The 2014 Conference Agenda is still under development. Please check back regularly for updates and confirmed speakers.

2013 Agenda | View Speakers


Time Session Title Chapter Speaker Interviewer
8:00 AM Huffington Post Breakfast: Brands as Newsrooms
8:00 AM SMAC’s Exclusive Social Week 2013: Breakfast & Panel
10:05 AM Understanding the Future of the Web: It’s Cards Everywhere
10:05 AM pivot TV: It’s Your Turn
10:05 AM Creating Smart Content Informed by Data: PBS & Magnet Media
10:30 AM Building Brand Ambassadors & Monetizing Interactive Content
10:35 AM How to Socialize in the Social Era: A Panel Discussion
11:00 AM The Rise of Integrated Experiences
11:15 AM A Conversation About the Impact of Technology on Media and Society
11:35 AM Rapid Innovation and The Resilient Organization
11:50 AM Integrated Experiences and the Mobile Shopper: A Research Report
12:05 PM Special Announcement
12:15 PM The Relationship Economy: Behavior as Investment
12:30 PM 3D: Building the Maker Economy
12:45 PM Kool Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign
12:45 PM Building the Social Powered Brand: Turning Social Data Into Competitive Advantage
12:45 PM Native ads – Harmonious content marketing, or deceptive marketing trickery?
1:45 PM Special Announcement
2:00 PM The Measurement Manifesto
2:35 PM Anametrix Studio Session
4:35 PM The Future of Marketing Advocacy
3:15 PM Break
3:30 PM Inside the Co-creation of Brands
3:45 PM Mobile and The Heart of The New Customer Journey
4:00 PM Integrated Experiences: Auto
4:15 PM Integrated Experiences: Sports
4:30 PM Integrated Experiences: Retail
4:45 PM So Long Sundance: The New Digital/Social Market for Indie Movies
5:00 PM Transformation of the TV Audience Relationship
5:15 PM The Future of Storytelling in a Digital Era
5:30 PM The New Patronage: Building a Career
5:45 PM Gaping Void: A Visual Vivisection of Pivot
6:00 PM Live Performance
8:30 AM Brian’s Day-2 Kickoff
8:40 AM Innovate or Die! A Fireside Conversaton
9:00 AM Special Announcement
9:10 AM Making the Dinosaur Dance: Internal Social Transformation
9:25 AM Vox Pop: Employee Ambassadors and Marketing Power
9:40 AM Inside Out: Innovation Internally to Innovate Externally
9:55 AM The Content Conundrum: Are Ads Passe or Still Fundamental?
10:10 AM Influence, Storytelling and the New Role of Content for Brands
10:25 AM Measuring Content: The Time is Now
10:40 AM Break
10:50 AM A Conversation about the Convergence of Media
11:05 AM The NY Times: From Print To Web To the Internet of Things
11:20 AM The Connected Generation: Starling Research Into What Younger Millenals Love and Why
11:35 AM Big Data’s Transformative Power for Business and Society
11:50 AM Special Announcement
12:00 PM Privacy v Loyalty: Showdown at the Big Data Corral
12:15 PM Present Shock: Why Your Efforts to Stay in RealTime Keep You Trapped in Yesterday
12:35 PM Provocation Report & Actions
12:40 PM Where Do We Go From Here?

Day 1 | Oct 15

Day 1 | Oct 15

Pivot 2013′s Theme is The Total Digital Experience. Social, abeted by Mobile, represents a fundamental new force is business. It derives from the deep shift in human behavior that has arisen from the current Digital Revolution, the first to bring forward tech that has a truly human face. The responses to Social shift can’t be siloed. The Social Revolution touches every aspect of life, and so, every aspect of business. From emerging new economies, to multi-layered experiences, to transformed media and a clarion call for action, Pivot Day One delves deep into the ever-changing heart of Social Business for today, and even more importantly, for the year ahead.

Breakfast

Targeted Content Sessions

Targeted Content Sessions

Pivot features a small, select set of invitation-only seminars in the morning before the Conference begins. These 20-person gatherings can focus in more deeply on specific challenges facing Social Business Leaders today. The Pivot 2013 Target Content Sessions are listed below.

Time Session Title Speaker Interviewer
10:05 AM Understanding the Future of the Web: It’s Cards Everywhere Linda Holliday
Saul Hansell
10:05 AM pivot TV: It’s Your Turn Evan Shaprio
Kent Rees
John Arianas
10:05 AM Creating Smart Content Informed by Data: PBS & Magnet Media Drea Bernardi
Matthew Graham
Megan Cunningham

The Total Digital Experience

The Total Digital Experience

Social is not a parsable item, contained in a neat slice of the organization. Rather, Social is a deep change in human behavior that recolors every aspect of business. Social must be integrated everywhere; boundaries cannot hold. This demands a new Total Digital Experience, that allows for change to happen where it must, because it must.

Time Session Title Speaker Interviewer
11:00 AM The Rise of Integrated Experiences Brian Solis
11:15 AM A Conversation About the Impact of Technology on Media and Society Anil Dash
Brian Solis

Economies of Scale

Economies of Scale

Social has unlocked who new forms of economic interplay among people. Sharing is now an action of power. Consumers can now co-create the products they buy alongside their manufacturers. Shared purpose is emerging as a powerful brand attribute. All these shake up the musty bones of economics and point toward a human-powered commerce of the future.

Time Session Title Speaker Interviewer
11:35 AM Rapid Innovation and The Resilient Organization Scott Hebner
Kare Anderson
11:50 AM Integrated Experiences and the Mobile Shopper: A Research Report David Rogers
12:05 PM Special Announcement
12:15 PM The Relationship Economy: Behavior as Investment Jeremy Waite
Richard Margetic
Ted Rubin
12:30 PM 3D: Building the Maker Economy Bre Pettis
Brian Solis

Lunch Summit

Lunch Summit

At midday, Pivot attendees get to choose which of three companies to join for lunch and learning. Pivot Lunch Time Workshops feature rich presentations on critical topics facing Social Business Leaders today. We split the Pivot auditorium, like Gaul, into three parts. Grab your lunch, pick your seats and select the headphones for the session of your choice and you’re in!

Time Session Title Speaker Interviewer
12:45 PM Kool Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign David Guy
Nick Cavet
Tiffany Tamplin
12:45 PM Building the Social Powered Brand: Turning Social Data Into Competitive Advantage Patrick Morrissey
Shree Dandekar
12:45 PM Native ads – Harmonious content marketing, or deceptive marketing trickery? Ari Paparo
Lisa LaCour
Tony Haile
1:45 PM Special Announcement Mike Edelhart

Provocations:
From Thoughts to Actions

Provocations:
From Thoughts to Actions

Enough chatter, it is time for action! This year we will collaborate with Pivot’s unique and powerful audience to address, decode and delineate a real world response to one of the deepest issues in Social. It won’t be like anything you’ve experienced before.

Time Session Title Speaker Interviewer
2:00 PM The Measurement Manifesto Pedro Laboy
Ulla Engestrom
Tony Haile
Apu Gupta
Jeff Jarvis
3:15 PM Break

Rise of Integrated
Experiences

Rise of Integrated
Experiences

Saying experiences must be integrated for a Social era is one thing, doing it is something else again. Here, a series of unfettered field reports from senior executives who are actually making integration work, and payoff, for some of the biggest companies on Earth.

Time Session Title Speaker Interviewer
3:30 PM Inside the Co-creation of Brands Dan Lyons
Jason Harris
Paul Marcum
3:45 PM Mobile and The Heart of The New Customer Journey Alex Moazed
Patrick Albano
Brian Solis
4:00 PM Integrated Experiences: Auto Rebecca Harris
Brian Solis
4:15 PM Integrated Experiences: Sports Manish Jha
Brian Solis
4:30 PM Integrated Experiences: Retail Jay Curley
David Rogers

Entertainment in the
Social Era

Entertainment in the
Social Era

Pundits have been saying “the audience is in charge” since the infancy of Social. But now we are beginning to see the truths behind that shibboleth. Battlefield updates from leaders on the edge of movies, music and storytelling.

Time Session Title Speaker Interviewer
4:45 PM So Long Sundance: The New Digital/Social Market for Indie Movies Ted Leonsis
Rick Allen
Mike Edelhart
5:00 PM Transformation of the TV Audience Relationship Rich Riley
Jesse Redniss
5:15 PM The Future of Storytelling in a Digital Era Neal Stephenson
Mike Edelhart
5:30 PM The New Patronage: Building a Career The Skins
Brian Solis
5:45 PM Gaping Void: A Visual Vivisection of Pivot Hugh McLeod
6:00 PM Live Performance The Skins

Studio Sessions

Studio Sessions

In addition to the Main Stage, Pivot features a live Streaming Studio. This TV-like second stage holds a separate set of interviews, demos and discussions from Pivot participating companies. These sessions are active when the main stage is dark. Pivot’s extensive live streaming audience seems Studio Sessions on their screens when there is no main stage content. Pivot Conference attendees will see Streaming Sessions on screens around the hall during breaks, lunch and other times. On-site attendees can also request to be part of the live studio audience for a streaming session.

Time Session Title Speaker Interviewer
10:30 AM Building Brand Ambassadors & Monetizing Interactive Content
2:35 PM Anametrix Studio Session
4:35 PM The Future of Marketing Advocacy

Day 2 | Oct 16

Day 2 | Oct 16

Leading organizations–and society as a whole–must ready themselves for the Social/Mobile/Digital future. How can companies become future-ready? Leading brands know they must innovate, but precisely what does that mean in the practical world of business? How can a company change everything and still keep the lights on? And what will be the impacts of Social on how we live, love, govern ourselves in the longer term? What will this Revolution mean for how people seek each other, shop, entertain and educate themselves? How can we humans, designed by nature, to change slowly over eons, deal with this accelerating hyper-change? And what will its impact be, downstream, on common concepts like privacy and property rights and even on the fate of nations? These are the serious issues we confront on Pivot Day 2.

The Future-Ready
Organization

The Future-Ready
Organization

Everything is changing, so how can a major organization ally itself with the increasingly Social/Mobile/Digital future? How can a company be resilient, innovative, open, flexible, transformative, and still get the essential work done every day?

Time Session Title Speaker Interviewer
8:30 AM Brian’s Day-2 Kickoff Brian Solis
8:40 AM Innovate or Die! A Fireside Conversaton Kevin Lee
Noel Lee
Brian Solis
9:00 AM Special Announcement
9:10 AM Making the Dinosaur Dance: Internal Social Transformation Doug Dundas
Susan Davison
Andy Jankowski
9:25 AM Vox Pop: Employee Ambassadors and Marketing Power Phoebe Venkat
Sabrina Stoffregen
Maria Ogneva
9:40 AM Inside Out: Innovation Internally to Innovate Externally Dana Williams
David C Edelman
Mark Burgess

The Content Conundrum

The Content Conundrum

It’s a story, it’s a targeted ad, no it’s Super Content! On the face of it, delivering just the right content to just the right person and just the right time is a Elysium for marketing. But, for all its new flexibility and utility, is content really the end-all, be-all of marketing? Or do ads still have their place? And where does content stand against influence and other forms of interpersonal recommendation.

Time Session Title Speaker Interviewer
9:55 AM The Content Conundrum: Are Ads Passe or Still Fundamental? John Conway
Michael Scafidi
Peyman Nilforoush
Sam Decker
10:10 AM Influence, Storytelling and the New Role of Content for Brands Gretchen Ramsey
Peyman Nilforoush
Rob Harles
10:25 AM Measuring Content: The Time is Now Jonathan Lister
Brian Solis
10:40 AM Break

Outside In: Social Business
and Society

Outside In: Social Business
and Society

The impact of Social doesn’t stop at the corporate gates. Social changes everything, and that includes the way people interact in society, how governments rise and function, and how we recognize and address care issues of culture and commerce. Some short talks on long thoughts.

