG companies achieve marketing efficiencies through a better mastering of customer data.

Together with his role at QuantStreams, he teaches digital and big data at HEC Paris.

Until the end of 2013, Georges-Edouard DIAS was Chief Digital Officer at L’Oreal, a position that he had occupied since 2001. With his team, he drove L’Oréal’s shift into the digital age, which includedtransformation of communication, development of e-commerce, and change management for every L’Oreal division worldwide: from setting partnership with leading global digital players such as Apple, Facebook, Google or Microsoft, to rethinking the role of direct communication and customer interaction in the marketing mix, thanks to an integrated CRM & Media approach. Dias was previously VP of Interactive Development at L’Oreal USA, where he defined L’Oreal’s policy related to digital commerce and launched the first selling sites in L’Oreal’s history.

Dias interactive career commenced when he was promoted as project manager in charge of launching L’Oreal corporate web site in 1997, an important change from his previous positions in the group that were mostly marketing focused; from product manager at Garnier International when he joined L’Oreal after he graduated from HEC in France in 1983, to VP of Marketing at Vichy International before he was moved to corporate.

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Kevin Doerr SVP of Digital Products , The Weather Company

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Debbie Goetz VP of Corporate Marketing, Gannett

Debra Goetz, vice president of corporate marketing at Gannett, leads the company’s marketing team, responsible for all corporate marketing efforts, including brand development, consumer and trade advertising, and integrated strategic marketing. Goetz and her team work with clients to develop innovative marketing programs that create meaningful connections between consumers and Gannett’s powerful portfolio of brands.

Goetz joined Gannett in 2011 from NBCUniversal, where she was the vice president of integrated strategic marketing responsible for the successful launch of “Healthy at NBCU” and “Hispanics at NBCU,” as well as the continued growth of the “Green is Universal” initiative.  She played an integral role in building and marketing these go-to-market brands and delivering customized marketing programs for such clients as GE, General Mills, Sony Pictures and Subaru. She joined NBCU in 2010.

Prior to NBCUniversal, Goetz was the vice president of corporate marketing at Univision Communications Inc.  In that role she helped create the company’s first brand campaign and played a key role in developing and producing Univision’s advertising upfront events.  Before that, Goetz served as vice president of strategic marketing, where she was instrumental in creating the first cross platform team that partnered with the sales division to drive incremental sales. She joined Univision in 2004.

Prior to Univision, Goetz ran her own marketing consulting business, where her clients included Univision, Deutsche Bank and various e-commerce clients. Before that, Goetz spent seven years at Young & Rubicam, where she first worked in corporate strategy and operations, then later in account management with brands such as Sony, Kraft Foods and Fisher-Price. Goetz began her career in sales and trading at Morgan Stanley.

Goetz holds an M.B.A. from Columbia Business School in New York and a B.S from Indiana University. She currently resides in New York City.

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Jane Gould Senior Vice President of Consumer Insights and Research, MTV

Jane Gould is the Senior Vice President of Consumer Insights and Research for MTV, managing the MTV research and insights team for all research efforts across MTV, MTV2, mtvU and MTV.com. This includes overseeing all consumer studies, providing qualitative and quantitative analyses to best position MTV with its audience and clients, as well as identifying and forecasting trends that inform MTV development, programming and marketing on all screens including television, online and mobile.

Gould is a 15 year veteran of Nickelodeon, where she most recently held the position of Senior Vice President of Consumer Insights for the Nickelodeon Group, also a unit of Viacom Inc. While there, she coordinated research projects for all of Nickelodeon’s domestic and international television and digital properties. She was also responsible for conceiving and conducting strategic consumer research for Nickelodeon’s production, consumer products, recreation and public affairs teams.

She joined the Nickelodeon Group in 1999, having originally worked at Nickelodeon Australia as Director of Programming, Content Development and Research before coming to the United States in 2008. While at the Nickelodeon Group, she implemented several key research initiatives including a year-long project focused on generating critical information on tweens and studies on interactive pre-school television.

Prior to her work in the United States, Gould was President and Founder of Looking Glass Insights, Inc. in Australia. There, she provided personalized, strategic market research and production services for such clients as the Australian Broadcasting Corporation, MTV Networks Australia and ACMA.

