2015 Advisors

For 2015, Pivot is recruiting the talent and expertise of some of the leading names in digital strategy. These Pivot Advisors will help shape the event and curate the experience for our community. We thank them for their invaluable input.


  • Kim Carpenter

    from General Motors
    Group Manager East Coast Communications

  • Julie Cheu

    from Novartis
    Executive Director Business Development and Strategic Planning

  • Jason Cohen

    from Google
    Global Technical Lead

  • David Eilers

    from AARP/ Life Reimagined Institute
    Director of Strategic Development

  • Frank Eliason

    from Citi
    Director, Global Social Media

  • Luis Spencer Freitas

    from Pernod Ricard Americas
    Regional Consumer Experience Director

  • Andy Jankowski

    from Enterprise Strategies

  • Roland LaPlante

    from Afilias
    Senior Vice President, Chief Marketing Officer

  • Augie Ray

    from American Express
    Global Voice of Customer Strategy

  • John Ross Jr

    from Pepsico Inc.
    Director of Customer Solutions, Digital Engagement

  • Kathy Zhao

    from MasterCard
    Global Digital Marketing

  • Ashmi Dang

    from Showtime
    Director of Social Marketing

Kim Carpenter Group Manager East Coast Communications, General Motors


Julie Cheu Executive Director Business Development and Strategic Planning, Novartis

Julie Cheu is a pharmaceutical industry professional, with over 20 years of experience.  She is currently Executive Director, Strategy and BD&L for Novartis Pharmaceuticals Corporation, where she leads strategy for the US, as well as having additional business development responsibility.  Prior to Novartis, Julie was with Pfizer where she held a number of leadership roles, including Strategy and Business Development for Asia, Marketing Effectiveness Lead in Emerging Markets, and Global Planning and Operations Head for Pfizer Nutritionals.  She also led strategy for Europe and had marketing and managed care roles in the US.  Julie began her career as a strategy consultant to the pharmaceutical industry, impacting clients in areas such as M&A, commercial strategy, global market entry, organizational redesign, and portfolio rationalization.  Julie has an MBA from Wharton, and a B.S. in Neuroscience from New York University.


Jason Cohen Global Technical Lead , Google


David Eilers Director of Strategic Development, AARP/ Life Reimagined Institute


Frank Eliason Director, Global Social Media, Citi

Frank Eliason is an American corporate executive and author. Referred to as “the most famous customer service manager in the US, possibly the world” by BusinessWeek, Eliason is best known for developing the use of social media in the practice of customer relations.


Luis Spencer Freitas Regional Consumer Experience Director , Pernod Ricard Americas

With over 8 years of experience in Digital Marketing Strategy, Luis is currently leading the Pernod Ricard’s Digital Acceleration efforts across the Americas region, with a particular focus on Data driven marketing, Consumer Relationship Management, E-commerce and the development of a strong internal digital culture. Having a pure digital agency background and working across 7 markets, Luis has had the opportunity to understand the nuances of digital as it applies to very different business and cultural contexts.


Andy Jankowski Founder, Enterprise Strategies

Andy is the Founder and Managing Director of Enterprise Strategies, a company focused on applying social tools and processes to solve enterprise communication, collaboration, knowledge management and productivity challenges. During the last 19 years Andy has served as a trusted advisor for several industry leading organizations including Andersen, Ernst & Young, JP Morgan Chase and The Oracle Corporation. He is a career long student of enterprise complexities and loves sharing what he has learned. Andy is a frequent keynote speaker and an avid road cyclist. He enjoys connecting people and dots.


Roland LaPlante Senior Vice President, Chief Marketing Officer, Afilias

Roland LaPlante has over 30 years’ senior marketing experience, beginning with Procter and Gamble in brand management, and then successive positions at Heublein/Diageo, Citibank, McGraw-Hill, Providian and Xlibris (an online publisher). Since joining Afilias in 2001 as Chief Marketing Officer, he has overseen both corporate and product marketing for Afilias, including the launch of .INFO and the establishment of Afilias’ position in the current round of new domain extensions. As the Group’s principal industry spokesperson, Roland is a sought after speaker on a variety of domain issues and has helped position Afilias as a global Registry leader.


Augie Ray Global Voice of Customer Strategy, American Express

Augie Ray has been involved with digital and social communications for two decades, starting with his community manager role for Prodigy in 1993. Since then, Augie has worked in digital marketing, social media and Customer Experience in Fortune 500 firms, digital agencies and research firms. Augie has a diverse set of experience, including managing a $9-million interactive agency team, researching and consulting on social media marketing as a Forrester analyst, leading social business at USAA and managing a global Voice of Customer Action team for a Fortune 100 financial services firm.  Augie blogs at ExperienceTheBlog.com and can be found at @augieray.


John Ross Jr Director of Customer Solutions, Digital Engagement, Pepsico Inc.

John Ross has been building profitable online communities for more than 17 years. John has worked with national content networks for Cox Interactive Media, national music festivals like the New Orleans Jazz Heritage Festival and a number of national touring artists. Helping launch three different music startup ventures helped develop his skills and strategic knowledge across web development, online marketing and community management. Before joining the global digital team at PepsiCo, John spent five years at Catapult Marketing managing global digital programs for brands including: Intel, MARS, WWE, Intuit, SEARS and the Avon Walk for Breast Cancer. The digital discipline at Catapult won more than 35 national advertising awards during his time helping lead the account teams. In his role on the North American Beverage media team,  John focuses exclusively on PepsiCo’s customer accounts and digital innovation through these partnerships. The Customer Digital Solutions team has more than doubled the number of brand activations in their customer digital environments and produces the annual PepsiCo Digital Summit each Fall in the Bay area.


Kathy Zhao Global Digital Marketing, MasterCard

Kathy Zhao is a digital marketer living in New York. She currently works in the Global Digital Marketing department at MasterCard, where she is responsible for training, enabling, and influencing digital marketing strategies and technologies on a global scale. 

Kathy received her Bachelor’s degree in Marketing and International Business from the Leonard N. Stern School of Business at New York University in 2014. During her time at NYU, she was a marketing intern at Johnson & Johnson, L’Occitane en Provence, and CPA.com. She also served as the Marketing Director for the New York University Entrepreneur Festival, which attracted over 1,000 participants and over 70 speakers.Kathy loves reading novels, volunteering, learning, web design, and her dog Blue.


Ashmi Dang Director of Social Marketing, Showtime

Ashmi Elizabeth Dang, Social Strategist, iCrossing, has been developing innovative social strategies at iCrossing since 2012. She began by working with several Hearst publications and is a member of the team providing social strategy for Hearst Marketing Services. Dang has worked with a broad range of brands such as West Elm, Clarins and PNC Bank. She Tweets and blogs regularly about entertainment, new media and technology. Follow her on Twitter @AshmiNYC or on her blog.


For information on becoming a Pivot Advisor please contact Matt Godson.

©2015, The Tomorrow Project, LLC

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