Time Session Title Speaker Interviewer
10:50 AM A Conversation about the Convergence of Media Pete Cashmore
Brian Solis
11:05 AM The NY Times: From Print To Web To the Internet of Things Michael Zimbalist
Martin Nisenholtz
11:20 AM The Connected Generation: Starling Research Into What Younger Millenals Love and Why Jillian Curran
Leslie Mallek
Brian Solis
11:35 AM Big Data’s Transformative Power for Business and Society Rayid Ghani
Umang Shah
Martin Nisenholtz
11:50 AM Special Announcement
12:00 PM Privacy v Loyalty: Showdown at the Big Data Corral Simon Talling-Smith
Esther Dyson
12:15 PM Present Shock: Why Your Efforts to Stay in RealTime Keep You Trapped in Yesterday Douglas Rushkoff
12:35 PM Provocation Report & Actions Jeff Jarvis
12:40 PM Where Do We Go From Here? Brian Solis

Studio Sessions

Studio Sessions

In addition to the Main Stage, Pivot features a live Streaming Studio. This TV-like second stage holds a separate set of interviews, demos and discussions from Pivot participating companies. These sessions are active when the main stage is dark. Pivot’s extensive live streaming audience seems Studio Sessions on their screens when there is no main stage content. Pivot Conference attendees will see Streaming Sessions on screens around the hall during breaks, lunch and other times. On-site attendees can also request to be part of the live studio audience for a streaming session.

Time Session Title Speaker Interviewer
10:35 AM How to Socialize in the Social Era: A Panel Discussion

Speakers


Gretchen Ramsey VP, Strategy, Tenthwave

Managing the reputations of hundreds of organizations, including branding powerhouses The J.M. Smucker Company, MasterCard, and Bristol-Myers Squibb

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Rob Harles Global Head of Social Media , Bloomberg LP

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Kevin Lee CEO, SOL Republic

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Neal Stephenson Snow Crash, Cryptonomicon, Cyberpunk Author

Neal Stephenson is the author of the novels Reamde; Anathem; the three-volume historical epic the Baroque Cycle (QuicksilverThe Confusion, and The System of the World); CryptonomiconThe Diamond AgeSnow Crash, which was named one of Time magazine’s top one hundred all-time best English-language novels; and Zodiac. He is also the author of In The Beginning . . . Was the Command Line, a treatise on cyber-culture that was startlingly prescient when published in 1999, and is still eerily resonant more than a decade later.  He lives in Seattle, Washington.

 

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The Skins ,

The Skins are an infectious Brooklyn-based rock band consisting of siblings Bayli, Reef, and Kaya Mckeithan, along with friends and dueling guitarists Daisy Spencer and Russell Chell. Although they range in ages from 14-19, The Skins play like old pro’s, offering a soulful interpretation of rock that today’s audiences crave, while proving that age doesn’t matter!

Their self-titled EP, The Skins, has been receiving rave reviews since its release in January 2012, creating buzz from countless blogs and radio stations. Their first in-studio music video recorded by Wreckroom Records (Brainchild of actor Adrian Grenier) received over 10,000 views in its first week on youtube and continues its steady rise each day (http://wreckroom.tv/).

The Skins have played two sold out tours supporting the UK band The Heavy, one from New York to Los Angeles and another two-week tour in France. They were fan favorites at both the 2013 CMJ and SXSW festivals. The Skins’ licensing work has included the use for the Australian World Open on ESPN and Cinemax, which has licensed the song “Dead Hands” (off of their upcoming full-length album) for an eight-week ad campaign.

The Skins have garnered much major and independent label interest lately, so If you are fortunate enough to catch one of their live performances, get ready to be blown away and save your ticket so you can prove that you saw them before they made it big.

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Jason Harris President & CEO, Mekanism

President and CEO of the award-winning creative agency Mekanism, Jason works closely with brands to create shareable and provocative campaigns that engage audiences. Under his leadership, Mekanism was twice named an Advertising Age “Small Agency of the Year” and has been profiled by the New York Times, Fast Company and ABC’s “Nightline.” Harris is on the board of directors for Advertising Week and an advising member of the Brand 50. His methods have been covered and studied by Harvard Business School.

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Sabrina Stoffregen Director of Intel Ambassadors , Intel

Sabrina Stoffregen, Director of Intel Ambassadors, joined Intel in 1997. The Intel Ambassador team is chartered with building Intel brand loyalists internally and externally. Intel Ambassadors are the voices of our unified brand story that reveals to the world what we stand for and why they should care. Intel believes that our employees are our best brand advocates. We know that engaged employees who successfully represent the company brand provide a competitive advantage and impact the bottom line.

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Umang Shah Director, Social Strategy, Walmart

Umang Shah is the Director of Social Strategy for Walmart, where he responsible for leveraging technology to help protect, manage, and improve the Company’s reputation. Prior to this, he led Social Media efforts for Microsoft, focused on Small and Medium Businesses. Umang has had a diverse technology-driven marketing career, including launching innovative Customer Marketing programs for Xerox, BEA Systems, and VMware and founding Cubed Consulting, which providesintegrated marketing services to startups and emerging businesses.

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Leslie D’Arcy Mallek Vice President of Ad Sales Research, MTV

Leslie Mallek is the Senior Director of Ad Sales Research at MTV, the cultural home of the millennial generation. In her role, Leslie partners with MTV’s top advertisers to build multiplatform strategies serving consumers of the future through MTV’s custom research and proprietary insights.

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Pete Cashmore CEO, Mashable

Pete Cashmore is the founder and CEO of Mashable, the leading source of news, information & resources for the Connected Generation.

Pete founded Mashable in 2005 in Aberdeenshire, Scotland when he was 19. His passion for sharing how web tools and social networks were transforming human interactions and reshaping cultures drove him to create what would become Mashable.

Mashable’s 25 million monthly unique visitors and 11 million social media followers have become one of the largest, most engaged online communities. Mashable has been named a must-read site by both Fast Company and PC Magazine and is ranked as the most influential media outlet by Klout.

Pete was named one of Time Magazine’s 100 Most Influential People in 2012. He was featured on Forbes 30 under 30 list, named one of Ad Age’s 2011 influencers, and was named a Young Global Leader by The World Economic Forum.

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Sam Decker CEO, Mass Relevance

Sam Decker is Co-Founder and CEO of Mass Relevance, a social engagement platform that discovers, filters, and displays real-time content anywhere.  Prior to Mass Relevance, Sam was founding Chief Marketing Officer at Bazaarvoice, the leader in Software as a Service (SaaS) social commerce technologies serving over 1,000 brands, where he was responsible for building the company’s brand, products and platform.

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Andy Jankowski Founder, Enterprise Strategies

Andy is an Enterprise Social Media researcher, advisor and public speaker. During the last 16 years he has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and Oracle. He is a career long student of enterprise communication and collaboration and loves sharing what he has learned. Andy is a frequent conference speaker and an avid road cyclist. He enjoys connecting people and dots.
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John Arianas EVP of Advertising Sales and Partnerships, Pivot TV

John Arianas is Executive Vice President, Advertising Sales and Partnerships for pivot. He is responsible for assembling and managing a team accountable for advertising sales and media partnerships for the network and TakePart.com.

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Susan Davison Director, Employee Communications, Kraft Foods Group, Inc.

Susan Davison is Director of Employee Communications for Kraft Foods. Susan is responsible for leading Kraft’s internal communications team and developing strategies to reach the company’s 23,000 employees. As part of Kraft’s goal to re-make a 110-year-old company, Susan and her team are re-making employee communications. In early 2013, they launched the company’s first major internal social network, significantly changing the way employees at Kraft communicate. Breaking down silos, engaging employees and encouraging two-way conversations are all part of Kraft’s cultural transformation.

Susan has been with Kraft for 13 years. She has been responsible for developing communications strategies for corporate and brand public relations, internal communications and charitable giving programs. Susan was also the company’s lead spokesperson. In 2006, Susan assumed the role of Director, Global Community Involvement. She managed the company’s international charitable contributions programs. Since that time, Susan has held various positions within the Corporate Affairs group managing the company’s corporate website, health and wellness communications, issues management, operations communications and product recalls.

Susan is a graduate of the University of Waterloo with a Bachelors of Arts degree,

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Noel Lee CEO/Head Monster, Monster Products

Noel Lee serves as President and Executive Head of Monster Cable Products, Inc. Mr. Lee founded Monster Cable Products, Inc. in 1979. Mr. Lee serves as Member of the Board of Industry Leaders at Consumer Electronics Association. Mr. Lee served as an Engineer of Lawrence Livermore Laboratory at Livermore, California from 1972 to 1975. In 1972, he graduated from California Polytechnic State University, San Luis Obispo with BS degree in Engineering.

 

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Megan Cunningham CEO, Magnet Media

Megan Cunningham is the Founder and CEO of Magnet Media, an award-winning content marketing solutions provider and next-generation digital video studio. She began her career in production for PBS, HBO, Nickelodeon, and MTV, moving to Virtual Media in 1997 where she worked in TV and film, including projects with Oprah and Woody Allen.

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Drea Bernardi Director of Content Originals, Magnet Media Films

Drea Bernardi serves as Director of Content Development for Magnet Media Originals. She previously headed up content creation and digital strategy for Mario Batali LLC and his Via Alta Productions.

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Nick Cavet Strategy Director at VSA Partners, Founder, Vendori

Nicholas Cavet is Strategy Director at VSA Partners, a Design and marketing innovation firm located in Chicago. Nicholas is responsible for digital and social strategy across the Kraft Foods beverage unit including Kool-Aid, Crystal Light, Country Time and Tang.
Prior to joining VSA Nicholas was a Senior Strategist at 360i where he led strategy for a variety of CPG brands including Kraft Singles, Kraft Natural Cheese, Cracker Barrel, Philadelphia Cream Cheese, Tassimo and Hot Wheels. In 2012 Nicholas was named Yushu Sho after placing 2nd in a global strategy competition open to Dentsu Network’s 20,000 employees.
Nicholas is currently developing Vendori, a vendor management and discovery platform for brands and agencies. Nicholas holds a Bachelor of Science in Computer Science from James Madison University.
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Hugh McLeod Founder & Creative Director, gapingvoid

gaping­void was founded by Hugh McLeod and Jason Korman (CEO) to affect change in business and business culture, using my distinct style of art.

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Ari Paparo Senior Vice President, Product Management, Bazaarvoice

Ari Paparo is the SVP of Product Management for Bazaarvoice, a publicly traded SaaS company that enables ecommerce retailers and brands to better connect to their consumers. Formerly, he was the Director of Product Management at Google’s DoubleClick business and the head of product management for AppNexus. Ariis well known in the online advertising community for his authorship of the VAST (Video Ad Serving Template) specification for online video and his development of an online gross ratings point (GRP) model for Nielsen. He is a frequent contributor to AdAge.com and other industry publications as well as a speaker at advertising industry conferences.

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Jesse Redniss SVP Digital, NBCUniversal

Jesse Redniss is senior vice president, digital, for USA Network where he spearheads the channel’s Social TV initiatives, technology innovations, monetization strategies and content development for its digital properties.  He is also responsible for expanding successful network executions to other NBCU properties with a focus on gaming.

With his vision and leadership, and the help of the USA digital team,  Redniss has firmly established the channel as a trailblazer on several fronts: defining SocialTV and demonstrating best practices with the creation of Character Chatter, the network’s proprietary SocialTV messaging platform; creating USA Anywhere, the network’s second screen companion app; applying gaming mechanics site-wide as best exemplified by the award winning Club Psych; expanding the broadcast narrative off-channel via transmedia storytelling like the award winning graphic novel “Burn Notice: A New Day”; and launching standalone social games, such as “Psych’s” HashTag Killer, which recently won the Shorty Award for Best Social Media Campaign for Television.