Gould holds a Masters of Business Degree from Queensland University of Technology and a Bachelor’s degree in Psychology from Macquarie University in Australia. Reporting to Stephen Friedman, she will be based at Viacom’s New York Headquarters.

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John Hagel Co-Chairman , Deloitte Center for the Edge

John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth.

Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.

John is the author of a series of best-selling business books, including Net GainNet Worth, Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms. Additionally, he and Center Co-chairman John Seely Brown recently contributed a chapter to Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage (2009) and The Power of Pull (April 2010; 2nd edition December 2012).

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Susan Hammes Vice President, Social Media Marketing, American Express

Susan Hammes is vice president of social media marketing and digital brand experiences at American Express. She oversees social media strategy, content and digital brand engagement for American Express with a focus on providing Card Members and prospects unique and unparalleled experiences via the social web.

Working at the cutting edge of social commerce, Susan was responsible for significant growth of the brand’s social fan base through engaging digital programs, such as marketing for AmexSync.

Susan’s strategic insights and focus on innovation were instrumental in developing the #PassionProject, a social content program designed to celebrate Doers and Makers from social communities by empowering them with the support of American Express Membership. More recently, she has developed a parent-targeted content strategy for the launch of Amex EveryDay Credit Card, which includes an innovative and highly engaging animated content series featuring diverse social influencers ranging from Maroon5 to Soleil Moon Frye.

Susan joined American Express in 2008 as Director of Media and Sponsorships where she oversaw communications strategy for International and the US.

Prior to American Express, she spent over 10 years at WPP’s Young and Rubicam Inc. and MediaEdge where she successfully led communications planning and digital channel adoption for a variety of leading brands, including Dr. Pepper/7UP, Chanel and Campbell Soup Company.

Susan has received American Express’ CMO Award for Continued Achievement in Excellence twice as well as the Chairman’s Award for Innovation three years in a row, which is the highest honor offered to American Express employees.

Susan holds a bachelor’s degree from Duke University. She lives in Brooklyn, New York with her husband, Robert McBride, and fulfills her passion for athletics as a marathoner and tri-athlete.

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Alison Hillhouse Vice President of Insights Innovation, MTV

Alison Hillhouse is the Vice President of Insights Innovation at MTV, where she focuses exclusively on understanding the behaviors and psychological underpinnings of Millennials. She decodes everything from the intricacies of hashtag culture to high school cliques to the creative ethos of the generation. The insights her team uncover help MTV fulfill its research imperative for “radical audience intimacy.”

Prior to MTV, Alison spent 12 years at advertising and public relations agencies such as JWT, garnering insights and developing campaigns for brands such as Xbox360, Jose Cuervo and Huggies.

See more at: http://thepub.viacom.com/sites/mtvpress/Bios/Pages/Alison-Hillhouse.aspx#sthash.tRlFIVxG.dpuf

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Andy Jankowski Founder, Enterprise Strategies

Andy is the Founder and Managing Director of Enterprise Strategies, a company focused on applying social tools and processes to solve enterprise communication, collaboration, knowledge management and productivity challenges. During the last 19 years Andy has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and The Oracle Corporation. He is a career long student of enterprise complexities and loves sharing what he has learned. Andy is a frequent keynote speaker and an avid road cyclist. He enjoys connecting people and dots.

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Clay Parker Jones Partner, Undercurrent

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Jim Lecinski Vice President, US Sales & Service. Google, Inc, Google

Jim Lecinski, Vice President, Customer Solutions and Chief ZMOT Evangelist for Google, Inc., leads Google’s Brand, Performance, Platforms and Creative solutions teams in the Americas.  His focus is product commercialization– developing the go-to market strategies and initiatives for Google’s product lines that help major marketers adapt to the new digital marketing realities.

 

Based in Google’s Chicago office, Jim brings 25 years of integrated marketing and online/offline advertising experience to help clients address these challenges.  He is a frequent keynote speaker at industry events and conferences including the ANA, AMA and BMA; and is on the advisory boards of Northwestern University’s Spiegel Research Center; the Wharton School’s Future of Advertising program; and the University of Notre Dame’s Marketing Executives group.  Jim is also Visiting Executive Lecturer in the Darden Graduate School of Business Administration at the University of Virginia.

