2015 Advisors

For 2015, Pivot is recruiting the talent and expertise of some of the leading names in digital strategy. These Pivot Advisors will help shape the event and curate the experience for our community. We thank them for their invaluable input.


  • David Eilers

    from AARP/ Life Reimagined Institute
    Director of Strategic Development

  • Kim Carpenter

    from General Motors
    Group Manager East Coast Communications

  • Luis Spencer Freitas

    from Pernod Ricard Americas
    Regional Consumer Experience Director

  • Augie Ray

    from American Express
    Global Voice of Customer Strategy

  • Julie Cheu

    from Novartis
    Executive Director Business Development and Strategic Planning

  • Jason Cohen

    from Sony Music
    Senior Director, Digital Marketing

  • Kathy Zhao

    from MasterCard
    Global Digital Marketing

  • Ashmi Dang

    from Showtime
    Director of Social Marketing

  • Frank Eliason

    from Citi
    Director, Global Social Media

  • Andy Jankowski

    from Enterprise Strategies

  • Roland LaPlante

    from Afilias
    Senior Vice President, Chief Marketing Officer

  • John Ross Jr

    from Pepsico Inc.
    Director of Customer Solutions, Digital Engagement

David Eilers Director of Strategic Development, AARP/ Life Reimagined Institute


Kim Carpenter Group Manager East Coast Communications, General Motors


Luis Spencer Freitas Regional Consumer Experience Director , Pernod Ricard Americas


Augie Ray Global Voice of Customer Strategy, American Express

Augie Ray has been involved with digital and social communications for two decades, starting with his community manager role for Prodigy in 1993. Since then, Augie has worked in digital marketing, social media and Customer Experience in Fortune 500 firms, digital agencies and research firms. Augie has a diverse set of experience, including managing a $9-million interactive agency team, researching and consulting on social media marketing as a Forrester analyst, leading social business at USAA and managing a global Voice of Customer Action team for a Fortune 100 financial services firm.  Augie blogs at ExperienceTheBlog.com and can be found at @augieray.


Julie Cheu Executive Director Business Development and Strategic Planning, Novartis


Jason Cohen Senior Director, Digital Marketing, Sony Music

Senior manager with 15 plus years experience in digital driving significant traffic and sales for large brands Sony Music Entertainment and Legacy Recordings, Artists such as Michael Jackson, Jimi Hendrix, Elvis, Miles Davis etc. and startups by utilizing relationships with Google, Facebook, YouTube, Instagram, Twitter etc. via social media, mobile, app, email/CRM, SEO and SEM channels using mass digital marketing, growth hacking and big data analysis techniques further complemented by an engineering background. Previously involved in 8 startups, 4 acquired 3 currently profitable businesses.


Kathy Zhao Global Digital Marketing, MasterCard


Ashmi Dang Director of Social Marketing, Showtime

Ashmi Elizabeth Dang, Social Strategist, iCrossing, has been developing innovative social strategies at iCrossing since 2012. She began by working with several Hearst publications and is a member of the team providing social strategy for Hearst Marketing Services. Dang has worked with a broad range of brands such as West Elm, Clarins and PNC Bank. She Tweets and blogs regularly about entertainment, new media and technology. Follow her on Twitter @AshmiNYC or on her blog.


Frank Eliason Director, Global Social Media, Citi

Frank Eliason is an American corporate executive and author. Referred to as “the most famous customer service manager in the US, possibly the world” by BusinessWeek, Eliason is best known for developing the use of social media in the practice of customer relations.


Andy Jankowski Founder, Enterprise Strategies

Andy is the Founder and Managing Director of Enterprise Strategies, a company focused on applying social tools and processes to solve enterprise communication, collaboration, knowledge management and productivity challenges. During the last 19 years Andy has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and The Oracle Corporation. He is a career long student of enterprise complexities and loves sharing what he has learned. Andy is a frequent keynote speaker and an avid road cyclist. He enjoys connecting people and dots.


Roland LaPlante Senior Vice President, Chief Marketing Officer, Afilias


John Ross Jr Director of Customer Solutions, Digital Engagement, Pepsico Inc.

John Ross has been building profitable online communities for more than 17 years. John has worked with national content networks for Cox Interactive Media, national music festivals like the New Orleans Jazz Heritage Festival and a number of national touring artists. Helping launch three different music startup ventures helped develop his skills and strategic knowledge across web development, online marketing and community management. Before joining the global digital team at PepsiCo, John spent five years at Catapult Marketing managing global digital programs for brands including: Intel, MARS, WWE, Intuit, SEARS and the Avon Walk for Breast Cancer. The digital discipline at Catapult won more than 35 national advertising awards during his time helping lead the account teams. In his role on the North American Beverage media team,  John focuses exclusively on PepsiCo’s customer accounts and digital innovation through these partnerships. The Customer Digital Solutions team has more than doubled the number of brand activations in their customer digital environments and produces the annual PepsiCo Digital Summit each Fall in the Bay area.


For information on becoming a Pivot Advisor please contact Matt Godson.

©2015, The Tomorrow Project, LLC

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