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Brian Sirgutz SVP, Social Impact , Huffington Post

Brian Sirgutz is Senior Vice President of Social Impact at AOL/Huffington Post Media Group, where he leads all aspects of the company’s impact content and engagement strategy. Brian created the Impact, Education, TEDWeekends and Good News verticals that reach over 20 million people on a monthly basis and is leading the development of social impact-related business and product development innovations on the Huffington Post’s platform. Prior to this he was a founding member and President of Causecast, a pioneering firm specializing in social impact technology platforms. Brian also is an advisor to the Desmond Tutu Peace Foundation.

 

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Kent Rees EVP of Marketing , Pivot TV

Kent Rees is Executive Vice President, Marketing, Scheduling and Operations at pivot, Participant Media’s new cable network that launched on August 1, 2013.  Kent brings to Participant and pivot more than 15 years of creative and marketing experience in television and digital platforms.

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David Guy CEO, LoudDoor

David Guy is the Chief Executive Officer of LoudDoor LLC. He is responsible for developing and leading the execution of the firm’s strategy to harness the power of LoudDoor’s data to enable brands to win in an increasingly competitive Facebook ecosystem.

Prior to joining LoudDoor, David held senior positions at State Street Bank and PricewatehouseCoopers (“PwC”). David was a partner and led the Consumer Finance Practice at PwC. At PwC he built a practice focused on enabling major financial institutions to gather and analyze the consumer data and behavioral trends in their lending portfolios to more accurately value, price and risk manage financial products. David is a Certified Public Accountant and has a Master of Business Administration from Columbia Business School.

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Peyman Nilforoush CEO, inPowered

Peyman Nilforoush is the Co-Founder and CEO of inPowered. Brands use inPowered’s platform to help people make informed decision by discovering and promoting trusted expert content. A media entrepreneur and visionary, Peyman along with his brother Pirouz previously founded NetShelter in 1999, which became the world’s largest technology property on the web before being acquired by Ziff Davis in 2013. Peyman was named to the 2010 Who’s Who in Business Publishing by BtoB’s Media Business Magazine. He was a recipient of Profit 100’s Young Entrepreneur Award for being the youngest CEO on the list of fastest growing companies. Peyman is a Charter Member of C100, which supports and mentors Canadian entrepreneurs.

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Paul Marcum Director, Global Digital Marketing, GE

As Director, Global Digital Marketing & Programming, Paul Marcum is responsible for creating and delivering the company’s online brand and reputation around the world through a compelling and engaging Web presence, creation/curation of content, and the development of robust paid, earned, & shared distribution strategies.

Joining GE in November 2011, Marcum brought to the role 17 years of experience as a pioneer in digital media and a unique background in marketing, content development and digital distribution including leadership roles at Yahoo!, Sesame Workshop and Modem Media.

Named to AdAge’s “Creativity 50” in 2012, Marcum is a graduate of Northwestern University and lives in New York with his wife, two kids and two labs.

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Patrick Morrissey Vice President of Marketing, DataSift

Patrick Morrissey serves as Vice President of Marketing, responsible for brand and go to market strategy. Previously Patrick was VP of Marketing at Tidemark and prior to that was VP of both vertical marketing and industry ISV and channels at Salesforce.com, delivering more than 10X growth in revenue in less than three years. Patrick was SVP marketing and business development at Savvion (acquired by Progress Software) and VP marketing at Business Objects.

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Lisa LaCour Vice President, Global Marketing, Outbrain

Lisa LaCour is Vice President of Marketing at Outbrain. Lisa previously served as Director of Marketing at fashion and lifestyle brand DailyCandy where she built and managed the company’s first marketing team. Prior to DailyCandy, Lisa led audience development and branding efforts for AOL’s network of content sites. Her Internet career started in Los Angeles where she was responsible for building the online presence for some of the world’s biggest musical acts. Lisa is a New Orleans native currently residing in Brooklyn.

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Tiffany Tamplin Senior Director of Beverages, Kraft Foods

Tiffany Tamplin is a Senior Director of Beverages at Kraft Foods, where her current portfolio includes Crystal Light, Kool Aid and Country Time Lemonade. Beyond managing the Beverage Mixes portfolio, Tiffany led the introduction of both Crystal Light & Kool-Aid into the competitive Liquid Concentrates category. Tiffany is an active senior leader with Kraft’s Digital and Analytics group – pioneering new data capturing technology and guiding other marketers to new means of measuring ROI with an eye to “real time” marketing nimbleness. Tiffany will be hosting a select group of marketers to Silicon Valley in the fall to further Kraft’s goal of leveraging new, digital technologies across all marketing initiatives. In addition to working in multiple categories at Kraft Foods, Tiffany’s professional experiences include time at the Zyman Group where she was a consultant in the strategy practice, collaborating with global Fortune 500 companies. Before returning to Kraft, she worked at Digitas where she was a Group Vice President, leading the Kaiser Permanente account. She has a B.S. in Marketing from American University and an MBA from Cornell University.

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Chris Gorham Covert Affairs, Actor

Boyishly handsome and quietly seductive, this small-screen player became the quintessential crush of dork-loving teens with his nerdy turns on youth-oriented series. He was sweet and sensitive in a recurring role as Jennifer Love Hewitt’s sexually confused boyfriend on Party of Five, and he brought those same qualities to his portrayal of an endearing high-school geek onPopular. A former model who studied acting at UCLA, where he met his wife and Popular costar Anel Lopez, Gorham never lacked for work. But the up-and-comer had to wait a while for his big break, appearing in a string of critically lauded but short-lived shows including Odyssey 5Medical Investigationsand Jake 2.0, in which he played the title character, a mild-mannered computer tech suddenly endowed with superpowers. While he was starring on yet another flop, the sitcom Out of PracticeJake 2.0 creator Silvio Horta approached him about appearing on his new show Ugly BettyOut of Practice getting canceled was Gorham’s lucky break, since it allowed him to take a recurring role as the plucky heroine’s accountant love on Betty. The prolific actor also kept viewers guessing with his starring role on the limited-run mystery series Harper’s Island in 2009, before landing on the USA Network’s action thriller Covert Affairs in 2010.

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Alex Moazed CEO, Applico

Alex Moazed is the founder, president and CEO of Applico, one of the top mobile application strategy, design and development firms in the United States. In this position, Moazed oversees the strategic direction of the company, working to achieve innovative mobile solutions for clients including the Mayo Clinic, Philips Healthcare, Direct TV, General Motors, Price Waterhouse Cooper, Pearson Publishing and AT&T. In addition to client work, Moazed focuses his time on Applico’s people, company value system and culture.

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Saul Hansell Founder and Chief Executive, Sii.TV

Saul Hansell is the founder and chief executive of Sii.TV, a video news startup he developed as an entrepreneur in residence at Betaworks.

He worked at AOL from December 2009 until October 2011. Most recently, he was the Big News Editor for the AOL Huffington Post Media Group. In that role, he supervised the Big News pages on Huffingtonpost.com and pages about news events, people, products, issues and other topics of interest on AOL’s network of sites. This role involved coordinating the work of technology, design, business and editorial teams to expand coverage of key topics, increase user engagement, and attract traffic from search engines and social recommendations. He also developed new ways to present video on Big News pages and helped produce original video for them.

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Evan Shaprio President, Pivot TV

Evan Shapiro joined Participant Media in May 2012 as President of pivot. Evan is responsible for the conception, development, and production of original television programming that will follow the company’s model of commercial and socially relevant entertainment.
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Martin Nisenholtz Internet Media Executive,

Mr. Martin A. Nisenholtz serves as Chief Executive Officer of Center for Communication, Inc. Mr. Nisenholtz was Vice President of New York Times Digital, LLC. He retired from The New York Times Company in January 2012 after almost 17 years with the organization. Mr. Nisenholtz served as Corporate Senior Vice President of Digital Operations of The New York Times Company since February 2005 where he was responsible for the strategy development, operations and management.

 

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Patrick Albano VP, Sales - Mobile, Social & Innovation, Yahoo

Patrick Albano has led Digital Sales and Marketing for some of the world’s largest and innovative media companies. He is currently VP of Social, Mobile & Product Innovation Sales at Yahoo!, leading sales teams responsible for generating revenue by working with marketers and brands to access solutions across Yahoo!’s most innovative platforms.

He was previously VP of Global Sales at Citizen Sports, a social sports start up acquired by Yahoo! in April 2010. While at Citizen Sports, his team developed and sold new marketing solutions that integrated brands within popular Facebook and iPhone/Android applications.

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Pedro Laboy Chief Strategy Officer, Tracx

Pedro Laboy is the Chief Strategy Officer at Tracx, the leading enterprise solution in social media management, analytics and monetization. Before joining Tracx, Pedro was President at Attention, one of the worlds top social media agencies. Prior to Attention, he was founder and chief strategist at Brand Nexus, a social business consultancy.Over his 20-year career he has held similar positions at companies such as Landor Associates, G2 Worldwide Group, and ACA Software Ltd. Pedro also worked as an economist and statistician for the U.S. Bureau of Labor Statistics.

He has published articles and is a frequent speaker at major conferences on the topics of social media, digital technologies, and marketing analytics. Pedro is a member of the Marketing Metrics Council, the American Marketing Association, and the Zyman Institute of Brand Science. He earned an MA in international economics from George MasonUniversity and an MBA from the Ecole Nationale des Ponts et Chaussees in Paris, France. Pedro is fluent in English, Spanish, French and Portuguese and is aformer US Army paratrooper.

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Shree Dandekar Chief Strategist, BI and Analytics, Dell

Shree Dandekar has been at Dell for the past 13 years in a number of roles covering software design, product development, enterprise marketing and technology strategy. Currently, he is Chief Strategist, Business Intelligence and Analytics Strategy responsible for developing and driving the strategy for Dell’s BI solutions.

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Ulla Engestrom CEO, ThingLink

Ulla Engestrom is the founder and CEO of ThingLink, the provider of in-image interactive tools, which enable anyone to transform static images into a navigational surface for exploring rich, relevant content from other websites and social platforms. Since its launch in 2009, Ulla has been responsible for the company’s strategic vision and business development, fundraising, key recruitments and account management. Under her direction, Thinglink has gained more than 3000 publishers, with companies such as Atlantic Records using the platform as a promotional tool for its artists. In addition to Thinglink, Ulla is co-founder of alternative online travel agency, Nopsa Travels; a shareholder in the Finnish cross-media brand Koto Living and a board member of Tapio Wirkkala Rut Bryk Foundation, which maintains a collection of several thousand objects and works of art by designers Tapio Wirkkala and Rut Bryk. At Nopsa Travel Ulla co-created the service concept, managed product development and raised seed funding. Previously, Ulla was the CEO of Social Objects Oy, a Helsinki-based social media incubator, where she managed development projects and consulted design companies in building their social media strategy. As well as being a serial entrepreneur, Ulla has studied for a PHD at the University of Helsinki where the idea of Thinglink was first conceived. She has spent time living in Spain, the UK and US, but as a Helsinki-native now lives and works there at the company’s headquarters.

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Linda Holliday CEO, CITIA

Linda has been at the front edge of new media since that phrase meant “cable TV.” She has cofounded and sold two companies, including Medical Broadcasting Company (acquired by Publicis in 2006), and been central to the success of numerous others. She has launched over 50 new products, many of them for global brands, and continues to leverage her experience (and Wharton MBA) as a Director of the New York Angels, where she invests primarily in digital publishing startups.