Jim’s book about the new marketing model, “Winning the Zero Moment of Truth” (“ZMOT”) was published in June, 2011, and has been read by over 300,000 marketers worldwide and featured in the New York Times and Advertising Age.

Prior to his eight years with Google, Jim previously held leadership positions at ad agencies DDB, marchFirst, Young & Rubicam, and EuroRSCG.  Jim holds an MBA from the University of Illinois and a BA from the University of Notre Dame.   He’s also an aficionado of vintage jazz which he plays and collects.

 

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Emilio Pardo EVP, AARP

Emilio Pardo is a senior executive with over 20 years of business leadership and success with corporate, government and nonprofit organizations. He is a member of the AARP executive team, and president of Life Reimagined LLC, a new nonprofit subsidiary corporation of AARP, dedicated to helping people dream, explore, find new opportunities and pursue new possibilities in their lives.  The company provides digital, online and live experience products and services to navigate life transitions.

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Chitra Nawbatt Anchor / Correspondent, BNN

Chitra Nawbatt is a national news television Anchor/Correspondent.  She covers the U.S. and global economy and markets, as well as interviews CEOs, business and political leaders. Chitra is also a producer, writer and booker for news and interview segments. Previously, Chitra has also been an Anchor/Correspondent and contributor to various media organizations including Thomson Reuters, Huffington Post, radio broadcast and other platforms.

Prior to her career in broadcast television and digital media, Chitra worked for Deutsche Bank as a Chief Administrative Officer and in the areas of Global Banking, Regional Management and Finance. Chitra was also with CIBC in Risk Management and Ernst & Young in Advisory and Assurance.

Chitra has been actively involved in various leadership and philanthropic activities such as being an Adjunct Professor at Rutgers Business School, a Board and Faculty member of the PACE University COAP Program, mentor/coach to global entrepreneurs and not for profits, and a team leader of researchers for a Social Competitiveness Index for the World Economic Forum. Chitra is a speaker and moderator at entrepreneurship, leadership and social forums including the US Pan Asian American Chamber of Commerce, Harvard Business School, Rutgers University, City Government and Wall Street conferences.

Chitra has her Certified Public Accountant designation and was educated at Harvard Business School, Harvard University and Rotman School of Management, University of Toronto.

You can reach her on twitter @chitranawbatt.

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Brian Robertson CEO, HolacracyOne

Brian Robertson is a seasoned entrepreneur and organization builder, and a recovering CEO – a job he now helps free others from with Holacracy. Generally regarded as the primary developer of the system, Brian’s work allows leaders to release the reins of personal power and persuasion into a trustworthy and explicit governance process. Brian also serves as the drafter and steward of the Holacracy Constitution, which captures the system’s unique “rules of the game” in concrete form. Beyond joyfully crafting legal documents, Brian’s creative expression takes many forms – he co-founded HolacracyOne to support Holacracy’s growth, and he fills and loves a broad variety of the company’s roles. He’s particularly grateful to hold no fancy titles and wield no special powers, so he can show up as just another partner doing his part to support something he cares about.

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Ira Rubenstein Head of Digital, PBS

As Senior Vice President and General Manager, PBS Digital, Ira Rubenstein leads all digital content and service efforts for PBS and its member stations and is strategically focused on continuing PBS’ digital evolution for new and existing media platforms in both the children’s and general audience space.

Mr. Rubenstein has more than 20 years of experience leading digital entertainment businesses. He joined PBS from mobile media company MeeMee Media where he was Chief Executive Officer and a member of the Board of Directors. Prior to that, he served as Executive Vice President, Digital Marketing for 20th Century Fox where he established the Digital Marketing organization and led the team behind ground breaking social and mobile campaigns for PrometheusChronicleRise of the Planet of the ApesX-Men: First Class, and other major motion pictures.