 

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Lauri Baker Director, Branded Content , Huffington Post

With over 15 years’ experience in advertising and corporate marketing, Lauri Baker brings an innovative approach to helping brands redefine and effectively market their brand equity. Lauri has spent the past three years at The Huffington Post, working with brands such as IBM, Johnson & Johnson, Cisco, Goldman Sachs, Unilever, eBay, Target and Coca-Cola on award-winning content strategies that go far beyond traditional digital campaigns.

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Michael Scafidi Director of Digital Production, PepsiCo Global Beverages Group

As the Director of Digital Production for PepsiCo Beverages Mike Scafidi heads operations for digital marketing. In addition to brand and customer digital engagement marketing programs Mike manages Pepsi’s CRM and PXP engagement loyalty programs. He manages digital agency and vendor relationships across all beverage brands. Prior to joining PepsiCo Mike lead the global end-user technology practice for Razorfish.

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Jillian Curran Sr. Manager Insights Innovation, MTV

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Michael Zimbalist Vice President, Research & Development Operations , The New York Times

Michael Zimbalist founded The New York Times Company’s R&D group upon joining the Company in 2006 and in 2012 established its New Ventures group to commercialize inventions from R&D. Mr. Zimbalist has also held several operational roles within the Times Company. From 2006 through 2008 he led Boston.com, a regional portal with more than five million monthly users; and from 2009 to 2011 he led UCompareHealthCare, a subsidiary of the Times Company that was sold to MDx Medical in 2011. Mr. Zimbalist is also involved in the Company’s investment activities. He occupies the Company’s observer seat on the board of Betaworks and served in a similar capacity on the board of Brightcove, Inc. In 2012 he was named a Media Maven by Advertising Age.

Previously Mr. Zimbalist co-founded the Online Publishers Association (OPA) and served as its president from 2001 to 2006. Before that he held a variety of senior management positions in digital media at ePod Corporation, E.W. Scripps and ABC Television. He was also a writer/producer at Walt Disney Imagineering. Mr. Zimbalist received a B.A. degree in chemistry and philosophy from Brown University. You can follow him at http://twitter.com/zimbalist.

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Jeremy Waite Head of Social Strategy, Adobe

Jeremy Waite is the Head of Social Strategy at Adobe EMEA. Previously, he held the same role at TBG Digital and prior to that was Head of Social Media for Phones 4u. His experience includes working with FTSE-100 organisations, such as Unilever and Centrica, in addition to well-known brands such as Reebok, MTV, and Kellogg’s. Jeremy is the author of ‘Sex, Brands & Rock ‘n’ Roll’ and is currently writing his next book, ‘Follow Me, I’m Right Behind You’.

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Steve Rubel Chief Content Strategist, Edelman

Steve Rubel is Chief Content Strategist for Edelman – the world’s largest independent public relations firm.
In this role Rubel is responsible for creating and cultivating best practices in content strategy and for piloting innovative media partnerships that blend paid, owned and earned strategies. He serves as a strategic advisor to both the firm’s Executive Committee as well as its clients.
While with Edelman Rubel has served in a number of senior advisory roles. He helped evolve both the firm’s thinking and strategy around the rapid advance of social media and, more recently, disruptions in the broader media landscape.
As part of his remit, Rubel publishes regular reports that are based on in-depth interviews with executives and thought leaders in the media, technology and entertainment industries. He also represents Edelman on the World Economic Forum’s Media, Entertainment and Information Industry Partnership.
Rubel is one of Edelman’s most visible industry thought leaders. He has written a monthly column for Advertising Age since 2006. Further, he was one of the first marketers picked to join the LinkedIn Influencer content network. He is followed by 80,000 on Twitter.
Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. He joined Edelman in 2006 from CooperKatz where he lead some of the earliest social media programs in both consumer marketing (for Vespa) and in corporate reputation (for the Association of National Advertisers).
Rubel is a graduate of Hofstra University and hails from Long Island, NY.

 

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Jonathan Lister VP Sales and Marketing Solutions, North America, LinkedIn

Jonathan Lister oversees the North America advertising sales and operations organization for LinkedIn. His team works with the world’s most widely recognized brands and advertising agencies to help them connect with LinkedIn’s audience of affluent, influential and ambitious professionals. Previously, Lister served as LinkedIn’s Country Manager for Canada where he was responsible for increasing brand awareness and adoption. In this role, Lister focused on driving revenue, building user engagement, strategic partnerships, marketing and general operations.

Prior to his tenure at LinkedIn, Lister worked as Country Manager at Google Canada where he was responsible for creating and executing the business strategy for the region. Over the course of his career, he has held several executive positions including significant stints at AOL where he was the Senior Vice President of Operations at AOL Europe. While there, he was responsible for leading a team of one hundred people across four countries and building AOL’s publishing business in those regions. He was also the General Manager and Senior Vice President of AOL Canada where he oversaw the strategic direction and management of the company.
Jonathan holds a master’s degree in business administration from the University of Toronto’s Rotman School of Management and a bachelor’s degree in literature from the University of Toronto.

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Rich Riley CEO, Shazam

Rich Riley joined Shazam as CEO in April of 2013 with more than 17 years experience as an entrepreneur and leading Internet executive.

Most recently, Riley was EVP Americas for Yahoo! where he was responsible for billions of dollars of revenue and managed a team of thousands, overseeing sales, account management, ad operations, B2B marketing, research and business development across the US, Canada and LatAm. In 2011, Riley was featured by Fortune as one of their 40 Under 40: Ones to watch.

Prior to serving as EVP, Riley held a variety of roles at Yahoo! including MD & SVP of the EMEA Region, SVP of the Small & Medium Business Division as well as corporate and business development roles.

Prior to his more than 13 years with Yahoo, Riley was co-founder and Managing Member of the Internet start-up Log-Me-On.com that developed and patented what is today the Yahoo! Toolbar, which counts hundreds of millions of users and was sold to Yahoo! in 1999. Prior to joining Yahoo! and starting Log-Me-On.com, Riley worked as a Financial Analyst at Donaldson, Lufkin & Jenrette in New York City.

He graduated Wharton with a BSc. in Economics with Majors in Finance and Entrepreneurial Management. He serves on the boards of the Wharton Entrepreneurial Advisory Board, the Swiss-American Chamber of Commerce, the Mayor of Rome’s International Business Advisory Council, and is a Member of the Young Presidents Organization (YPO).

He lives in Connecticut with his wife and four children and is based at Shazam’s New York office.

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Bryan Kramer President + CEO, Purematter Brand Marketing

Bryan has extensive experience in brand marketing with a focus on integrated communications and strategic business planning. Bryan’s leadership as CEO has helped lead his agency through consistent growth over the last 10 years, earning a spot as one of the fastest growing private companies in Silicon Valley. Bryan is very active as a social media strategist with over 100k combined followers, speaker, and featured blogger. Bryan was recently listed as one of the Global Top 50 Social Media CEO by Huffington Post and Kred.

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Richard Margetic Global Social Media Director, Dell

Richard Margetic is the Director of Global Social Media for Dell, currently responsible for Dell’s strategy, governance and presence in social media, cross-segment, cross-platform, around the world. He has been integral to Dell’s social media efforts since 2006 when the company began to use social to expand its direct connections with customers. From their first blogs and wikis to Facebook and Twitter, he has helped shepherd and shape Dell’s social media presence and deliver business impact.

His career has focused on marketing and technology with 18 years’ experience on the web. Prior to Dell, he was a senior managing global web consultant for both IBM and PWC Consulting, launched and managed Microsoft’s Sidewalk office in Dallas and led his own web marketing consulting firm. His career began in developing marketing and business plans for startups that led to a VP Marketing position at Interactive Media Group in the early 90s.

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Karla Ballard SVP , Ogilvy

Ms. Ballard is an appointee to the Federal Communications Commission’s Committee on Diversity in a Digital Age. She also has managed the national broadband adoption campaign aimed at diverse communities and implemented by a coalition of groups including the NAACP, National Council of La Raza, National Urban League, Asian American Justice Center and the League of United Latin American Citizens.

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David C Edelman Co-Leader , McKinsey & Company’s Global Digital Marketing Strategy Practice

David is Co-Leader of McKinsey & Company’s Global Digital Marketing Strategy Practice, based in Boston. His work focuses on helping marketing executives manage the strategy, organization, and infrastructure transformation required to become digital leaders. For the past 20 years  David has worked with companies around the globe on channel strategy, database marketing, online media, and brand strategy. His client experience spans technology, retail, travel, and financial services.

David holds a BA in Economics from Harvard College and MBA from Harvard Business School. He has published numerous articles on topics around digital marketing, brand management and marketing segmentation, including a recent article in the Harvard Business Review titled “Branding in the Digital Age.” David is also a frequent speaker at marketing, digital, and advertising forums including those hosted by the CMO Council, 4A’s, ITSMA, OMMA, and the Conference Board.

David was recently named one of the top 50 smartest people to follow on Twitter by Business Insider with 7K+ followers. He was also just named as one of the top “10 Marketing Influencers on LinkedIn to follow” with over 72K+ followers on LinkedIn.

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Phoebe Venkat Director, Enterprise Social Networking and Communications , ADT

Phoebe focuses on driving initiatives related to employee collaboration, engagement, and culture change using digital and social platforms. She’s big fan of new media – they help us tell our stories in new ways – while remaining a steadfast proponent of handwritten notes and print books.

While she began her career at a small high-tech startup, Phoebe continues to hone her craft at large global organizations such as Johnson & Johnson, Merrill Lynch and Bloomberg. Phoebe served as the first-ever community manager for Tyco’s enterprise social network, a platform that she helped drive the launch and adoption of.

In 2012, Phoebe relocated from New Jersey to Florida to join ADT, the security industry’s top brand in North America, as its director of enterprise social collaboration. In this role, Phoebe is responsible for leading the adoption, community management and communications strategies of ADT’s enterprise social network to help drive employee engagement, innovation and collaboration.

Let’s continue the conversation! Connect with me at www.phoebevenkat.com.

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David Rogers Professor of Digital Marketing , Columbia University School of Business

David Rogers is a globally recognized leader on brands and digital business strategy, known for his pioneering model of customer networks. He teaches digital marketing to executives at Columbia Business School, consults to startups and Fortune 500 companies, is founder of the acclaimed BRITE conference, and is author of three books, most recently, “The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age.” His current research, and next book, focus on why some businesses are able to adapt and survive in an era of constant disruptive change.

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Rayid Ghani Edgeflip: Co-Founder, Obama Campaign; Ex-Chief Scientist

Rayid Ghani is currently at the Computation Institute and the Harris School of Public Policy at the University of Chicago. He is also the co-founder of Edgeflip, an analytics and social media startup that is focused on helping non-profits, advocacy groups, and charities do better fundraising, volunteer recruiting, outreach and advocacy. Previously, Rayid was the Chief Scientist for the Obama 2012 Election Campaign focusing on analytics, data, and technology. Rayid is currently focused on using data, analytics (and other related buzzwords ) for social good, both with Edgeflip and the University of Chicago. In his spare time, Rayid advises several startups and non-profits and speaks at, attends, and organizes academic and industry analytics conferences.

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Esther Dyson Chairman, EDventure Holdings

Esther Dyson is chairman of EDventure Holdings. Her primary activity is investing in and nurturing start-ups, with a recent focus on health care, human capital and aerospace. Overall, she is fascinated by new business models, new technologies and new markets (both economically and politically). From October 2008 to March of 2009, she lived in Star City outside Moscow, Russia, training as a backup cosmonaut. Apart from this brief sabbatical, she is an active board member for a variety of startups. For more information, visit: http://www.edventure.com/

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Maria Ogneva Community Practictioner and Strategist , Salesforce

Maria Ogneva is a community practitioner and strategist. She works at Salesforce, where she guides companies in creating online communities in which employees, customers and partners are happier and more productive. Maria has over a decade of experience in building communities, creating delightful customer experience, and helping companies work at the speed of social. She believes that human-centric technology has the power to help us reach our potential, but only if we act — because small, purposeful moves become movements. You can follow her on Twitter at @themaria, the Salesforce blog or on her blog.

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Apu Gupta CEO & Co-Founder, Curalate

Apu Gupta is the CEO & Co-founder of Curalate, the leading marketing platform for the visual web. Curalate enables brands to measure, monitor, and grow their presence on visual social media sites including Pinterest and Instagram. Curalate is currently in use by over 300 brands including Neiman Marcus, Time Inc, Michael Kors, Gap, and Martha Stewart. Curalate is backed by top-tier venture capitalists including New Enterprise Associates (NEA) and First Round Capital. Prior to Curalate, Apu worked in retail and technology. Apu built the second largest drugstore chain in India as the COO & CMO of MedPlus Health Services, served on the interim management team of Peracon, a provider of software for the commercial real estate industry, and was in sales and marketing roles at WebEx Communications from their Series A financing through their IPO. Apu has an undergraduate degree from the University of Texas at Austin and a MBA from the Wharton School of Business.

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Matthew Graham Senior Director, PBS Digital Studio

Matthew Graham is the Senior Director and founder of PBS Digital Studios, PBS’ network of web-original programs and winner of 5 Webby Awards in 2013. He has more than 15 years of experience in broadcast and online media, entrepreneurship, and business management.

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Ted Leonsis Founder, AOL & CEO, Groupon, Investor & Producer

Ted Leonsis is the founder and chairman of Monumental Sports & Entertainment, which owns and operates three professional sports teams (Washington Capitals, Washington Wizards and Washington Mystics) and Verizon Center. He also serves on the board of governors for the NBA and NHL.

He is a partner is the speed-up capital Revolution Growth Fund II, investing in people and ideas that can change the world. Ted is an investor, a member of the board of directors and co-CEO of Groupon. He also serves on the board of directors at AddThis, American Express and Georgetown University.

In 2008 Ted founded SnagFilms, which enables online audiences to watch, share and support documentary films. SnagFilms grew out of Ted’s experience as a producer of award-winning documentary films, including Nanking, which won Peabody and Emmy awards.

An author and daily blogger at TedsTake.com, Ted published a book, “The Business of Happiness,” which quickly became a bestseller.

A committed philanthropist, Ted is actively involved with numerous charities through the work of the LeonsisFoundation.

After a near 14-year career at AOL, he retired from active management in 2006 and retains the position of vice chairman emeritus.

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Anil Dash CEO, ThinkUp

Anil Dash is the cofounder of ThinkUp, a new startup in New York City which is building an app that makes our time spent online more meaningful. Dash is also cofounder of Activate, a consultancy which helps companies at the intersection of technology and media. He is recognized as one of the earliest and most influential technologists in social media. Described as a “blogging pioneer” by the New Yorker, his site Dashes.com has been running continuously since 1999, acting as a platform for his activism and perspective on technology, policy, pop culture and media. Prior to his current work, Dash has been a columnist for Wired magazine, founded Expert Labs with backing from the MacArthur Foundation to encourage public engagement with lawmakers and the White House through use of social networks, and serves on the board of Stack Exchange and the New York Tech Meetup. Dash also advises a number of startups and non-profits, and takes advice from his wife Alaina Browne and his son Malcolm.

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Manish Jha General Manager of Mobile , National Football League

Manish Jha is the General Manager of Mobile at the National Football League. Previously, he was President and CEO of SkyWeaver. Manish has spent over 20 years in the media business, running startup companies such as SkyWeaver and Vantrix and creating new businesses for ESPN. At ESPN, where Manish spent 16 years, he built the mobile business from scratch and launched ESPN3, ESPN’s pioneering Internet video service.

Manish’s leadership is widely recognized in the industry. He was named one of the “50 most influential people in streaming and technology” by Streaming Magazine in 2002, recognized in 2005 as a “CableFax 100″, named in The Hollywood Reporter’s “Who’s Who in Mobile” in 2006, and cited by The Sports Business Journal as one of the influential sports technology executives of the decade in 2008. In 2009, Korn Ferry and IFFLA named Manish one of the 25 most influential South Asian Executives in Media in the US.

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Bre Pettis CEO, MakerBot

Bre Pettis has led MakerBot as CEO since its beginning in 2009, but has a long history of making things and inspiring others to make things. Prior to co-founding MakerBot, Pettis co-founded the Brooklyn hacker collective NYC Resistor, where MakerBot technology was first created, tested, and proven. He was instrumental in building the first prototypes of MakerBot’s 3D printers, and has become known worldwide as a leading evangelist for personal manufacturing.

In 2006, Bre started the popular “Weekend Projects” video podcast for Make: Magazine, where he taught millions of viewers to make things from pinhole cameras to bicycles to hovercrafts. He also introduced the blog at the popular online handcrafts marketplace, Etsy. Prior to both endeavors, Bre was an art teacher in the Seattle Public Schools system.

Bre is passionate about providing the tools for individuals and organizations to create the world around them. He has spoken publicly about empowering students to solve the problems of the future, and worked behind the scenes to bring professional-quality 3D printing technology into the hands of average consumers.

In 2012, Bre was honored with the Disruptive Innovation Award from the Tribeca Film Festival, for “creating an entire ecosystem for desktop 3D printing.” He has been a highly sought-after speaker and interview subject, gracing the cover of numerous magazines (most recently WIRED), and been a guest on The Colbert Report, and many more.

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Kare Anderson CEO, Say it Better LLC

Kare Anderson is an Emmy-winning former NBC and Wall Street Journal reporter in Europe and the U.S. who now speaks, consults and writes on compelling and connective communication and behavior, profitable partnering, and storyboarding the sequence of “scenes” at people-serving places.

She’s a contributor at Forbes and Huffington Post. Her clients are as diverse as Novartis, GE, American Bar Association, Doctors Without Borders and Salesforce. She has been hired as a communication/branding strategist by 32 start-ups and nine executives.

Anderson was a founding board member of Annie’s Homegrown. Anderson is the co-founder of nine women’s political action committees. Anderson writes the blog, Moving From Me to We and is the author of Moving From Me to WeResolving Conflict SoonerWalk Your Talk and Getting What You Want.

As David Rockefeller Jr. said after hearing her speak, “Kare will forever change how you see yourself and your world.”

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Douglas Rushkoff Media Theorist & Author, Present Shock: When Everything Happens Now

Douglas Rushkoff is the author of Present Shock: When Everything Happens Now, as well as a dozen other bestselling books on media, technology, and culture, including Program or Be Programmed, Media Virus, Life Inc and the novel Ecstasy Club. He wrote the graphic novels Testament and A.D.D., and made the television documentariesMerchants of Cool, The Persuaders, and Digital Nation. He lives in New York, and lectures about media, society, and economics around the world.

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Cheryl Burgess Co-Founder, CEO & CMO, Blue Focus Marketing

Cheryl Burgess,  Author of The Social Employee (McGraw-Hill, August, 2013) Amazon Best Seller, Co-founder,  CEO and CMO,  of Blue Focus  Marketing,  is an award-winning social branding  marketer and speaker with expertise in B2B marketing. Burgess, who Huffington Post called a social media “Passionista,” appears regularly as an expert blogger for AT&T Business Solutions. Blue Focus Marketing won the 2012 MarketingSherpa Reader’s Choice Award for Best Social Media Marketing Blog. She is a member of the Wharton Advertising 2020 Contributor Community and a featured blogger at CMO.com and CEO.com.  Burgess, is a contributor to The Future of Marketing eBook by Michael Brenner, Vice President of Marketing and Content Strategy at SAP. Listed as #25 in a 2013 B2B Social Insights Report: Marketing Executives on Twitter. She is also the winner of four Twitter Shorty Awards in Marketing. In 2011, she cofounded the #Nifty50 Top Men & Women on Twitter Awards. Follow her on Twitter at @ckburgess @SocialEmployee and @BlueFocus.

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Dan Lyons Marketing Fellow, HubSpot

Dan Lyons is an author and longtime technology journalist, and now a Marketing Fellow at HubSpot, a software company in Cambridge, Mass. Dan was the Technology Editor at Newsweek and a technology columnist at Forbes. He’s also known for creating a satirical blog called “The Secret Diary of Steve Jobs,” which he wrote in the persona of “Fake Steve Jobs.”

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Doug Dundas CMO , Marsh Inc

Doug Dundas is the Chief Marketing Officer for Marsh Inc. He has global responsibility for all communications and marketing in the company, including media relations, internal communications, interactive/digital, design, and events.

Mr. Dundas joined Marsh in February 2012. Previously, he ran his own boutique consulting firm, Doug Dundas Communications, which he launched in 2007 to serve financial services firms in the institutional and high-net-worth arena.
Prior to this, he was Managing Director, Head of Investment Marketing and Communications for Citigroup’s Global Wealth Management sector.  He came to Citigroup from Goldman Sachs, having previously worked at McGraw-Hill, Time Inc., and ABC News.

Mr. Dundas studied at Hobart College and the University of California at Berkeley. He holds FINRA Series 7 and 24 securities licenses and an Advanced Certificate from the U.K.’s Wine and Spirits Educational Trust.

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Jay Curley Senior Global Marketing Manager, Ben & Jerry's

Jay Curley is the Senior Global Marketing Manager for Ben & Jerry’s. Jay leads the development and execution of consumer marketing activities in the United States and global digital strategy. These integrated programs bring Ben & Jerry’s progressive three part mission to life in traditional advertising, innovative social media and digital engagements, retail shops, social activism, and live consumer experiences. Prior to joining Ben & Jerry’s, Jay worked with brands like American Eagle Outfitters, Burton Snowboards, and Merrell Footwear as a Senior Account Manager at Jager Di Paola Kemp Design. Jay has a BA in Psychology from Saint Michael’s College and a MBA from Babson College.

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John Conway Vice President, Corporate Marketing , EMC Corporation

John Conway is Vice President, Corporate Marketing, at EMC Corporation, a global $21.7 billion (2012 revenues) leader in enabling businesses and service providers to transform their operations and deliver IT as a service. Fundamental to this transformation is cloud computing.  Through innovative products and services, EMC accelerates the journey to cloud computing, helping IT departments to store, manage, protect and analyze their most valuable asset – information – in a more trusted, agile and cost efficient way.

Conway leads EMC Digital Marketing, empowering the company to engage its target audiences, generate demand, and drive revenue through digital channels. His responsibilities include managing online strategy and experience for EMC’s digital properties, including EMC.com and EMC Mobile, and to simplify online engagement with the company.

During his 19-year career at EMC, Conway has held a number of senior level marketing and communications roles, serving as a lead for Field Communications, Executive (speechwriter) Communications, Branding & Advertising, and Event Marketing. He has helped drive the online evolution at EMC, with a focus on user experience, content, lead generation, and agile development.  Prior to EMC, Conway worked as a journalist for business publications and daily newspapers.

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John Hagel Co-Chairman , Deloitte Center for the Edge

John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth.

Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.

John is the author of a series of best-selling business books, including Net GainNet Worth, Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms. Additionally, he and Center Co-chairman John Seely Brown recently contributed a chapter to Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage (2009) and The Power of Pull (April 2010; 2nd edition December 2012).

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Mark Burgess President , Blue Focus Marketing

Mark is President, Blue Focus Marketing, an award-winning social branding firm.    Winner of the 2012 MarketingSherpa Reader’s Choice Award for “Best Social Media Marketing” blog.