Before joining Fox in 2011, Mr. Rubenstein was Executive Vice President of Marvel Entertainment’s Global Digital Media Group. During his tenure, he led strategic global digital initiatives related to websites, digital comics, games, digital video distribution, and launched the award-winning Marvel Digital Comics iPad app.

Mr. Rubenstein joined Marvel after more than 12 years at Sony, most recently as Executive Vice President, Content Strategy and Acquisitions. In that position, Mr. Rubenstein led the organization’s acquisition of content for all Sony devices and negotiated global content deals with major networks, movie studios, game companies and music labels. While at Sony, he also developed worldwide digital marketing, product and distribution strategy for Sony Pictures, and oversaw the rapid growth of sonypictures.com, which ultimately became a top 10 entertainment site. In addition, he led the establishment of Movielink, a first-of-its-kind online, video on-demand service, and managed the digital growth of the studio’s most important brands, including Wheel of FortuneJEOPARDY! and Seinfeld.

Mr. Rubenstein holds a B.A. in Management Science from the University of California, San Diego and has an M.F.A. from the Peter Stark Producing Program at the University of Southern California. He is a member of the Academy of Motion Pictures Arts and Sciences, the Academy of Television Arts and Sciences and the Producers Guild of America. In addition to awards for his work from Clio, Promax, Key Art, the Webby Awards, and others, Mr. Rubenstein has twice appeared on The Hollywood Reporter’s “Digital Power 50” list and has also been featured on the PGA’s “Digital 50” list, which recognizes new media innovators.

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Brian Solis Editorial Director & Conference Producer, Altimeter Group

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.

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Al Roker ,

As a host and weatherman of NBC’s Today Show, along with Savannah Guthrie and Matt Lauer, Al Roker has the undivided attention of the nation (over 32 million viewers per week) every weekday morning as America prepares for work.

Spanning a 35-year plus career and a thirteen-time Emmy winner, Al conducts interviews with celebrities and newsmakers around the world and does a wide variety of segments on every imaginable subject. He is the host of NBC’s annual holiday network specials, such as the Macy’s Thanksgiving Day Parade, the Christmas Tree Lighting at Rockefeller Center, and The Rose Bowl Parade.

Al is also an accomplished television producer.  He is CEO of Al Roker Entertainment, Inc. (ARE); www.alrokerentertainment.com, a thriving multimedia company involved in the development and production of network, cable, and home video. ARE produces programming for a diverse clientele including NBC News, MSNBC, Spike TV, Lifetime Television, A&E, The History Channel, E!, Discovery Networks, PBS, TV ONE, Oxygen, The Cartoon Network, The Weather Channel and NBC Television Stations Group.

Al is also a bestselling author with eight acclaimed books to his credit. His recent titles include his Billy Blessing series of novels including The Morning Show Murders, published in November 2009 and The Midnight Show Murders, published in November 2010. Al’s next book in the series, The Talk Show Murders was released in December 2011. His latest, Never Going Back: Winning the Weight Loss Battle for Good is another NY Times Bestseller.

He is married to ABC News Correspondent, Deborah Roberts. They live in Manhattan with their 2 children, Leila and Nicky. Al also has a daughter, Courtney, who is a chef.

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Bob McCooey SVP, Nasdaq

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Lloyd Nimetz , DevBootCamp

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Karim Bishay , DevBootCamp

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Desiree Matel-Anderson CEO, Global Disaster Innovation Group, formerly FEMA’s Chief Innovation Advisor

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Aaron W Smith Senior Researcher, Pew Research Center

Aaron Smith is a senior researcher with the Pew Internet & American Life Project. In his research he follows the growing impact of mobile technologies, the role of the internet in connecting Americans to political and civic issues, and ongoing demographic trends in technology adoption. He has conducted recent research on text message contributions to the Haiti earthquake reconstruction efforts, consumers’ attitudes towards mobile connectivity, and how technology has impacted voters during the last several election cycles. Smith is a native Texan and received a bachelor’s and a master’s in Public Affairs from the University of Texas at Austin.