Mark is the co-author of The Social Employee: How Great Companies Make Social Media Work, from McGraw-Hill, featuring success stories on IBM, AT&T, Cisco, Dell, Southwest, and Adobe.  Mark is an instructor for the American Marketing Association, authoring and delivering training series workshops on Integrated Marketing Communications and Content Marketing.  Mark is also an adjunct professor of marketing at Fairleigh Dickinson University. Mark has held executive roles at PwC, McCann and AT&T. An expert blogger on social media topics for AT&T Business Solutions, Mark is ranked 32nd in the world among Top Marketing Professors on Twitter.

 

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Scott Hebner VP, Social Business Solutions , IBM

Scott is responsible for leading the development and execution of Rational Software’s worldwide business strategy, offering management and marketing activities. In this capacity, Scott also manages the organization’s business partner and channel marketing and serves on IBM’s Software Group marketing leadership board which sets direction for the group’s marketing strategy and programs.

Previously, Scott was vice president of ISV & developer relations where he was responsible for IBM’s strategy and programs to more effectively partner with independent software vendors and systems integrators, worldwide.

He led the creation of IBM’s PartnerWorld Industry Networks, IBM’s flagship partnering program.

In 1999, Scott was named director of e-business marketing responsible for articulating IBM’s business transformation vision based on internet and open standards technologies.  He followed that assignment as director of WebSphere infrastructure software where he oversaw product and market management for IBM’s web application server and application development tools.  During that timeframe, IBM experienced double digit growth to become the market share leader.  Other IBM assignments included leading IBM’s development tools marketing programs, managing IBM’s object technology market development group, technical staff for IBM’s application solution group and a business partner account manager.

Scott joined IBM in 1989 after graduating from the University of Massachusetts at Amherst with a B.S. in Electrical & Computer Engineering with an economics specialty.  He is married with 3 wonderful boys, a big dog and about 30 fish.

 

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Dana Williams Lead Strategist, Integrated Marketing , Southwest Airlines

Williams has over 20 years of marketing and management experience including eighteen years at Southwest Airlines in various roles in management positions including In-flight, People and Marketing Departments.

Williams attended University of North Texas and graduated with a Bachelor of Science degree from Texas State University.

Williams currently sits on the Executive Boards for VISIT Florida and Dallas Convention and Visitors Bureau and is President elect of Children’s Cancer Fund.  She has been an active alumnus in Leadership Texas and has served on the Southwest Airlines Culture Committee for over 10 years.

 

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Greg Weiss VP Business Leader, Social Media , MasterCard

As Vice President/Business Leader of Social Media within MasterCard’s US Marketing team, Gregg leads consumer & brand engagement across MasterCard’s social media presence. Before joining MasterCard, Gregg was AVP of Social Media at New York Life Insurance Company, where he created and led a social media program recognized across the life insurance vertical as a leading program. Prior to joining New York Life, Gregg held roles as Director of Innovation & Social Media and Director of Online Acquisition at American Express. Gregg previously held roles at JWT, Bernard Hodes Group, Mercer Consulting, and the Washington Wizards.

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Simon Talling-Smith President of Products and Emerging Business, Travelzoo

Simon’s career has always centered around innovation in the consumer world. Leading Travelzoo’s Product division he ensures that the company’s best-in-class offers and deals are in front of their 26 million customers at the right time in the right place. Prior to joining Travelzoo, Simon had an extensive career at British Airways including Executive roles leading eCommerce, Product and latterly as EVP of The Americas. His reputation has been one of successfully fusing vision and implementation, thus bringing creative ideas to life. Simon is a graduate of Oxford University and now lives with his family in San Francisco.

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Jeff Jarvis Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live, Author

Jeff Jarvis, author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live (Simon & Schuster, 2011) and What Would Google Do? (HarperCollins 2009), blogs about media and news at Buzzmachine.com. He is associate professor and director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He is consulting editor and a partner at Daylife, a news startup. He consults for media companies and is a public speaker. Until 2005, he was president and creative director of Advance.net, the online arm of Advance Publications. Prior to that, Jarvis was creator and founding editor of Entertainment Weekly; Sunday editor and associate publisher of the New York Daily News; TV critic for TV Guide and People; a columnist on the San Francisco Examiner; assistant city editor and reporter for the Chicago Tribune; reporter for Chicago Today.

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Ted Rubin Author, Return on Relationship

Ted Rubin is a leading Social Marketing Strategist, Keynote Speaker and Brand Evangelist. In March 2009 he started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR.  As many may have heard, Ted recently left his position as Chief Social Marketing Officer of Collective Bias.

In the words of Collective Bias Co-Founder John Andrews… “Ted, you were the vision, heartbeat and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships you built with the blogger community, clients and employees, you drove the epic growth. You will be missed!”

Many people in the social media world know Ted for his enthusiastic, energetic and undeniably personal connection to people. Ted is the most followed CMO on Twitter according to Social Media Marketing Magazine; one of the most interesting CMOs on Twitter according to Say Media, #13 on Forbes Top 50 Social Media Power Influencers, 2013, and number #2 on the Leadtail August 2013 list of Top 25 People Most Mentioned by digital marketers.

ROR is the basis of his philosophy…It’s All About Relationships! His book, Return on Relationship was released January 29th.

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Rebecca Harris Leader - Social Center of Expertise, General Motors

Rebecca Harris leads the enterprise-wide Social Media Center of Expertise at General Motors.

Her role includes building GM’s social global footprint. Integration is the key to her success as she works across brands and around the world on social strategy, social tools, social processes, points-of-view on multiple social topics, and overall integration between brands, divisions and countries.

Previously, Harris led the social work for corporate communications where she was responsible for General Motors’ corporate Facebook and Twitter engagement, corporate social video strategy, blogger outreach to support corporate communications objectives and overall corporate and brand social media strategy.

She also has had leadership roles within the Communications Research and Measurement Strategy team. Her team turned data into information in order to provide strategic counsel to stakeholders. She has a wide range of experiences within General Motors, with previous assignments in corporate reputation, employee and dealer communications, service and parts, divisional/brand/marketing, and manufacturing.

These diverse experiences have allowed her a holistic view of all of General Motors needs and enables her to provide insight to help drive improvements in processes, procedures as well as bring new thinking to the table.

Harris holds a Bachelor of Science degree with a concentration in communication from Saginaw Valley State University, a Master’s degree in business with an organizational communication concentration from Central Michigan University and a Ph.D. in organizational communications from Wayne State University.

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Tony Haile CEO, Chartbeat

Tony Haile is the CEO of Chartbeat, the leading online data service showing you what matters, so you can act when it matters. Over the last four years, Tony has lead Chartbeat from two guys around one desk to a 50+ person company with more than 4,000 paying clients like CNN, the New York Times, Gilt Groupe, and Starbucks. He also spreads his knowledge, molding young[er] minds as Adjunct Professor of Journalism at Columbia University and those of the business-set as one of FastCompany’s Top 100 Most Creative People in Business. Prior to entering the startup world Tony competed in a round the world yacht race and led and managed polar expeditions in the high Arctic.

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Rick Allen CEO, SnagFilms

RICHARD ALLEN

Rick Allen has run successful companies in nearly every form of media, and helped to develop or extend some of the country’s most prestigious brands. Rick is the CEO of SnagFilms, which he helped to found with Ted Leonsis. The company is the leading digital distributor of independent films, with thousands of titles offered via sponsor-supported free streaming on its own website and across a network of over 110,000 website and webpages, and via applications on iPad, Roku and Boxee. SnagFilms also offers a tightly-refereed selection of films on branded pay channels with Comcast and FiOS, and with iTunes, HuluPlus, Amazon and other partners.  Named one of the fastest growing tech companies in the Washington DC area, the company’s investors also include Steve and Jean Case, New Enterprise Associates and Comcast Ventures.

Allen joined Leonsis to produce Kicking It, which screened at Sundance, Tribeca and other film festivals and was aired globally by ESPN; for the film and their work on homelessness, Leonsis, Allen and colleagues received the 2009 Stewart B. McKinney Award from the National Law Center on Homelessness & Poverty. The two most recently produced A Fighting Chance, which premiered on ESPN in November of 2010.

Previously, as President and CEO of Sporting News, the country’s oldest sports media company, Allen led a revitalization that saw it named twice to Adweek’s annual “Hot List” as a top-10 media property. Earlier, he served as President and CEO of the for-profit arm of the National Geographic Society, responsible for television and film; interactive products, websites and e-commerce; maps; travel; retail; catalog; and consumer products. Under his leadership, the National Geographic Channel was launched and became one of the fastest growing cable channels in recent history. Before coming to National Geographic, Rick was a senior executive at Discovery Communications, parent of the Discovery Channel, where he extended the company’s brand into filmed entertainment, education, technology and retail.

He also served in the White House as a Deputy Assistant to President Clinton, helping to establish AmeriCorps (the domestic Peace Corps). Before his White House service, Allen was CEO of a privately-held group of 35 companies based in Los Angeles. He has written and lectured widely, and been active in civic affairs particularly dealing with education. Rick and his wife have three sons.

 

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Mark Anderson Publisher, SNS Global Report

Mark Anderson is the publisher of the SNS Global Report (www.stratnews.com), read by Bill Gates, Paul Allen, Steve Ballmer, Vint Cerf, Michael Dell, Paul and Irwin Jacobs, Bill Janeway, and technology executives and investors worldwide. He is also the founder and chair of the Future in Review (“FiRe”) Conference (www.futureinreview.com), named “the best technology conference in the world” by the Economist.

Mark’s work includes the creation of: SNS Project Inkwell (www.projectinkwell.org), the first global consortium to bring vendors, educators, and students together to accelerate the deployment of appropriate technology into K-12 schools; SNS Interactive News (www.snsinews.com), using patented processes to bring daily interactive communications worldwide “About Leaders, For Leaders”; a new Global Rescue System (GRS) for victims of human trafficking, in concert with Julia Ormond’s ASSET program; INVNT/IP (Inventing Nations vs. Nation-sponsored Theft of IP, www.invntip.com), a global consortium of corporations and government agencies; Orca Relief Citizens’ Alliance (www.orcarelief.org), the sole nonprofit organization working to reduce killer whale mortality rates; and Nutritional Microanalysis, a new field of medical research and practice aimed at connecting biochemical descriptions of food with health.

Mark is credited with accelerating the deployment of 3G wireless in Iceland, helping design Sweden’s wireless auction process, assisting Eastern Germany’s technology programs, creating the first post-911 manual for the US government on the use of technology to combat terror, and being the first to fully document the central role of stolen intellectual property in China’s national business model. His successful predictions include: the Great Recession of late 2007 (made in March of that year, on CNBC Europe’s “PowerLunch”); the contemporary outbreak of “currency wars” and the first modern use of the term; the advent and success of the CarryAlong computer category as the fastest-growing and largest in the industry, now represented by pads and netbooks (in 1997); the advent of the Internet Assistant category, currently represented by Siri, Google Now, and Dragon Go! (in 1998); the global currency crisis of late 1997 (in April of that year); and the contents of over 900 issues of the SNS Global Report, the first subscription-based Internet publication.

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Brian Solis Editorial Director & Conference Producer, Altimeter Group

Brian Solis is principal at Altimeter Group, a research firm focused on disruptive technology. A digital analyst, sociologist, and futurist, Solis has studied and influenced the effects of emerging technology on business, marketing, and culture. Solis is also globally recognized as one of the most prominent thought leaders and published authors in new media. His new book, What’s the Future of Business (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. Prior to End of Business, Solis released Engage, which is regarded as the industry reference guide for business to market, sell and service in the social web.