 

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Arun Sundararajan Professor, NYU

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Tessie Topol Vice President of Corporate Social Responsbility, Time Warner Cable

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Angela Tribelli CMO, Harper Collins

Angela Tribelli is the Chief Marketing Officer of the General Books Group at HarperCollins Publishers, responsible for developing and leading the overall marketing strategy. She elevates marketing efforts to help grow authors’ careers by developing the marketing vehicles, digital products, tools, and partnerships required to succeed in the evolving media landscape. She works with the publishers, marketing teams, and authors, helping to define the division’s programs to increase their scale and impact. She was appointed to this role in February 2012.

Tribelli has expertise in creating marketing strategies, brand building, strategic planning, P&L management, content development, revenue generation, operations and team building, with an extensive background in the digital media, travel and local space. She joined HarperCollins from five years at NYC & Company where she served as Senior Vice President, Digital in charge of digital strategy and operations for New York City’s official marketing, tourism, and partnerships organization under Mayor Michael Bloomberg. She has held positions at American Express Publishing (Food & Wine, Travel + Leisure, Departures) and Condé Nast Publications, and has led teams that have won numerous Webby and other industry awards. Tribelli is a published reporter and author whose work has appeared in The New York Times, Paper Magazine and several guides to New York City.

She holds an MBA in Finance from The Wharton School and a BA in English from Columbia University. She lives with her husband and two children in Brooklyn.

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Mark Vondrasek SVP, Distribution, Loyalty and Partnership Marketing, Starwood Hotel & Resorts

Mark Vondrasek is SVP, Distribution, Loyalty and Partnership marketing for Starwood Hotels & Resorts Worldwide, Inc. In this role he leads Starwood’s central Distribution channels and digital initiatives, Starwood’s award-winning loyalty program – Starwood Preferred Guest (SPG), and all strategic global partnership relationships. Before joining Starwood in 2001, Mark worked for Fidelity Investments and Kemper Financial Services. Mark received his BA from the University of St. Thomas in Minnesota and his MBA from Loyola University in Chicago.

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Maggie Williams EVP Human Resources, Deluxe Entertainment

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Rebecca Harris Leader - Social Center of Expertise, General Motors

’ve been at GM for 23+ years and it has been a terrific ride as I’ve had the opportunity to work in several different areas and experience multiple assignments across the organization.

Today I’m leading the work being done around ‘Social for the Enterprise’ for General Motors.  Here, we execute common processes, tools, policy and governance for social media across the globe.

I came to the CoE position from the Communications function, where I led the social team which focused around General Motors’ corporate Facebook and Twitter engagement, but also corporate social video strategy, blogger outreach to support corporate communications objectives and overall corporate and brand social media strategy.

I have worked in: corporate reputation, employee and dealer communications, service and parts, divisional/brand/marketing, and manufacturing. These diverse experiences allow me to see the holistic view of all of General Motors communications needs. And enables me to provide insight to help drive improvements in processes, procedures and bring new thinking to the table.

But what brings a smile to my face? Academics. From an early age, my father hounded me to death to get an education. Way back, in 1989, I earned a Bachelor of Science degree with a concentration in communication from Saginaw Valley State University. From there, I attended Central Michigan University and earned a Master’s degree in business with an organizational communication concentration. And I said no more. But, to get my dad off my back, I took one doctoral class. And then, in 2002, I completed my  Ph.D. in organizational communications from Wayne State University. Yet, dad still hounds me. He thinks I need to be bi-lingual. So, maybe that’s next.

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Mike Edelhart CEO, The Tomorrow Project

Mike Edelhart is an experienced media and Internet start-up executive. In addition to overseeing Pivot and its related research and analytics activities, Mike is the Lead Partner for Social Starts, an early stage investment fund. Previously, Mike was Managing Director and founder of First30 Services, a launch accelerator for early stage companies.  Mike has held CEO and executive management positions at a range of media organizations, including Live Deal, Inc, DeepDyve, and Olive Software, as well as Inman News, Zinio Systems, and Third Age Media. As vice president at SoftBank, Mike directed content for the Seybold, Interop and Comdex conferences and launched new businesses in online education, conferences and consulting. Prior to SoftBank, Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He has also worked as an Internet strategies consultant to Bloomberg, Reuters, AARP and other major media and Internet companies. The author of more than two dozen books, Mike earned a Bachelor of Science degree in journalism from the University of Northern Colorado.

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Breakfast & Morning Networking

Date: Day 1 - October 16

Time: 08:30 AM

Chapter

Fastday1


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Welcome and Chair’s Opening Address

Date: Day 1 - October 16

Time: 09:15 AM

Chapter

Morning: Cause

Speakers

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The Ascendance of the Maker, Sharing and Connected Device Economies & the Twilight of Ownership

Date: Day 1 - October 16

Time: 09:35AM

Join us for this opening session as we consider P2P and other emerging sharing-oriented business models and draw lessons for traditional and emerging brands.

Chapter

Morning: Cause

Speakers

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The Principle Principle

Date: Day 1 - October 16

Time: 10:15 AM

Stand for something meaningful to a changing market and workforce. How to align your corporate stance with your customers’ and employee’s principles to create real value inside and outside your organization.

Explore companies that put social responsibility at the heart of their mission and put purpose above product. Discover how they are winning customer share through authenticity and resonance with the key values of their market

Chapter

Morning: Cause

Speakers

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“They Don’t Want to Work for Us.” Winning the Battle for Millennial Talent

Date: Day 1 - October 16

Time: 10:45 AM

The changing relationship between the employee and employer and a growing antagonism between intellectual capital, emerging expertise and traditional corporate hiring models is creating a challenge as organizations compete for the best and brightest. Learn how leading companies are tapping into emerging talent pools when their future employees are largely rejecting the traditional employee/employer construct.

Chapter

Morning: Cause

Speakers

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Networking Break

Date: Day 1 - October 16

Time: 11:15 AM

Chapter

Morning: Cause


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Digital Weather

Date: Day 1 - October 16

Time: 11:30 AM

Data, it’s what you do with it that counts. Brands take note as  Kevin Doerr, SVP Digital Products, The Weather Company and Desiree Matel-Anderson formerly FEMA’s Chief Innovation Advisor & Field Innovation Team’s Chief Wrangler  discuss how they are  constantly innovating to improve the efficacy of digital data for brands and citizens. Two organizations, same data, different approaches to innovation.

Weather is increasingly becoming part of the promotional landscape. Explore notions of “appropriateness” and balance when brands message during extreme weather situations and consider location based services that allow brands to offer weather-related ads with similar services that enable people to avoid extreme weather conditions.

This session will also discuss how to continue to incorporate legacy communication channels into a digital strategy. As weather-related information continues to pivot towards digital, it’s essential to ensure that less connected consumers still have access to vital information. Bridging the gap between early and late adopters – an important consideration for all companies making the pivot.

Chapter

Morning: Cause

Speakers

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Rising to the Experience

Date: Day 1 - October 16

Time: 12:00 PM

The concept of a dedicated departments for marketing, customer service, and loyalty are becoming obsolete. The new customer experience is a holistic, relationship-oriented approach that recognizes that previously disparate corporate functions need to work as one in order to create a more human-friendly organization – for both employees and customers.

Chapter

Morning: Cause

Speakers

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Digital Consumer Influence and Advocacy

Date: Day 1 - October 16

Time: 12:45 PM

Where loyalty or dissatisfaction is expressed. Uncover the motivations behind recommendations, learn what drives your brand advocates, how to measure their impact, deal with negative feedback and harness their power to influence and dominate your sector.

Chapter

Morning: Cause

Speakers

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Networking Lunch

Date: Day 1 - October 16

Time: 01:10 PM

Chapter

Networking Lunch 1


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The 21st Century Brilliant Factory

Date: Day 1 - October 16

Time: 02:00 PM

Imagine a factory that never stops and is constantly re-inventing itself to continuously improve products and how they are made. That is the essence of GE’s vision for the Brilliant Factory. This factory will enabled by a digital thread that marries virtual tools with physical tools and connects every part of the manufacturing supply chain from product designers to workers on the factory floor. It will employ new technologies like 3D printing and crowdsourcing that revolutionize product designs and speed up development timelines to commercialize them faster. We will discuss how GE is implementing this vision across its 400 factories globally and even more broadly, how manufacturing itself will be transformed as “Big Iron” meets “Big Data.”