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Mike Edelhart CEO, The Tomorrow Project

Mike Edelhart is an experienced media and Internet start-up executive. In addition to overseeing Pivot and its related research and analytics activities, Mike is the Lead Partner for Social Starts, an early stage investment fund. Previously, Mike was Managing Director and founder of First30 Services, a launch accelerator for early stage companies.  Mike has held CEO and executive management positions at a range of media organizations, including Live Deal, Inc, DeepDyve, and Olive Software, as well as Inman News, Zinio Systems, and Third Age Media. As vice president at SoftBank, Mike directed content for the Seybold, Interop and Comdex conferences and launched new businesses in online education, conferences and consulting. Prior to SoftBank, Mike spent thirteen years at Ziff Davis in a variety of executive and editorial positions. He has also worked as an Internet strategies consultant to Bloomberg, Reuters, AARP and other major media and Internet companies. The author of more than two dozen books, Mike earned a Bachelor of Science degree in journalism from the University of Northern Colorado.

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Huffington Post Breakfast: Brands as Newsrooms

Date: Day 1 - October 15

Time: 8:00 AM

“Brands are realizing that content is currency and social actions are transactions in this marketplace for eyeballs and attention” - Bryan Rhoads, Global Content Head, Intel

How brands as newsrooms are changing the conversation?

Consumers today are more connected than ever. But what has “always on” connectivity done to the marketing and media industries?

Connected consumers are now in charge of what, when and where they consume their individually preferred content. Consumers also have higher expectations for RESPONSIVENESS, PARTICIPATION and RELEVANCE THAN EVER BEFORE. Consumers also expect brands to react to breaking news and engage in conversations about trending topics at the speed of social. According to Edison Research 42% of consumers want brands to respond to their questions within an hour. For more and more in the marketing industry, the answer, at least in part, is content marketing. Creating a cohesive brand strategy that tells the story of the brand, relays useful information and entertains consumers. Discussion questions include:

  1. Do brands really need a content strategy?
  2. With limited resources (budgets & people), what is the most efficient way to generate content?
  3. Do you have a co-creation strategy?
  4. What are some of the challenges you’ve faced with content creation?
  5. What worked/didn’t work?
  6. How are you leveraging Paid, Earned & Owned into your current media strategy?
  7. Brands as newsrooms has become an industry buzz word, do you feel that brands are currently setup to be effective newsroom?
  8. Where do you see “native advertising” fitting into future market mix models?

Pivot Registrants can RSVP to Breakfast Here.

Chapter

Breakfast

Presented By:

Interviewer

  • Brian Sirgutz

  • Speakers

    ×
    

    SMAC’s Exclusive Social Week 2013: Breakfast & Panel

    Date: Day 1 - October 15

    Time: 8:00 AM

    Join the Social Media Advertising Consortium (SMAC), Crowdtap and Pivot for an exclusive VIP breakfast and panel during Social Week on October 15th 2013.

    Social Influence 2.0: Explore how brands supercharge their influence strategies to truly drive the conversation.

    Some marketers feel influence comes from expert bloggers or celebrities, while others feel influence comes from all of us when we post to Facebook, Twitter and make face-to-face recommendations. Together we’ll learn how brands are redefining and amassing influence at all levels. We’ll explore how to inspire authentic advocacy, convert new prospects into the purchasing funnel and drive greater volumes of social activity.

    Event Location: W Hotel – Union Square, 201 Park Ave South, Level 2M, Studio 1, New York, NY
    Event hashtag: #SMACSW

    RSVP FOR THIS BREAKFAST HERE

    Chapter

    Breakfast

    Location

    W Hotel - Union Square, 201 Park Ave South, Level 2M, Studio 1, New York, NY

    Presented By:

    Speakers

      TBD
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    Understanding the Future of the Web: It’s Cards Everywhere

    Date: Day 1 - October 15

    Time: 10:05 AM

    The Internet is quietly shedding her skin. Over the last year, dozens of the biggest media companies have simultaneously redesigned sites, features and apps into user-and multi-screen friendly card interfaces. Surprisingly, it has been without fanfare.

    Especially since it appears cards are the next content currency. First came the post, then the tweet, now, the card. It is a visual, bite-size, inherently social, easily digestible media unit. It can stand alone or aggregate into collections. At the world’s biggest media companies, cards are already taking over. Now they are moving into marketing and advertising, demanding a new way to think about digital communications.

    Chapter

    Target Content Sessions

    Presented By:

    Speakers

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    pivot TV: It’s Your Turn

    Date: Day 1 - October 15

    Time: 10:05 AM

    Executives from pivot will provide you with an overview of this new network from Participant Media that is all about changing things up. They will showcase how they are entertaining and inspiring socially conscious Millennials, and explore the various ways that their unique content can work for your brand. Join us to learn how you can partner with pivot to create compelling branded content that will captivate the Millennial generation.

    Chapter

    Target Content Sessions

    Presented By:

    Interviewer

  • John Arianas

  • Speakers

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    Creating Smart Content Informed by Data: PBS & Magnet Media

    Date: Day 1 - October 15

    Time: 10:05 AM

    PBS partnered with Magnet Media to audit and optimize its family of 16 YouTube channels to maximize reach and engagement. The insights gleaned led to the development of 2-3 targeted, original video series now in production. Learn how analysis led to the creation of original content that’s informed by—but not a slave to—data.

    Chapter

    Target Content Sessions

    Presented By:

    Speakers

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    Building Brand Ambassadors & Monetizing Interactive Content

    Date: Day 1 - October 15

    Time: 10:30 AM

    In a crowded marketplace, brands constantly seek unique ways to stand out. Live online video is playing a major role in helping brands break away from the pack. Brands like Avon, Macy’s and HP are using live video events to showcase new products, develop content around the brand, provide clickable layers and logos to drive sales and ignite their sales forces to sell more product. Original live content builds a more engaged audience, and brand sponsors can reap the benefits of a passionate and actively social viewers. In this session, we will cover how through live online video, branding is personal again and gives diverse audiences an opportunity to research and engage with the people and products they love.

    Chapter

    studio-sessions-day-1

    Presented By:

    Speakers

      TBD
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    How to Socialize in the Social Era: A Panel Discussion

    Date: Day 2 - October 16

    Time: 10:35 AM

    The world is becoming a social place. There are currently more than one billion Facebook users worldwide and that number climbs daily. With so many people logging in and making digital connections, it’s obvious that having a successful social strategy is crucial to the overall success of your brand. It affects the health of your bottom line. But, the structured and streamlined characteristics at the core of most enterprises are inherently antisocial. In order to thrive in the digital era, enterprises must find ways to collaborate better, converse better and build stronger online relationships. How can your company not only create authentic connections… but on a scalable and profitable level?

    Chapter

    Studio Sessions - Day 2

    Presented By:

    Speakers

      TBD
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    The Rise of Integrated Experiences

    Date: Day 1 - October 15

    Time: 11:00 AM

    Social is not a “thing.” It can’t be contained in a department or a campaign. Mobile is not a channel; it is a way of life. Companies at the forefront of change are recognizing that every aspect of commerce must now be integrated. It is an experiential transformation of business.

    Chapter

    The Total Digital Experience

    Speakers

    ×
    

    A Conversation About the Impact of Technology on Media and Society

    Date: Day 1 - October 15

    Time: 11:15 AM

    Is media change transforming our culture or is it the other way around? Are we creating a permanent netless underclass, or freeing knowledge and access for all? And how do we instill our deepening online lives with real meaning?

    Chapter

    The Total Digital Experience

    Interviewer

  • Brian Solis

  • Speakers

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    Rapid Innovation and The Resilient Organization

    Date: Day 1 - October 15

    Time: 11:35 AM

    All companies must do today is completely remake themselves, tearing out time-tested processes, shifting responsibilities, revolutionizing the relationship with customers, employees and suppliers. All, while still getting the work done right now and making the numbers. How can organizations reach this new resiliency?

    Chapter

    Economies of Scale

    Interviewer

  • Kare Anderson

  • Speakers

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    Integrated Experiences and the Mobile Shopper: A Research Report

    Date: Day 1 - October 15

    Time: 11:50 AM

    A  new deep dive from a renowned researcher into what is really happening when consumers bring their smart phones–and tablets–into stores, what it means for merchants and consumers and what it may portend longer term/ Includes runveiling of data from the report never released before.

    Chapter

    Economies of Scale

    Speakers

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    Special Announcement

    Date: Day 1 - October 15

    Time: 12:05 PM

    A preview of new research from Pivot and Dynamic Signal.

    Chapter

    Economies of Scale

    Presented By:

    Speakers

      TBD
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    The Relationship Economy: Behavior as Investment

    Date: Day 1 - October 15

    Time: 12:15 PM

    Companies are coming to see that changing what they value, refocusing how they invest in relationships and how they shift behaviors, both inside and outside the enterprise, have big bottom line impacts, and they are getting bigger.

    Chapter

    Economies of Scale

    Interviewer

  • Ted Rubin

  • Speakers

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    3D: Building the Maker Economy

    Date: Day 1 - October 15

    Time: 12:30 PM

    First the revolution came to marketing. Then, the revolution came to customer care. Now, employees and the store experience are engulfed in change. Is the supply chain next? Will customers move from talking back to making goods on their own? Are we at the precipice of a new Maker Economy?

    Chapter

    Economies of Scale

    Interviewer

  • Brian Solis

  • Speakers

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    Kool Aid Case Study: Using Facebook Market Research to Enable a Product Release Campaign

    Date: Day 1 - October 15

    Time: 12:45 PM

    In this session you’ll hear a case study on how LoudDoor in conjunction with VSA Partners helped Kool-Aid find and target a specific audience segment on Facebook. Learn about the market research LoudDoor conducted to identify this segment and how we were able to target them precisely for Kool-Aid’s next product release campaign.

    Chapter

    Lunch

    Presented By:

    Speakers

    ×
    

    Building the Social Powered Brand: Turning Social Data Into Competitive Advantage

    Date: Day 1 - October 15

    Time: 12:45 PM

    Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).

    Chapter

    Lunch

    Presented By:

    Speakers

    ×
    

    Native ads – Harmonious content marketing, or deceptive marketing trickery?

    Date: Day 1 - October 15

    Time: 12:45 PM

    Native advertising: The buzz-phrase sparks instant (and oft heated) debate. Is it a harmonious convergence of paid and owned media that benefits business and consumer alike? Or a shady way of disguising paid content as authentic editorial? New native ad formats add earned media to the recipe – attempt to add authenticity – as advertisers experiment with medium, placement, authorship, and editorial freedom to discover what works.

    Join this panel to explore the effectiveness of, consumer demand for, and ethical considerations of native ads. What works and what fails? How do consumers feel about native ads, and the brands who run them? Have we finally killed banner ads? What does the future hold?

    Chapter

    Lunch

    Presented By:

    Speakers

    ×
    

    Special Announcement

    Date: Day 1 - October 15

    Time: 1:45 PM

    Announcement of a new platform focused on tracking the path to purchase.

    Chapter

    Lunch

    Interviewer

  • Mike Edelhart

  • Speakers

      TBD
    ×
    

    The Measurement Manifesto

    Date: Day 1 - October 15

    Time: 2:00 PM

    Now it is time for Pivot’s audience of Social Business Leaders to speak, argue and act.  This singular group of powerful executives from organizations committed to change can move the market by coming to consensus and moving to actions. That is the goal for Pivot’s Provocation. The stage takes the back seat as Ringmaster Jeff Jarvis carries the debate to the crowd, assisted by a bold coterie of Provocateurs who will throw flaming opinions into the volatile conversational mix. The topic: Measurement. Why does it suck so badly and what are we, the leaders of the Social Revolution, prepared to do to change it?