Chapter

Afternoon: Effect

Speakers

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IBM

Date: Day 1 - October 16

Time: 02:45 PM

Chapter

Afternoon: Effect


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Artificial Intelligence – Humans Need Not Apply

Date: Day 1 - October 16

Time: 03:15 PM

Many futurists feel that by 2025 AI and Robotics will be ubiquitous. From self-driving cars to virtual personal shoppers to gardening and home cleaning robots, the technology will exist to automate many human tasks.

Explore the positive and negative impacts for consumers, brands, jobs, education, agriculture and society at large when you join the Pew Internet’s Aaron Smith and distinguished panelists to dissect the results of their latest survey and discuss a new world where labor is no longer the foundation of the economy.

Chapter

Afternoon: Effect

Interviewer

  • Chitra Nawbatt

  • Speakers

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    Networking Break

    Date: Day 1 - October 16

    Time: 03:45 PM

    Chapter

    Afternoon: Effect


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    Leadership and the New Management System

    Date: Day 1 - October 16

    Time: 04:00 PM

    Can a corporation function with no managers & no job titles? Holacracy, a radical self-governing system employed by Zappos among others is designed to overcome administrative drag in agile organizations through an efficient distribution of power. Join us as we explore why a growing number of organizations are exploring the concept and what your organization can learn.

    Chapter

    Afternoon: Effect

    Speakers

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    Digital Supply Chain

    Date: Day 1 - October 16

    Time: 04:40 PM

    Chapter

    Afternoon: Effect


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    Conference Adjourns

    Date: Day 1 - October 16

    Time: 05:10 PM

    Chapter

    Afternoon: Effect


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    Registration, Breakfast & Morning Networking

    Date: Day 2 - October 17

    Time: 08:30 AM

    Chapter

    FastDay2


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    Welcome and Chair’s Opening Address

    Date: Day 2 - October 17

    Time: 09:15 AM

    Chapter

    Morning: Buy


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    Society in Beta – The MTV Millennial Study

    Date: Day 2 - October 17

    Time: 9:30 AM

    Chapter

    Morning: Buy

    Speakers

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    Internet 2020

    Date: Day 2 - October 17

    Time: 10:15 AM

    The internet in 2020 is private, mobile, and governed by context. Used not only by people but also machines, devices and components who will become both contributors to – and beneficiaries of it. What happens to people’s behavior when the internet is everywhere? learn how new social and cultural divides will emerge, how deeply education and commerce will be disrupted, and how a different mix of companies and organizations will emerge to influence the Internet.

    Chapter

    Morning: Cause


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    Social Helping to Win the Hearts & Minds of Digital Consumers

    Date: Day 2 - October 17

    Time: 10:45 AM

    According to a recent Oracle global study, respondents nearly unanimously sang the praises of becoming a social business. It’s not hard to understand why. Social has become a preferred method of communication for consumers. And businesses are realizing the many benefits of social including actionable insights, better service, driving sales and creating better customer relationships. When executed right, social can help win the hearts and minds of digital consumers. At General Motors, the customer is their compass—and social plays a pivotal role. Join General Motor’s Mary Henige and Meg Bear of Oracle Social as they discuss GM’s social business strategy and how social technology plays a critical function across GM’s customer experience. nd desires.

    Chapter

    Morning: Buy

    Speakers

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    Networking Break

    Date: Day 2 - October 17

    Time: 11:30 AM

    Chapter

    Morning: Buy


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    The Evolution of Media Interaction

    Date: Day 2 - October 17

    Time: 12:00 PM

    The new digital consumer continues to rapidly evolve and integrate its pattern of media consumption. From “binge watching” shows to “live tweeting” series finale’s to online forums and digital fan fiction. Discover what this means for the consumer, the producers and authors of content as well as for brands.