    Chapter

    Provocations: From Thoughts to Actions

    Interviewer

  • Jeff Jarvis

  • Speakers

    ×
    

    Anametrix Studio Session

    Date: Day 1 - October 15

    Time: 2:35 PM

    Chapter

    Studio Sessions - Day 1

    Presented By:

    Speakers

      TBD
    ×
    

    The Future of Marketing Advocacy

    Date: Day 1 - October 15

    Time: 4:35 PM

    By empowering employees & customers to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue. Join us to learn the strategies behind developing a successful employee & customer advocacy program and hear real world examples of how advocacy can play a vital role in your marketing plan.

    Chapter

    studio-sessions-day-1

    Presented By:

    Speakers

      TBD
    ×
    

    Break

    Date: Day 1 - October 15

    Time: 3:15 PM

    Chapter

    Provocations: From Thoughts to Actions

    Speakers

      TBD
    ×
    

    Inside the Co-creation of Brands

    Date: Day 1 - October 15

    Time: 3:30 PM

    The personal perspectives of two of the most unique thinkers and writers at the juncture of marketing, media and change. What does co-creation really mean for brands, for consumers, for the broader society? Is it a  genuine power shift or just the latest way to perfume the marketing pig?

    Chapter

    Rise of Integrated Experiences

    Interviewer

  • Paul Marcum

  • Speakers

    ×
    

    Mobile and The Heart of The New Customer Journey

    Date: Day 1 - October 15

    Time: 3:45 PM

    Where is it graven in stone that mobile is the second screen? As the connected generation rises, mobile is coming to the heart of the emerging customer experience. How does that impact platforms, publishers and the individuals themselves?

    Chapter

    Rise of Integrated Experiences

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Integrated Experiences: Auto

    Date: Day 1 - October 15

    Time: 4:00 PM

    GM’s new head of business transformation talks about how a huge, traditional multi-national manufacturing company is breaking down barriers and pushing for new ways to respond to a transformed business landscape

    Chapter

    Rise of Integrated Experiences

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Integrated Experiences: Sports

    Date: Day 1 - October 15

    Time: 4:15 PM

    There’s the game on the field. And then the Social experience of those in the stands. And the parallel, but different, experience of those watching and listening. And then there are the ongoing emenations of the game over time in many ways, on many screens. How the NFL is weaving a new mesh of experiences at and around its contests and teams.

    Chapter

    Rise of Integrated Experiences

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Integrated Experiences: Retail

    Date: Day 1 - October 15

    Time: 4:30 PM

    The retail experience no longers begins or ends in the traditional store. How are retailers responding to change and created new customer experiences. A view from a brand that is both inconoclastic, idealistic and still part of  consumer goods giant, Unilever.

    Chapter

    Rise of Integrated Experiences

    Interviewer

  • David Rogers

  • Speakers

    ×
    

    So Long Sundance: The New Digital/Social Market for Indie Movies

    Date: Day 1 - October 15

    Time: 4:45 PM

    Great small films–documentaries, indie stories, foreign flicks, performance pieces–can now come into existence and find their audiences outside of the traditional cycle of begging and film festivals. A legendary technologist and investor is now ready to remake the movie business.

    Chapter

    Entertainment in the Social Era

    Interviewer

  • Mike Edelhart

  • Speakers

    ×
    

    Transformation of the TV Audience Relationship

    Date: Day 1 - October 15

    Time: 5:00 PM

    The barriers between performers and audiences are collapsing. First in music, now in mainstream TV. This conversation explores the change from the perspectives of technology, talent and the networks themselves.

    Chapter

    Entertainment in the Social Era

    Interviewer

  • Jesse Redniss

  • Speakers

    ×
    

    The Future of Storytelling in a Digital Era

    Date: Day 1 - October 15

    Time: 5:15 PM

    Patronage was once the natural way society supported the arts. Now individual fans and brands are stepping in where once princes trod. How the new patronage model works and what is means for brands, artists and the traditional music structures it circumvents.

    Chapter

    Entertainment in the Social Era

    Interviewer

  • Mike Edelhart

  • Speakers

    ×
    

    The New Patronage: Building a Career

    Date: Day 1 - October 15

    Time: 5:30 PM

    Patronage was once the natural way society supported the arts. Now brands are stepping in where once princes trod. How the new patronage model works and what is means for brands, artists and the traditional music structures it circumvents.

    Chapter

    Entertainment in the Social Era

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Gaping Void: A Visual Vivisection of Pivot

    Date: Day 1 - October 15

    Time: 5:45 PM

    The view from Hugh. What really happened during Pivot’s first day? And what does it really mean?

    Chapter

    Entertainment in the Social Era

    Speakers

    ×
    

    Live Performance

    Date: Day 1 - October 15

    Time: 6:00 PM

    The hottest from from Brooklyn, New York’s hottest borough.

    Chapter

    Entertainment in the Social Era

    Speakers

    ×
    

    Brian’s Day-2 Kickoff

    Date: Day 2 - October 16

    Time: 8:30 AM

    Brian Solis welcomes you back for Pivot Day 2.

    Chapter

    The Future-Ready Organization

    Speakers

    ×
    

    Innovate or Die! A Fireside Conversaton

    Date: Day 2 - October 16

    Time: 8:40 AM

    A full frontal fireside on the power, promise and terror of innovation for organizations today. The Head Monster and Brian Solis take an up close look at the Gorilla in the room.

    Chapter

    The Future-Ready Organization

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Special Announcement

    Date: Day 2 - October 16

    Time: 9:00 AM

    A Special Announcement by Bottlenose

    Chapter

    The Future-Ready Organization

    Presented By:

    Speakers

      TBD
    ×
    

    Making the Dinosaur Dance: Internal Social Transformation

    Date: Day 2 - October 16

    Time: 9:10 AM

    Large, traditional organizations have unique challenges responding to change. Even if they recognize the need to change, making it happen can occur glacially and often for very good reasons. An expert on business process changes takes leaders from two giant companies  through their struggles with change from within.

    Chapter

    The Future-Ready Organization

    Interviewer

  • Andy Jankowski

  • Speakers

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    Vox Pop: Employee Ambassadors and Marketing Power

    Date: Day 2 - October 16

    Time: 9:25 AM

    Companies are finding marketing power in their employees far beyond the expectations of even a few months ago. Moving far beyond chit chat, these companies are turning employee passion into a market weapon, turning the fundamentals of both marketing and HR on their ear in the process.

    Chapter

    The Future-Ready Organization

    Interviewer

  • Maria Ogneva

  • Speakers

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    Inside Out: Innovation Internally to Innovate Externally

    Date: Day 2 - October 16

    Time: 9:40 AM

    In its early phases, Social marketing looked outside, at customers and prospects. The conversation happened out there, not in here, at corporate hq. Now, that is changing. Out front organizations, and a ton of market research, are finding that Social power’s source is inside corporate walls, not outside.

    Chapter

    The Future-Ready Organization

    Interviewer

  • Mark Burgess

  • Speakers

    ×
    

    The Content Conundrum: Are Ads Passe or Still Fundamental?

    Date: Day 2 - October 16

    Time: 9:55 AM

    Content can now be reshaped, broken up, delivered algorithimically. Does the expansion of “native” marketing elements mark the beginning of the end for classic ads, of do they represent new ingredients to make old dishes new and fresh? Perspectives from B2B, B2C and a disrupter on where content stands in marketing today and what comes next.

    Chapter

    The Content Conundrum

    Interviewer

  • Sam Decker

  • Speakers

    ×
    

    Influence, Storytelling and the New Role of Content for Brands

    Date: Day 2 - October 16

    Time: 10:10 AM

    Content is coming to the force in marketing. But what takes the lead, the story, the influence of the creator, other factors? What is the emerging sense of how companies can best put content to work?

    Chapter

    The Content Conundrum

    Interviewer

  • Rob Harles

  • Speakers

    ×
    

    Measuring Content: The Time is Now

    Date: Day 2 - October 16

    Time: 10:25 AM

    Brands are moving toward content as the new  fundamental element of marketing. But what holds back content marketing’s ascendancy is the lack of powerful measurement tools. In particular, the ability to directly benchmark how programs are working and how they stack up against competitors and market norms. Brands would benefit greatly from a barometer that ranks brands and programs by a conclusive content effectiveness score.  In this conversation, a leader from LinkedIn shares his views on the science behind content marketing and the tools LinkedIn is developing to increase precision and power for brands.

    Chapter

    The Content Conundrum

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Break

    Date: Day 2 - October 16

    Time: 10:40 AM

    Chapter

    The Content Conundrum

    Speakers

      TBD
    ×
    

    A Conversation about the Convergence of Media

    Date: Day 2 - October 16

    Time: 10:50 AM

    One of the pioneers of digital media shares his views with Brian Solis on where media is headed, and at a deeper level, changes in the definition of what media even is.

    Chapter

    Outside In: Social Business and Society

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    The NY Times: From Print To Web To the Internet of Things

    Date: Day 2 - October 16

    Time: 11:05 AM

    How the NY Times has successfully transition to digital centric and reader driven. What next for the newly resplendent Grey Lady?

    Chapter

    Outside In: Social Business and Society

    Interviewer

  • Martin Nisenholtz

  • Speakers

    ×
    

    The Connected Generation: Starling Research Into What Younger Millenals Love and Why

    Date: Day 2 - October 16

    Time: 11:20 AM

    MTV researched have dived into mindset of the youngest Millenials, the true social.mobile natives. They have never known a world without Facebook or smart phones. They have created personal media since pre-school. What are today’s 13-year-olds up to? You’ll be amazed. (It isn’t what you think!)

    Chapter

    Outside In: Social Business and Society

    Interviewer

  • Brian Solis

  • Speakers

    ×
    

    Big Data’s Transformative Power for Business and Society

    Date: Day 2 - October 16

    Time: 11:35 AM

    What is the current and near-term impact of big data on big companies. Beyond that, what is the impact, positive and negative, on society as a whole. We bring together perspectives from dominant players in politics and commerce on the transformative impact of knowing so much so fast.

    Chapter

    Outside In: Social Business and Society

    Interviewer

  • Martin Nisenholtz

  • Speakers

    ×
    

    Special Announcement

    Date: Day 2 - October 16

    Time: 11:50 AM

    New Pivot research in partnership with LiveFyre

    Chapter

    Outside In: Social Business and Society

    Presented By:

    Speakers

      TBD
    ×
    

    Privacy v Loyalty: Showdown at the Big Data Corral

    Date: Day 2 - October 16

    Time: 12:00 PM

    Privacy is a fundamental right and must be protected. Loyalty is a relationship businesses desire and customers appreciate. These two positives stand diametrically opposed. One requires data availability, analysis and response. One abhors it. Two extraordinary people from each pole come together here. Is there middle ground?

    Chapter

    Outside In: Social Business and Society

    Interviewer

  • Esther Dyson

  • Speakers

    ×
    

    Present Shock: Why Your Efforts to Stay in RealTime Keep You Trapped in Yesterday

    Date: Day 2 - October 16

    Time: 12:15 PM

    For all its predictive power, big data analysis is just a rear-view mirror. It favors predictability over new potentials. The social construct offers much more than the ability to profit off the past; it’s an opportunity to participate in creation of the future.

    Chapter

    Outside In: Social Business and Society

    Speakers

    ×
    

    Provocation Report & Actions

    Date: Day 2 - October 16

    Time: 12:35 PM

    What will Pivot and it audience commit to making happen so companies can get the measurement tools they need to respond to change effectively?

    Chapter

    Outside In: Social Business and Society

    Speakers

    ×
    

    Where Do We Go From Here?

    Date: Day 2 - October 16

    Time: 12:40 PM

    Thoughts from our host on what is next for the leaders of business transformation

    Chapter

    Outside In: Social Business and Society

    Speakers

    ×

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