    Chapter

    Morning: Buy

    Interviewer

  • Mike Edelhart

  • Speakers

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    Networking Lunch

    Date: Day 2 - October 17

    Time: 12:45 PM

    Chapter

    Networking Lunch 2


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    The Zero Moment of Truth – From Discovery to the Digital Research & Selection of Products and Services

    Date: Day 2 - October 17

    Time: 01:30 PM

    Whether you like it or not, your prospects draw from a plethora of information, data, influencers and attenuators to narrow down their selection of product and brand. The traditional sales funnel has been pushed aside with shocking speed.

    In this session you’ll obtain insight into the research and selection process of modern digital consumers, learn what questions they have, where they turn to find trusted answers, intentcasting, the role of Youtube and other networks and how your role needs to adapt so that you remain relevant, gain their trust, win their business and obtain their influence

    Chapter

    Afternoon: Own

    Speakers

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    The First and Second Moments of Truth – The Digital Purchase and Beyond

    Date: Day 2 - October 17

    Time: 02:00 PM

    Join us as leading theorists and cutting edge brands show you how your organization can reach cross-platform, multi-screen, highly mobile customers at the first moment of truth – during the purchase

    Then follow the consumer through their post-purchase behavior. Does the digital customer review, or share the details of the purchase? How can receipts, confirmations and shipping info become part of the experience? How can the ability to adjust or cancel an order online be an opportunity for the retailer? Are shipping & delivery methods important? How is packaging evolving in the digital age and what of the new experience of “unboxing.”

    Chapter

    Afternoon: Own

    Speakers

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    Ultimate Moment of Truth – Digitally Sharing the Experience

    Date: Day 2 - October 17

    Time: 02:45 PM

    Ultimate Moment of Truth, that moment where people who convert an experience into discoverable content in any one of the countless social platforms people use to stay connected these days. And in this connected economy, the Ultimate Moment of Truth, or UMOT, becomes part of the next persons purchasing decision.

    In addition to web sites, landing pages and corresponding SEO and SEM strategies, businesses now must consider how to create real-world experiences that aren’t just meaningful or remarkable, but also shareable. The future of brands now lies in how these experiences are designed. Marketers must begin to architect, foster and optimize positive experiences in each moment that’s native to each screen, efficient in steps, and tied to desirable outcomes.

    Chapter

    Afternoon: Own

    Speakers

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    Networking Break

    Date: Day 2 - October 17

    Time: 03:15 PM

    Chapter

    Afternoon: Own


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    Maintain (CRM vs. VRM)

    Date: Day 2 - October 17

    Time: 03:30 PM

    Increasing numbers of products are being built with communication tools that enable the user/owner to obtain maintenance and other feedback. With the advent of the Internet of Things, having ones car and home transmit data to your personal cloud will become increasingly commonplace.

    What opportunities are there for your brand to become part of the conversation for this stage is where loyalty is crystallized.

    Chapter

    Afternoon: Own

    Speakers

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    The Personal Pivot : Al Roker’s Digital Journey

    Date: Day 2 - October 17

    Time: 04:15 PM

    The weather isn’t half of it. Nine time emmy winner Albert Lincoln “Al” Roker, Jr heads a multi-media production company dedicated to producing original, award winning, factual-based TV programs. In addition, Al Roker Entertainment creates branded entertainment commercials, EPK’s, PSA’s, digital storytelling, corporate and training videos, online-only content, and fully integrated video and social media campaign creation and activation.

    In this exclusive Pivot interview, learn how Al and his organization are embracing digital technology in order to shift away from traditional and incumbent legacy television channels in order to increase their relevance in the brave new digital world of MCNs, YouTube Stars and more.

    Chapter

    Afternoon: Own

    Interviewer

  • Brian Solis

  • Speakers

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    The Fifth P of Marketing, “People” – Completing the Loop by Changing the Conversation – The Future of Experience

    Date: Day 2 - October 17

    Time: 04:45 PM

    Brands have a far more narrow connection with their customers than many realize. Savvy marketers understand that they are not battling with category competitors, rather they are competing for attention with a consumers “whole life”.

    The journey from product-centric marketing to human-centric marketing is the Digital Customer Experience.

    Chapter

    Afternoon: Own

    Speakers

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    Chair’s Closing Remarks & Conference Conclusion

    Date: Day 2 - October 17

    Time: 05:15 PM

    Chapter

    Afternoon: Own


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